Louis Cooke @iamloads

Money changes when you stop asking: “how can I save £100” and start asking: “how can I make £1K” Fuck dropping your daily starbs to save a couple quid. Get busy, get learning & get earning.

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Louis Cooke @iamloads

4 weeks ago

Platform ROAS is what the ad account thinks happened. MER is what your bank thinks happened. Only one of them pays the rent.

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Louis Cooke @iamloads

4 weeks ago

Entrepreneurship is quitting your 9-5 to work 24/7, 7 days a week.

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Louis Cooke @iamloads

4 weeks ago

Comment the word ‘framework’ below and I’ll dm you to show you what I mean in action. This has taken me to £1m+ per month. It’ll be taking me to £2m a month soon….

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So what did we pivot? We stopped just smashing out BOF messaging. We started solving problems. Problems our main avatars were having. Problems our product can ‘solve’. It’s waaaay less pushy and converts WAY better.

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Louis Cooke @iamloads

4 weeks ago

The main thing that took us from £10k pm to £1m a month? Stop just ‘selling’. Start solving. Here’s what I mean…

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Louis Cooke @iamloads

a month ago

Entrepreneurship is me having a five year plan and no idea what I'm doing on Thursday.

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Louis Cooke @iamloads

2 months ago

Steps are good. Handy to see. Interesting. But. If you’re bored of seeing ‘steps’ and ready to see a real framework. Comment “FRAMEWORK” and I’ll drop you a dm with more info on how my brand is scaling in 2026.

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Louis Cooke @iamloads

2 months ago

My brand did £19,655.93 in 1 hour yesterday Here’s how in 4 steps… ->

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Louis Cooke @iamloads

2 months ago

Step 4: The team executes based on data. We know what email campaigns work. We have them banked. All we need to do is rebuild it to suit the time of year / season. Ensure to educate via email for 1-2 weeks prior to offer day. Building a strong list is key. Dont rush the sale.

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Louis Cooke @iamloads

2 months ago

Step 3: We nurture. We don’t just smash email offers every day. We solve problems. We provide insight. We educate. This not only improves our email deliverability but also means when we push aggressive sales on email - people open, get their wallets and spend.

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Louis Cooke @iamloads

2 months ago

Step 2: We tested offers, a lot. Some worked. Some flopped. Some went on to be our winners. We pushed AOV, increased margins & made it difficult for our customers to say NO to our offer. This builds a BIG email list via meta, customers and general traffic through our opt in.

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Louis Cooke @iamloads

2 months ago

Step 1: We built a brand in an industry with huge TAM. Proper scalability. Millions of potential customers. Not super niche. Not super sexy. But a BIG market, ready to spend.