David Hobbs @jdavidhobbs
Making big website changes happen. || DC native. Hiker/cyclist. Peace Corps Chad. Photographer. davidhobbsconsulting.com Washington, DC Joined June 2008-
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It's counterintuitive that the friendliest way to name an invite between you and one other person is Your Name / Their Name (like "David Hobbs / John Doe: Redirects") so that on their calendar they don't see their name first. But if *feels* friends to defer to their name first.
Let me know if you need a redirect audit. I've been doing some really interesting crawling / graph db analysis for a client as part of a replatforming / relaunch.
Those times when you think you've written something golden that's going to get lots of traction online and... crickets.
Agencies, when you are responding to an RFP for a redesign: if you had magical x-ray vision about the potential site(s), what would you like to know about the site? In particular, what would you most like to echo back to the potential client to show you understand their site?
Remember these are two things: * Chat as a UI * The underlying primary source of what is displayed Yes, the ChatGPT app combines both. But these do not need to be tightly bound. Other options: Chat with data, or Graphical UI where the primary source content is an LLM.
The "see link in first comment" is kind of ridiculous. But I think I'm going to start doing that, especially on LinkedIn, to get more reach.
I sometimes add a Do Not Do list to implementation strategies. This can be useful when a team is losing focus, for instance by chasing a current trend that is not relevant to their current situation.
90% of situations: Need big web changes → Send RFP 10%: Need big web changes → Define/align internally → Send RFP When needed: * Changes spanning silos * Restructuring cross-system integrations * Competing internally desires Sending an RFP already locks many things in.
Thinking about getting back into amateur radio. Transmitting in Hell Mode is not something I remember.
From the PHP Foundation: Announcing the Official PHP SDK for MCP hobbs.link/47CdHPj
For Pete's sake, stop the popups that ask for my email address to get a discount only to surprise me with a request for my phone number to actually get the discount.
Often the very things that are lauded are those that ruin your digital experience. For instance, the accretion of microsites just makes it harder and harder for your visitors over time.
I've been searching for solutions to some use cases that newer LLMs finally help resolve. Here's some Use Cases for AI in Digital Presence and Content Analysis: hobbs.link/41HywVI Note: LLMs are not a universal cure and should only be used where it makes sense.
Would love to normalize prominently displaying what you're about to be charged, and not the "monthly" fee if you pay for a year. Show me the monthly price if I'm paying monthly, and the annual price if it's an annual subscription. Lead with that.
I question time-on-page as a useful engagement metric. If someone can come to your site, find the info they need (or accomplish what they need), and leave quickly then isn't that ideal? Have there been any studies looking at whether time-on-page actually captures engagement?
The *class* of tool is probably more important than the particular tool.
A useful LLM use: walking through a website and just talking out loud about the problems/opportunities then having the LLM summarize. The bit I haven't worked out is how to automatically capture URLs of the pages I'm looking at.

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