Ankit @kreatekit

Co-Founder & Chief Brand Officer at Obvi | $100M+ since 2019 🚀 | Building brands in 2025, not 2005. | Subscribe to our newsletter ⬇️ chewonthis.io Joined May 2022

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Ankit @kreatekit

3 days ago

"30% off sitewide" is the laziest strategy in e-commerce. Deep discounts without margin strategy create vanity wins and operational headaches. You're literally training customers to only buy when you're desperate. Smart operators use bundle architecture and perceived value to…

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Ankit @kreatekit

3 days ago

Just got the fastest YES we’ve ever seen. Obvi pitched at Hy-Vee’s Opportunity Summit and walked away with a red ticket. Rolling into Hy-Vee stores this January. Midwest, let’s do this. 💖🔥 #CPG #RetailWins #Obvi

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Ron Shah @obviceo

a week ago

After Obvi hit $90M in sales, I had to explain to our board why we couldn't account for six-figures worth of inventory. Our "sophisticated" Google Sheets system was complete garbage. At that scale, growth started coming from places we never expected—Walmart, Rite Aid, retail…

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Ankit @kreatekit

4 weeks ago

Sometimes the best ROI isn’t in the data, it’s in the moment the customer feels seen. Ankur breaks down how small touches-like sending the next size up, can create lasting loyalty that metrics can't always measure. In DTC, not everything worth doing shows up in the dashboard.

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Ankit @kreatekit

a month ago

People don’t always choose, they default. And if your product layout isn’t strategic, you could be losing long-term value without even realizing it. Ankur Goyal's story on swim diapers says it all.

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Ankit @kreatekit

a month ago

Retention doesn’t start after the sale, it starts at the scroll. If your ad can’t clearly pitch the product, you’ve already lost them. This clip breaks down how a simple messaging guardrail can fix the disconnect between brand, performance, and retention.

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Ankit @kreatekit

a month ago

Your site has 5 seconds to make it easy… or lose the sale. Quick Buy isn’t just a shortcut, it’s the start of a smarter customer experience. Because the moment of acquisition is where retention really begins.

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Ankit @kreatekit

a month ago

Our Amazon Brand Shop was a mess. • Old product labels • Banners with stuff we don’t sell • Random agency “designs” stacked over the years We cleaned it up → now it actually reflects our brand. Your Brand Shop = your digital flagship. Treat it like one.

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Ankit @kreatekit

a month ago

A lot of founders ignore this conversation until it’s too late. @therealRoShow explains why diversifying your supply chain is the move right now, not next year. Whether it’s moving to a new factory or exploring U.S. production, the brands that survive are already adapting.…

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Ankit @kreatekit

2 months ago

What if your next $100M brand only needed a CEO and a Creative Director? That’s where AI is taking ecomm…and fast. @therealRoShow shared how the new blueprint for scale is lean, automated, and still driven by creative. Wild times for brand builders. Catch the full episode of…

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Ankit @kreatekit

2 months ago

Sometimes the most unexpected questions lead to the best conversations. A fun reminder that great branding starts with being real.

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Ankit @kreatekit

2 months ago

Most brands think growth is just about “better ads.” Here’s the truth: We didn’t scale Obvi to $100M+ with just great creative and a Meta ad account. We built a full-stack marketing system that works even when CAC goes up and ROAS goes down: → Retail expansion to unlock…

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Ankit @kreatekit

2 months ago

Words can sell, but real proof seals the deal. When you’re passionate about what you’re selling, you’re not afraid to get a little bold (and maybe a little weird). That’s how you make believers.

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Ankit @kreatekit

2 months ago

Collagen is the most underrated founder supplement. Forget aesthetics - I need my spine to survive Q4.

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Ankit @kreatekit

2 months ago

I’m sorry why did it take over 8 hours to get our plane back to the gate @united @EWRairport …talk about logistics issues

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Ankit @kreatekit

3 months ago

A brand isn’t just a product on a shelf, it’s the story you bring into every room (yes, even the bathroom). When you make people talk, you build more than a customer base — you build a tribe.

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Ankit @kreatekit

3 months ago

When the product demo is so good it’s almost too real. This is the kind of bold, creative marketing that stops the scroll, and reminds us that great branding isn't afraid to get a little messy.

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Ankit @kreatekit

3 months ago

Work-life balance is for people who hate their jobs.

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Ankit @kreatekit

3 months ago

Acquisitions can shake a team to its core if handled wrong. @MaxxChewning explained why he shared the journey with just one right-hand person, a move that kept his company culture strong and the transition smooth. Catch the full episode of this @chewonthisdtc podcast on…

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Ankit @kreatekit

3 months ago

Confused customers don’t convert. The brands that win are the ones simplifying the journey. A diagram, a guide, a step-by-step… It makes a difference. That’s what turns a one-time buyer into a loyal customer.