Iver @iverDRmarketer

Direct Response Joined September 2020

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Iver @iverDRmarketer

a week ago

using AI to make ads is THE unfair advantage literally making native image ads rn while codex is finishing my AI song video ad in the background. going from idea -> final ad as fast as possible. what a time to be a creative strategist

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Iver @iverDRmarketer

a week ago

did a variant of this for problem aware and it's our #1 top spender rn, appreciate the sauce @EcomTable

Ecom Table @EcomTable

2 weeks ago

A native image concept i have been absolutely RINSING this past week, Body drawing comparing outcomes. Pick their failed solution ($54.99 acne cream) Then compare it while showing results to your ($29.98 product THAT ACTUALLY WORKS) Test it out

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Iver @iverDRmarketer

2 weeks ago

@harrydelmege_ what’s the most efficient "awareness journey" you see for yappers? e.g does it usually start unaware then go all the way to product/most aware? or maybe problem -> solution aware and stops there? I guess it can work no matter what, but curious what you’ve seen work best

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Iver @iverDRmarketer

2 weeks ago

DR marketing 101 = make your claim believable "R.I.P creative strategists" these shitty ads aren’t taking anyone’s job lol

David @davidfigeira

2 weeks ago

R.I.P creative strategists. GPT-6 Astra just dropped and changed the Meta Ads strategy game. I paired it with our creative system inside MakeUGC and built a pipeline that handles the full strategy-to-finished-ad workflow in one session. GPT-6 Astra is the strategist: → Reads

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Iver @iverDRmarketer

a month ago

run ads fearlessly. your ads flopped? all good. you didn’t die. worst thing is a pussy marketer. not all ads are bangers. that’s the whole point. because some WILL BE. and then you’ll realize: it was never about avoiding shitty ads. it was about finding that next banger.