David Vugrincic @david_vugrincic
I’m 18, building an AI agency from scratch | Crazy about ads, lead gen & business | Sharing what I learn in public Joined August 2025-
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Agencies that resist AI are going to LOSE. 👇 Not because AI is necessarily better, but because the agencies using AI will call leads in 60 seconds, clone the founder's voice for nurture videos, and personalize follow-up at SCALE. You can't compete with speed AND…
Bad follow-up sounds like: "Hey, just checking in." Good follow-up? Each message adds something NEW. A PDF breakdown. A quick Loom video. An industry insight they haven't seen. Follow-up isn't about being persistent. It's about layering proof until saying "yes" becomes…
Look, the sale doesn't start when you hop on that call. It starts the EXACT moment someone hits your calendar link. You need pre-call pages, expectation-setting videos, maybe even small "gifts" to warm them up. By the time you're talking, it should feel like you're…
Poor buyers ask: "How much does this cost?" Rich buyers ask: "How FAST can I get it?" Your copy literally decides which type of person walks into your funnel. Think about that.
Catch the lighting
If you sell to broke clients, your funnel = babysitting objections. If you sell to rich clients, your funnel = proving ROI speed. Both want certainty. One wants certainty they won’t lose. The other wants certainty they’ll win bigger.
The mistake: treating ads like magic. The reality: ads = accelerator. If your funnel sucks, ads scale failure. If your funnel works, ads scale wealth. Traffic only amplifies the truth.
Most agencies make ads about themselves. “Look at our service.” Nobody cares. The only ad that scales is the one that mirrors the prospect’s internal monologue. Your ad shouldn’t say “we’re great.” It should say “holy shit, that’s me.”
Selling to the poor vs selling to the rich: Poor: “Will this save me money today?” Rich: “Will this multiply my money tomorrow?” Same funnel, different psychology. One is pain-avoidance. The other is wealth expansion.
Most landing pages fail because they ask for commitment before building trust. Wrong order: Buy button → testimonials → benefits Right order: Value → proof → small ask → bigger ask Trust first, transaction second.
There are only two types of business problems: Problems you can Google (not valuable) Problems you can only solve by talking to humans (very valuable) If the solution is online, you're not solving a real problem.
Your funnel is optimized for your ego, not your customer's brain. 10 sections explaining how smart you are = instant bounce 1 section solving their immediate problem = conversion Customers don't care about your process. They care about their outcome.
Only future millionaires can like this post
The moment someone opts in, they start regretting it. Buyer's remorse begins before they buy anything. First message: Reinforce their smart decision Second message: Deliver immediate value Third message: Book the call
POV: You finally made it 💰
People don't buy features. They don't even buy benefits. They buy the story they'll tell themselves about why they made a smart decision. Give them a narrative that makes them the hero who solved an important problem intelligently.
The best ads don't look like ads. They look like valuable content that happens to mention a solution. People scroll to avoid being sold to. They stop to learn something useful. Education disguised as advertising outperforms advertising disguised as education.
Your funnel fails at the moment of highest intent. Someone clicks your ad = peak interest. Every second after = interest declines. Most funnels ask for email first, value second. Backwards. Give value immediately, capture contact after they're convinced.
Everyone wants to "disrupt" industries. Most disruption comes from doing boring things significantly better, not inventing something new. Uber didn't invent transportation. They made calling a ride effortless.
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