Francesca Lawson | Impactful Words @franwritescopy
Copy for big ideas, without the big words. Freelance copywriter, social media manager, and co-creator of @PayGapApp. Portfolio and bookings ⬇️ (she/her) francescalawson.com Manchester, England Joined March 2018-
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WORDIES, WE'RE ON. TOMORROW (TUE 24). I'll be knocking about a bit earlier if anyone fancies a pre-#copywritersunite pint. Spread the word.
If I survive a ballet class in a former mill building with no AC tonight, I’ll be there 💃
Started the week a bit anxious about a quiet month ahead, ended it with a new project in the bag 🥳 stay strong out there freelancers!
If you run a brand social account and one of your posts attracts the wrath of anti-trans activists, remember, you’re not in the wrong — they are. Don’t let the fear of irritating a noisy few put you off using inclusive language.
Oh the irony of spending the best part of an afternoon crafting the perfect way to say “I don’t work for free”
Booked theatre tickets for tonight on a whim, purely because I did my makeup for a zoom call and now I feel like I need to make the most of having a glowy face ✨
Delighted to announce our first line up of speakers and pannelists for the Lead5050 Gender Pay Gap Summit on Tuesday 18 April in Westminster with @jessphillips @ProfRosieCamp and the creator of the Gender Pay Gap Bot @franwritescopy Tickets available on our website
Gender Pay Gap Bot @PayGapApp
231K Followers 27 Following If you tweet about #IWD2023, I'll retweet your gender pay gap 👀 Tweet '@paygapapp pay gap for (company name)' to get a reply with an employer's pay gap stats.Audrey Ludwig @AudreySuffolk
18K Followers 4K Following Discrimination Solicitor. My thoughts (not my employers) on Equality Act/Disability/Feminism/A2J /Art etc. https://t.co/jyntMuKJT2 RT not endorsement.Mandu Reid @ManduReid
23K Followers 6K Following Leader of the Women's Equality Party @WEP_UK. 1st person of colour to lead a UK political party. Usually reading something. Plenty of fire in my belly.Amy Charlotte Kean @keano81
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7K Followers 3K Following Wrote a horror novel on a typewriter and now that is my entire personality I'm afraid. Hill enthusiast. Crafting accessible content @RNIB. She/herNathalie Gordon @awlilnatty
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2K Followers 5K Following Freelance Content Writer. Fiction in @spec_books, @razurcutsmag, @surelymag, @brightflash1000, @thewoolfx & others. @womenslibrary Bold Types poetry winner ‘23.Fliss Freeborn @FlissFreeborn
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Unsure of how everyone else read this, but I honestly thought this was a headline about a killer crab.
Most trans inclusive cis women would rather not be talking about trans people. most of us are also feminists and there is so much work to do, but we also are not prepared to stand by and tolerate the lie that we don't support trans people. We stand with trans people, proudly.
Another quick reminder that I have room for new clients! Likes and RTs appreciated ✌️ -Got blog ideas and not enough time to write them? -Need a leg-up on LinkedIn? -Just want to talk about dogs for a bit? (not really work) #ContentWriter #copywriter
Accidentally just sent an email with a fee proposal that said +VAG instead of +VAT, which isn’t ideal
"Inclusive language is always changing, I'll never keep up. I give up." OK but... • People say "cool" in the workplace now. • A "computer" now means a device, not a person. • You know what "the cloud" is. Language – in general – changes. And you roll with it. It's okay.
Some of the best copy I’ve ever written is now live 🎉🎉🎉 And it’s my own brand new shiny website 🤩 Fancy a look? 👀 👇👇 alicerowancontentmarketing.com
👀 Want a peek at my typical approach to a freelance project? Here's how I spend my time: • 65% convincing myself I'm incapable of ever actually finishing this project • 15% Googling synonyms • 15% chasing down original statistic sources • 5% actually writing
Being at the gym and finding out England were 1-0 up in the football because some random gym bros who were clearly listening to the match in their headphones all got very excited all at once. What a wonderful thing, and utterly unthinkable for women's sport only a few years ago.
This looks like a clip from 'Corrie: The Movie' where Kevin Webster (played by Ryan Gosling) is chatting to Sally after a busy day down the garage
I don’t know who needs to hear this, but…no one cares if your brand’s Instagram grid isn’t perfectly curated…
Gotta love the unsolicited emails that say they found you on Google but your SEO sucks and if you pay them they'll get you ranking on *checks notes* Google
@franwritescopy @lenkeenan @contentbyemob Warning: it is addictive. And sometimes you wish they'd continued following the people, as you're desperate to know what happened next!
@contentbyemob Bonus. I tend to have films or TV shows on as background noise rather than music. Right now though I have a b/g of the gas men digging up the road outside, which isn't conducive to technical SEO work! #ContentClubUK
@lenkeenan @franwritescopy @contentbyemob Absolutely! I read somewhere that the gentle chatter of people can make you feel more at ease. I follow the Overheard account on Twi-x as my equivalent of people watching when WFH. #ContentClubUK
@franwritescopy @contentbyemob A3. I feel the same about working out of the house 😂 I like co-working online, it's just nice to break up time working from home and chat with other people - plus I find it keeps me focused on my tasks! #ContentClubUK
@franwritescopy @contentbyemob I have to work at least two days a week from a cafe just to be among people. The background hum helps me focus. And people watching can be classed as research, right? 😁 #ContentClubUK
@franwritescopy @contentbyemob I agree. Getting a change of scenery helps the creativity 😊
@contentbyemob A3 I love a co-working session because I feel accountable and am far less likely to get distracted by checking my phone every few minutes. #ContentClubUK