field.work @fielddotwork
A place where the creative potential of data is uncovered. field.work London Joined March 2015-
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Perhaps it's "all about the people". Check out this great piece by Havas helia's Managing Director!
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We're excited for the first day of #CannesLions. Share your favourite #data inspiration from the festival with us! #ASmarterArt
Share your thoughts about @Capgemini's Steve Jones and Nigel Walsh's keynote on our LinkedIn Page: linkd.in/1Po2ftf #ASmarterArt
Are traditional businesses not leveraging data in ways that really matter to consumers? Watch the discussion now: youtu.be/TpSs5QJ8Tok
Watch @Capgemini's Steve Jones & Nigel Walsh's keynote "The Infinite Individual", now up on YouTube: youtu.be/5s1cC54I7bE #ASmarterArt
field.work retweeted
A Picture Is Worth a Thousand Words ‹ Advertising Week Social Club @havashelia_UK @fielddotwork #bigdata #digital theawsc.com/2015/06/10/a-p…
Thank you all for participating in Ben Silcox @themoggy's Q&A! #ASmarterArt
That’s it for today - thank you all for your questions. Have a good day!!!
.@fitzeee for our global clients - the realisation that this is market specific is key - so a Universal id takes on more significance
.@fitzeee layering more behavioural and insight data to these records will keep them relevant and useful for marketing - driving more value
.@fitzeee the view of PII data will have to expand - to include much more context. Businesses will always have the most data on customers
.@james_linnett A governance body, clear code, transparency & control of data by consumers would be a good starting point. Build trust.
.@james_linnett for the purposes of brands improving their own marketing performance - not improving products and services
.@james_linnett IF, there is a clear value exchange and transparency. Data is being mostly used in secretive ways, with no ethical policy
.@james_linnett use of personal language profiles and matched copy, etc. In much research, people don’t have a problem with giving data
.@james_linnett use of name, location, purchases, etc. vs a personalised piece of copy based on preferences, context (time & place),
.@james_linnett Good q. I think personalisation is over used and misunderstood. Explicit personalisation vs implicit. Example - retargeting,
.@tallpaul75 who wouldn’t have access. Freedom from poverty and cash reliance - underlying psychology a better predictor see @VisualDNA
.@tallpaul75 good question. Yes, use behavioural data, create credit risk models beyond financial transaction, bringing credit to millions
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