Graeme Crawford @getbetterdata

Marketing data reveals a disturbing pattern: 87% of "overnight success" businesses fail within 6 months. Research shows entrepreneurs consistently underestimate the gap between marketing promises and business reality. Our conversation with experienced business analyst Michael…

Bank balance blindness: data shows business owners fixate on the wrong financial metrics. Research reveals focusing solely on cash balances is as misleading as counting social media impressions. Our conversation with insightful financial advisor Michael Young provides context on…

Financial statements hide the messy truth about private equity rollups. Data analysis reveals consolidated financials mask operational chaos when multiple businesses are cobbled together too quickly. Our conversation with experienced financial analyst Michael Young reveals more…

The attribution myth: data reveals perfect customer acquisition metrics don't exist. Research shows modern B2B journeys involve 6-7 touchpoints, making simple CAC vs. LTV calculations dangerously misleading. Our conversation with seasoned data professional shares insights on the…

What if enterprise SaaS giants are creating their own downfall? Data shows small businesses are caught between substandard products and paying for excessive functionality they'll never use. Our conversation with knowledgeable software analyst explores further on the latest…

Your PE portfolio company has 18 months to exit. Your data lives in 12 different systems. Your CFO just asked for a unified P&L. It doesn't exist. This is the moment most Operating Partners realize they have a problem. I've seen this movie too many times. The ending is…

Trust metrics exist beyond your CRM data. AI analysis of social sentiment can now quantify relationship capital, revealing patterns invisible to traditional analytics systems. Our conversation with insightful data strategist Lauren Gibson shares more on the latest episode of…

Do we really care about our privacy? The data says no. Analysis of downloads and spending patterns reveals a stark contradiction between what people say about privacy and how they actually behave. Our conversation with experienced data analyst provides context on the latest…

The rise of "vibe marketing" isn't random - data shows business decisions increasingly rely on human connection metrics. Research indicates trust-based relationships are becoming quantifiable drivers of business outcomes. Our conversation with thoughtful marketing analyst goes…

Only 22% of brands measure trust at board level, yet those that do achieve 3x stronger profits. McKinsey's 2024 data reveals why engagement metrics alone are becoming obsolete in the age of AI. Our conversation with insightful data researcher explores further on the latest…

What if authentic human connection is now the scarcest resource on LinkedIn? Data shows AI-generated content has created a premium value for real conversations that follow specific frameworks. Our conversation with insightful networking expert Lauren Gibson explores further on…

"We fired nice people and blew up rockets: The brutal growth strategy that actually works" Watch now: youtu.be/KbNxvFGaHpw Dmitri Adler shared this refreshingly honest approach to building Data Society: "The customer is happy, we're happy with you. The customer isn't happy?…

The protein myth: data shows most people don't need 150g daily. Research reveals everyday exercisers require significantly less protein than professional athletes, with excessive intake potentially hindering weight loss goals. Our conversation with passionate dietitian Allison…

What if the data behind nutrition success isn't about calories at all? Research shows mindset patterns predict weight management outcomes 3x better than diet plans alone. Our conversation with passionate dietitian Allison Tallman reveals more on the latest episode of Transformed…

The cynical but effective secret to organizational transformation Watch now: youtu.be/KbNxvFGaHpw Dmitri Adler shared this uncomfortable truth about driving change: "The best way to transform an organization is to bring in somebody who doesn't have a vested interest in…

The data is clear: Your team ignores strategy not because they don't understand it, but because your actions don't match your words. I was fascinated by what strategic expert Dmitri Adler revealed on our most recent episode of the Transformed with Data podcast:…

What if weight loss isn't the key to a healthy future? Data reveals surprising truths about living longer and stronger. I was stunned by what brilliant dietitian Allison Tallman shared on our most recent episode of the Transformed with Data podcast: youtu.be/K_rQ8bFEvkw What…

Did you know eating more could actually help you lose weight? Research reveals the shocking truth about metabolism. This is something I discovered talking with brilliant dietitian Allison Tallman: youtu.be/K_rQ8bFEvkw Dietitian Allison Tallman shatters diet culture myths in…

Shocking data: The ONE number destroying your metabolism forever Watch now: youtu.be/K_rQ8bFEvkw Nutritionist Alison McLaughlin reveals why our obsession with a single metric—weight—is setting us up for metabolic disaster: "The 'summer bod' concept puts everything in a…