James Scott @jamescycle
Behavioural Scientist & Creative Thinker, Director of Behaviour Change @weareCyclinguk linkedin.com/in/james-scott… UK & Europe Joined June 2009-
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Autumn’s here, which makes it prime reflection season. Did my summer plans work out? Did I master the chaos of school holidays? (Absolutely not). Instead of reflecting on that, I’ve pulled together active travel research. Best bit? It’s all open access. bit.ly/47qxJvV
🚲 The UK’s Micromobility Moment? Legislation, Behaviour, and the Human Factor linkedin.com/pulse/uks-micr…
🚲 How do you get more people cycling for everyday journeys? open.substack.com/pub/mindintran… #Activetravel #Cycling #BehaviourChange
Check out my latest article. I Thought It Was Spain!: How Perception Shapes Our Climate Response"linkedin.com/pulse/i-though…
Want to hear me talk about the use of behavioural science in active travel and how we apply this @WeAreCyclingUK #ActiveTravel #BehaviouralScience m.youtube.com/watch?v=LBNbtf…
We welcome new @transportgovuk (DfT) appointments 🚲 Our director of external affairs, @SarahMcMonagle, Comments on new UK government ministerial appointments. @LouHaigh @simonlightwood @LilianGreenwood @MikeKaneMP #ActiveTravel #DfT #Cycling
🚴♂️ At @WeAreCyclingUK, we've launched our 5-year strategy! One goal: improve perceptions of cycling. I'm researching attitudes & media influences. Any #Research, #Articles, #Podcasts, or #People you recommend? Collaboration ideas welcome! #CyclingCommunity #CyclingResearch
Improving public perceptions and expanding diversity. Heading off for a ride (whilst the suns out!) but before I go check out our new strategy cyclinguk.org/press-release/…
Sheffield NHS staff ‘keen’ to swap from cars to ebikes permanently after successful trial bit.ly/3VEEa8n Nurse Dawn Varney now enjoys the seamless integration of cycling into her routine, and Emma Fields appreciates the ease on Sheffield’s hills. #Sustainability
Why are bikes and walking good for urban prosperity and shops' cashflows? Here's why... #MoveFree createstreets.com/projects/move-…
Very helpful thread from @pete_dyson on transport and the manifestos!
Very helpful thread from @pete_dyson on transport and the manifestos!
Discover how we're changing public perceptions over the next five years with five ambitious objectives. Learn more: cyclinguk.org/strategy Cycling UK five-year strategy (2024-29) youtu.be/pF76-rT3c40?si… via @YouTube
Happier, healthier and greener lives through cycling our new vision and strategy for @WeAreCyclingUK
We're in full swing discussing the future!!
It’s going to be epic!
It’s going to be epic!
This 👇
🚳 Let’s Not Skip the Investment in Active Travel with the next Government! Our @WeAreCyclingUK manifesto is advocating for long-term investment in walking and wheeling. We call for at least 10% of the total transport budget to be dedicated to active travel within 5 years.
We're calling for cycling and walking to be prioritised in the next government’s plan 🚴♂️🌿 Read our 'Freedom to Move' manifesto Check it out: ow.ly/kEOu50Sb024
And to you @LouHaigh! I think I recognise that pic from our recent e-bike ride in Sheffield 👀 @WeAreCyclingUK is calling on the next govt to invest 10% of @transportgovuk budget on walking & cycling by the end of the next Parliament so that everyone who wants to cycle can!
And to you @LouHaigh! I think I recognise that pic from our recent e-bike ride in Sheffield 👀 @WeAreCyclingUK is calling on the next govt to invest 10% of @transportgovuk budget on walking & cycling by the end of the next Parliament so that everyone who wants to cycle can!

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