Jason B Steele @jbsteele

Co-Founder of @omnilabagency, #marketing #technology #developer passionate about cutting the bulls*** and getting things done through #technology & #gratitude. omnilabconsulting.com Austin, Texas Joined February 2008

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Jason B Steele @jbsteele

11 months ago

#Marketing is not magic; it's a means of communication. #demandgen #demandgeneration #b2b #b2bsaas #saas #paidmedia #advertising

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Jason B Steele @jbsteele

2 years ago

Adding sauna to my health routine. Look it up. Killer health benefits. #NordicWaysBoutique

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Jason B Steele @jbsteele

3 years ago

Sleight of hand has nothing on the power of well-executed #marketing tactics and clear communication strategies.

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Jason B Steele @jbsteele

3 years ago

Contrary to popular belief, #marketing isn't about pulling rabbits out of hats. It's about finding innovative ways to communicate your message.

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Jason B Steele @jbsteele

3 years ago

#Marketing isn't about waving a wand and expecting success; it's about finding the right means of communication for your audience.

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Jason B Steele @jbsteele

3 years ago

Don't let anyone tell you #marketing is magic. It's simply a way to communicate with your audience effectively.

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Jason B Steele @jbsteele

3 years ago

If #marketing were magic, every company would be successful. But we all know that's not the case.

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Jason B Steele @jbsteele

3 years ago

You can't do anything until you do something. #Marketing is not magic; it's a means of communication.

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Jason B Steele @jbsteele

3 years ago

The average B2B cost-per-click is $4.32. Why is our cost-per-click average $12? No two B2B SaaS companies are the same, and your benchmarks should not be either. Use internal numbers specific to YOUR company to set the stage and expectations appropriately. #demandgen #b2b #saas

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Jason B Steele @jbsteele

4 years ago

Extremely excited for our team to be hosting a #webinar with #Clearbit!!!! Register and join Omni Lab & Clearbit today! buff.ly/3JW9es3

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Jason B Steele @jbsteele

4 years ago

The stages of a buyer’s journey are curated by your #B2BSaaS’ ability to execute on the fundamentals of “good” advertising. #Marketing is not magic, it’s a medium for communication. #demandgeneration #b2bmarketing #digitalmarketing #startups

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Jason B Steele @jbsteele

4 years ago

Optimizations within an advertising channel can result in incremental gains and ensure that efficiencies of the media spend are present. What advertising optimizations cannot do is create product-market-fit. #Marketing is not magic, it’s a medium for communication. #b2bmarketing

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Jason B Steele @jbsteele

4 years ago

You wouldn’t tell your #Valentines Date your characteristics when they’re trying to get to know you. So, why do #B2BSaaS companies talk about features when their audience is trying to get to know them. #Marketing is not magic, it’s a medium for communication.

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Jason B Steele @jbsteele

4 years ago

“Great creative minds think like artists but work like accountants.” - David Brooks

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Jason B Steele @jbsteele

4 years ago

When your company’s website cannot produce a healthy conversion rate from sources of traffic primed with intent, you have a messaging, product, or other fundamental problem that paid media alone cannot fix. #Marketing is not magic, it’s a medium for communication. #b2bmarketing

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Jason B Steele @jbsteele

4 years ago

Clear, concise, easy-to-understand, outcome-based messaging is critical in #B2BMarketing. Stop confusing your audience with over-engineered feature-jargon and baseless claims. #Marketing is not magic, it’s a medium for communication. #digitalmarketing #startups

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Jason B Steele @jbsteele

4 years ago

We all agree that #b2bmarketing requires multiple touch-points to compel a person to engage with a company. If we agree on this, then why would one not measure every touch-point in the journey. #Marketing is not magic, it’s a medium for communication. #digitalmarketing #startups

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Jason B Steele @jbsteele

4 years ago

When setting expectations around your startup’s #b2b #saas #demandgen strategy, remember… Yes, you’re testing #advertising effectiveness. However, the effectiveness is directly related to your product-market-fit. Advertising is not magic, it’s a medium for communication.

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Jason B Steele @jbsteele

4 years ago

There's an under-appreciated art to messaging that is powerful - what I call the "Dive Deeper" approach. Start from the bottom and move up, and you confuse everyone. Start at the top and "dive deeper", and you communicate concisely to all.

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Jason B Steele @jbsteele

4 years ago

Advanced knowledge, relentless dedication, transparent communication, and perceptive timing. These are at the core of Drata's robust platform and culture. Today they announced their $100M series B round, valuing the company at $1B. Amazingly proud and honored. #unicorns #saas