itzson @itzson23

Many people obsess over the: > ad account structure, > bidding type, and > attribution setting. But there is stuff outside of the ad account that has a massive impact on your ROAS. Here’s how to improve ROAS WITHOUT touching the ad account

If you want higher AOV 👉 Run ads with bundles & premium positioning If you want higher LTV 👉 Run ads with community & education If you want higher CVR 👉 Run ads with guarantees & social proof If you want higher CTR 👉 Run ads with curiosity hooks & bold visuals If you want…

I have a client spending $300k/mo. Here's how I structure their account: Scaling Winners: → 1 CBO → New ad set every month → All proven winners go here Creative Testing: → 1 ABO → Ad set per concept → Post ID winners to scaling CBO → Scale up winning ad sets individually…

If you managed to break even or slightly beat Sept rev numbers YoY you should feel proud. On top of all the Meta chaos + terrible political assassination + Jimmy Kimmel situation we continue to face a consumer stretched sooooooo thin. This morning's news that August job…

Andromeda scaling rules for 2025: 1. 1 campaign per country. 2. Diversify creatives like crazy. 3. Stop micromanaging & let the algo cook. 4. If it doesn’t spark engagement, it doesn’t scale. Tattoo this on your brain.

Quick tip: You should 100% be using Meta's Incremental Attribution tool It shows which conversions happened because of your ads vs which would've happened anyway. How it works: → Uses predictive models to identify true impact → Separates "caused by ads" from "would've…

Meta just rolled out percentage-based minimum spend limits for CBO campaigns across more ad accounts. This is bigger than most people realize. Before: You could only set fixed dollar minimums ($100/day per ad set) Now: You can set percentage minimums (25% of total campaign…

17+ years in marketing and I’m JUST NOW LEARNING THIS?? 🤯🤯🤯 According to science, offering a 𝘷𝘰𝘶𝘤𝘩𝘦𝘳 as your free gift (instead of just offering the free gift) can increase sales by up to 52%!! For example, if you have two offers: 1️⃣ Buy the $80 yoga mat and get a…

The worst thing that can stop your Q4 momentum: FB account ban We've had competitors pay insiders to ban us during BFCM. Wild. Yet 90% of you have zero backup accounts set up. Set up multiple backup ad accounts, profiles and pages NOW For extra protection, you may use an…

In retargeting ads, effectively addressing your prospect's concerns is essential. How can you master this opportunity? Explore my ultra-easy 6-step framework:

I have audited many 7-8 figures brands. Here are my “Performance reality check” key points. If I don’t know anything about your business (and I usually don’t whenever I meet a brand on a first call) my goal is to get a deeper understanding of it. ⬇️

You can run your entire account with one CBO - Here’s how I do it 1 CBO 3 strategies: 1. launch a new ad set for every angle you test 2. launch a batch ad set for larger collection of ads - rapid testing Set min spend limits on every test to force just enough spend into them…

🔥MONTHLY PERFORMANCE REVIEWS ARE ... BACK! 🔥 AUGUST 2025: Summertime Sadness ... or no?! Let's dive in ⬇️ (1/21)

Here's how to structure a high converting product page: 1. Announcement Bar: "Back to Work Sale: Buy 1, Get 1 FREE + Free Shipping" 2. Product Media Gallery (Horizontal Funnel): - HQ Product Image - Product In Use + Benefits Overlay - Before & After Transformation - What's…

Here is something easy to do that doesn't require switching AI platforms for creative that works in DTC right now. Some of my best performing creative has come from doing the following over the last few months: 1. Uploading my top spending creatives to Google's Gemini. I upload…

Grab your ads that feature the lowest cost per 1k account reach over L30. Look historical since the beginning of the year. Lump those ads into scaling campaigns (the post IDs). Take those ads and place them into Gemini and ask Gemini to diagnose the elements of the ad.…

💎 HOOK HACK: 𝗧𝗵𝗿𝗼𝘄 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗵𝗼𝗼𝗸 𝗹𝗶𝘀𝘁. (I mean it.) 😝 DTC has been recycling the same 52 hooks for years…it’s time we evolved. 𝗜𝗡𝗦𝗧𝗘𝗔𝗗, 𝗰𝗵𝗼𝗼𝘀𝗲 𝗮 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝗽𝗹𝗶𝗰𝗲 𝗶𝘁 𝘀𝗼 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆…

Market expansion dies if your funnel isn’t optimized. ✔️ Localized landing pages ✔️ Easy checkout flow ✔️ Strong retargeting A weak funnel kills conversions before they even happen.

Go look at your ad library. Be it Motion, Facebook Ad Library, or wherever you can see everything you've launched on Meta over the last 30 days. If all the ads generally look the same: UGC actor talking to an iPhone camera, same text overlay, same general background (in a house…

Just watched an Ecom brand 2x their revenue in 24 hours No new ads. No new product. One change: Ad based landing pages Here's what 99% of brands are missing: If you hit a winning ad, you may be able to double your spend at KPI But if you hit a winning landing page in the…

Gazza @gazzceee

a month ago

Just watched an Ecom brand 2x their revenue in 24 hours No new ads. No new product. One change: Ad based landing pages Here's what 99% of brands are missing: If you hit a winning ad, you may be able to double your spend at KPI But if you hit a winning landing page in the…

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