Ankit @kreatekit
Co-Founder & Chief Brand Officer at Obvi | $100M+ since 2019 š | Building brands in 2025, not 2005. | Subscribe to our newsletter ā¬ļø chewonthis.io Joined May 2022-
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Sometimes the best ROI isnāt in the data, itās in the moment the customer feels seen. Ankur breaks down how small touches-like sending the next size up, can create lasting loyalty that metrics can't always measure. In DTC, not everything worth doing shows up in the dashboard.
People donāt always choose, they default. And if your product layout isnāt strategic, you could be losing long-term value without even realizing it. Ankur Goyal's story on swim diapers says it all.
Retention doesnāt start after the sale, it starts at the scroll. If your ad canāt clearly pitch the product, youāve already lost them. This clip breaks down how a simple messaging guardrail can fix the disconnect between brand, performance, and retention.
Your site has 5 seconds to make it easyā¦ or lose the sale. Quick Buy isnāt just a shortcut, itās the start of a smarter customer experience. Because the moment of acquisition is where retention really begins.
Our Amazon Brand Shop was a mess. ā¢ Old product labels ā¢ Banners with stuff we donāt sell ā¢ Random agency ādesignsā stacked over the years We cleaned it up ā now it actually reflects our brand. Your Brand Shop = your digital flagship. Treat it like one.
A lot of founders ignore this conversation until itās too late. @therealRoShow explains why diversifying your supply chain is the move right now, not next year. Whether itās moving to a new factory or exploring U.S. production, the brands that survive are already adapting.ā¦
What if your next $100M brand only needed a CEO and a Creative Director? Thatās where AI is taking ecommā¦and fast. @therealRoShow shared how the new blueprint for scale is lean, automated, and still driven by creative. Wild times for brand builders. Catch the full episode ofā¦
Sometimes the most unexpected questions lead to the best conversations. A fun reminder that great branding starts with being real.
Most brands think growth is just about ābetter ads.ā Hereās the truth: We didnāt scale Obvi to $100M+ with just great creative and a Meta ad account. We built a full-stack marketing system that works even when CAC goes up and ROAS goes down: ā Retail expansion to unlockā¦
Words can sell, but real proof seals the deal. When youāre passionate about what youāre selling, youāre not afraid to get a little bold (and maybe a little weird). Thatās how you make believers.
Collagen is the most underrated founder supplement. Forget aesthetics - I need my spine to survive Q4.
Iām sorry why did it take over 8 hours to get our plane back to the gate @united @EWRairport ā¦talk about logistics issues
A brand isnāt just a product on a shelf, itās the story you bring into every room (yes, even the bathroom). When you make people talk, you build more than a customer base ā you build a tribe.
When the product demo is so good itās almost too real. This is the kind of bold, creative marketing that stops the scroll, and reminds us that great branding isn't afraid to get a little messy.
Work-life balance is for people who hate their jobs.
Acquisitions can shake a team to its core if handled wrong. @MaxxChewning explained why he shared the journey with just one right-hand person, a move that kept his company culture strong and the transition smooth. Catch the full episode of this @chewonthisdtc podcast onā¦
Confused customers donāt convert. The brands that win are the ones simplifying the journey. A diagram, a guide, a step-by-stepā¦ It makes a difference. Thatās what turns a one-time buyer into a loyal customer.
When you're not tied to the "industry way" of doing thingsā¦ You end up creating your own. Thatās what makes some of the best brands stand out. This clip shows why thinking differently isnāt a risk, itās the advantage. Catch the full episode of this @chewonthisdtc podcast onā¦
From cardboard cutouts to a real product line, this is what it actually looks like when a founder builds from scratch. No shortcuts. Just trial, error, and creativity until something sticks. Thatās the kind of grit that shapes great brands.
Just finished putting together the 7 scalable Google Ads tactics that helped turn SEM into a profitable acquisition channel for Obvi. And we did it by going AGAINST everything Google recommends. Built in partnership with Digicom, itās based on $100M+ in spend and 40+ accountā¦
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