Deepali Sachdeva @deepalisachdeva

Senior Partner / Management Consultant New York City Joined November 2008

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Deepali Sachdeva @deepalisachdeva

7 years ago

Conundrum, conundrum!! On the face of it, this one is a richly-priced IPO. Yes, its a leader in the online luxury segment (10% of market with 20% growth segment). Throw on 60% sales growth, recent VC valuation of $1B, solid 1M…lnkd.in/dNQGAAX lnkd.in/d7Z_3h5

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Deepali Sachdeva @deepalisachdeva

7 years ago

goes the $1Trillion Advertising industry! Discovery remains the poorly-solved problem of the retail industry. Discovery evolved with the changing retail format and new technology - from Radio jingles for local main-street stores,…lnkd.in/d7wtUAu lnkd.in/dDQccKq

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Deepali Sachdeva @deepalisachdeva

7 years ago

There goes the $1Trillion Advertising industry! Discovery remains the poorly-solved problem of the retail industry. Discovery evolved with the changing retail format and new technology - from Radio jingles for local main-street…lnkd.in/dUpfTtv lnkd.in/dHbGeFC

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Deepali Sachdeva @deepalisachdeva

7 years ago

Interesting, but perhaps missing the forest for the trees! Where this otherwise great report misses its step is regarding the 4 key trends it identifies. The main trend that will drive luxury over next 20 years is digital, but n…lnkd.in/dm5YS4Z lnkd.in/da_5hwK

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Deepali Sachdeva @deepalisachdeva

7 years ago

You think? ! Marketers have always used strong emotions to sell goods. And few emotions are stronger and last longer consistently than love. When you are faced with a new demography (Millennials), you can do worse than fall back…lnkd.in/drJg278 lnkd.in/dKV_ZMP

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Deepali Sachdeva @deepalisachdeva

7 years ago

This is actually a much broader phenomena. The recovery since 2008 Great Recession has progressed on a new trend - the disappearing middle market. Solid middle-class and mass-affluent consumers are now trading-up - but are fin…lnkd.in/d9uz2az lnkd.in/dasyu3Q

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Deepali Sachdeva @deepalisachdeva

7 years ago

OK. To start with, you got to hand it to the Kardashian! She has the touch for showmanship and being in the media. And religiously follows thru on the maxim that more outrageous the publicity, the better. But then, there is a d…lnkd.in/d44XKhB lnkd.in/dUryPBN

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Deepali Sachdeva @deepalisachdeva

7 years ago

Luxury retail powerhouses like Saks and Neiman Marcus and struggling for a while. They are responding by going down-market to increase volume (off-fifth, rack, etc.) but that's drinking poison to quench thirst. All retail solve…lnkd.in/dDA4_vR lnkd.in/deMGthd

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Deepali Sachdeva @deepalisachdeva

8 years ago

There are not many predictions you can take to the bank, but here is an easy one - Amazon will conquer all, except Luxury What makes Amazon such a powerful retailer - its unprecedented supply chain expertise which drives down co…lnkd.in/dGKiTTD lnkd.in/dK2t_4x

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Deepali Sachdeva @deepalisachdeva

8 years ago

Brands are personalities. Think of them as human, with all the quirks, eccentricities, reputation and character. You nurture brands like you nurture a child, and spend decades helping them grow. And your brand then returns the f…lnkd.in/dD4JHUj lnkd.in/dzShb_T

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Deepali Sachdeva @deepalisachdeva

8 years ago

First taste of the Billion new luxury customers entering the market! Think of the $1.5T global luxury market in terms of broad trends - starting with European brands establishing themselves as The Gold Standard of luxury, next t…lnkd.in/dTFd_9B lnkd.in/davay9w

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Deepali Sachdeva @deepalisachdeva

8 years ago

May the force be with you! TrueLuxury is not about flashy brands - its about pampering the 5 senses. Luxury consumers should loom beyond flashy brands and go to the basics. Brands are a useful and quick marker for luxury - for t…lnkd.in/dHkDatt lnkd.in/dbsym6v

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Deepali Sachdeva @deepalisachdeva

8 years ago

Lets start with the basics - Luxury is about pampering the 5 senses. Once we 'get' this basic truth, we can then delve into how do we communicate with luxury consumers, thru what channels. Social media and Social commerce are powe…lnkd.in/eTZXHtW lnkd.in/esbP2DR