Jo Willey @jo_willey
Former Daily Express Health Editor. Now running Jo Willey Media - an expert media strategy and training consultancy - and a freelance journalist. jowilley.com London Joined August 2011-
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When it comes to giving an interview to the media, preparation is your secret weapon. An unprepared spokesperson can be a journalist's dream - and a company's worst nightmare. Ready to take your media skills to the next level? Let’s talk calendly.com/jowilleymedia/…
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Trying to find a way to boost the visibility of your non-profit organisation? 🌟 Press releases are a fantastic tool to raise your profile, advertise events, and spread the word about your work. 📢✨ Every non-profit has a compelling story, let me help you find yours.
Every industry has its own jargon. To outsiders, it can seem like a foreign language. It's crucial to speak clearly and in layman’s terms when talking externally. 🌍🗣️ 📞 Contact me for a media training session today! 📞
🚀 Elevate Your PR Game with a Press Release Bootcamp and transform your press releases and pitching strategies 🚀 Do you want to learn more? DM me, and let's chat!
Ever spoken to someone who constantly uses jargon when they talk? It’s likely you switched off quickly. Readers, viewers and listeners do the same. 🚫💤 Speak to the media as if explaining to a friend with no industry knowledge. 📞 Contact me for a media training session today!
🚀 Elevate Your PR Game with a Press Release Bootcamp and transform your press releases and pitching strategies. ✅ tips and insights to ensure your team can spot strong news angles and craft clear, impactful press releases. Do you want to learn more? DM me, and let's chat!
❓Trying to find a way to boost the visibility of your non-profit organisation? A good news story, especially a local one, is likely to make it into the news. ✅ This is what I do. Book a 15-minute discovery call: calendly.com/jowilleymedia/…
Did you know? 📰 My expertise extends beyond healthcare. Just last week, I led a press office training day for a Government housing agency. 🏢 Let's connect—drop me a DM.
Do you need a corporate narrative, executive speech, campaign, report, article, newsletter, website content, blog, LinkedIn article or press release? Contact me today and let’s talk about how I can help you maximise the impact of your content. #contentwriting #storytelling
What’s one sure-fire way to improve your writing? Don’t use exclamation marks! Most of the time they are unnecessary and detract from your overall message. #writingtips #contentwriting
The perfect press release should form an “Inverted Pyramid” with the most newsworthy, angle at the top, then the body text and finally, the tail (the extra, interesting content that adds the final details). Visit my web page jowilley.com/how-to-write-a…
Journalists don’t have the time to wade through huge amounts of information and decipher complex data in order to uncover a story. It’s your job, as a company spokesperson, to ensure your messages are clear, impactful, interesting and is relevant to the media you send it to.
When you send a press release, did you know that the quotes are the only parts a journalist can’t change without permission? Make sure journalists will want to use them! Visit my website for more tips and ideas jowilley.com/ultimate-press… #mediatraining #pressreleasewriting
My experience of working in fast-paced newsrooms mean I am constantly in demand to help with media strategy, content creation and training. I am used to the pressure of tight deadlines, so I can write and edit quickly and accurately – skills not to underestimate! #mediarelations
🚨 Is Your Business Ready for a Crisis? 🚨 🌟 No business is completely safe from a crisis. Whether it's a product recall, social media backlash or data breaches, having a solid PR crisis plan is a lifesaver.
There’s no right or wrong way to communicate with the media and the public - the approach that works best for one company won’t be the way that works for another. Don’t be afraid to try new things, or bring in outside help to shake it up! Jo Willey Media is here to help!
3 Qualities of Excellent Writing - The repetition of a consonant at the beginning of two or three successive words is a great way to make your headings more effective. For example: Imaginative, Informative, Impactful. #writer #journalism #writingtips
In my experience, having a spokesperson available to speak to the media, shareholders, or even customers on the company’s behalf is absolutely essential. With proper media training, that person can provide a trusted voice and an air of calm and authority in times of crisis.
Until you have identified the potential newsworthiness of your story how do you know if you need a strategy to go with it? I can help you identify the content you need and the strategy to make it a success. Visit my website jowilley.com/services/ #mediastrategy #mediatraining
Did you know that following up on your pitches is as important as how you send them out in the first place? \ Journalists receive hundreds of emails every day and yours may have just been missed so following up can help to draw their attention to it. #mediatraining
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