Everyone is always rooting for you. Your parents want you to be a great son. Wife wants you to be a great husband. Your boss wants you to be a slam dunk hire. Every first date you’ve ever been on they’ve been rooting for you to get laid. Every time you started to tell a joke people hoped it would have a hilarious punch line. Your proximity to anyone is a reflection of themself, meaning the deck is never stacked against you, and your failures are completely your own
Palantir's merch feels like the endpoint in streetwear's evolution, which started with young kids in urban areas — mostly ethnic minorities from low-income families — creating their own style from the ground up. Over time, that aesthetic was co-opted by luxury brands seeking "authenticity." And now, by a surveillance company seeking cultural capital.
Streetwear used to be an aesthetic defined by the ground-up by people were disempowered in political and economic life, but engaged in actual street culture. Now it's an aesthetic dictated from the top down by giant corporations with no conenction to such cultures. And used by political and economic elites who want to appear as outsiders.
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