Kyle Mason @kyleauto

London, England Joined November 2011

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Kyle Mason @kyleauto

a year ago

Check this out if you want to hear a great case study from the wonderful @Jenny_Sanchis

Jennifer Sanchis MPRCA MCIPR @Jenny_Sanchis

a year ago

Check this out if you want to hear a great case study from the wonderful @Jenny_Sanchis

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Mary Beth West, APR @marybethwest

a year ago

Jim Macnamara at @AmecOrg #AMECsummit: A MEL (#Measurement, #Evaluation, #Learning) framework is only possible if 3 key values-driven components exist in an organization: ⚖️ Accountability 💡 Transparency 🎯 Effectiveness #PRethics

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Kyle Mason @kyleauto

a year ago

Fantastic example of how to build Comms strategy around measurement and evaluation. This is already the case in many areas of business. Why not Comms? #amecsummit

Orla Graham @orlagraham18

a year ago

Fantastic example of how to build Comms strategy around measurement and evaluation. This is already the case in many areas of business. Why not Comms? #amecsummit

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Kyle Mason @kyleauto

a year ago

A great reminder of the behaviours PR is tasked with inspiring in it's audiences, plus some great tips on where @AmecOrg can further help PR pros. Perhaps I'll let my parents read your book to explain what I do @amithpr #amecsummit

Aseem Sood @aseemsood

a year ago

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Kyle Mason @kyleauto

a year ago

Great presentation from @KikiMoreo at #amecsummit. Yet more evidence that impressions are pure vanity...topics with the most impressions have low dwell time. You may reach a lot of people, but if you don't have their attention, it is worthless!

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Kyle Mason @kyleauto

2 years ago

Very excited to bring together a community of like-minded folk interested in communications measurement and evaluation. Drop me a line to find out more or check out the link below @AmecOrg #measurepr

Richard Bagnall, FCIPR, FPRCA, FAMEC @richardbagnall

2 years ago

Very excited to bring together a community of like-minded folk interested in communications measurement and evaluation. Drop me a line to find out more or check out the link below @AmecOrg #measurepr

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Kyle Mason @kyleauto

2 years ago

The ultimate outcome for good? @ua_philka @MacPaw raised funds to provide the Ukrainian armed forces with non-lethal aid #amecsummit

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Kyle Mason @kyleauto

2 years ago

Powerful, moving presentation by @ua_philka on the ultimate crisis - war. Incredible bravery, commitment and resilience displayed by the team at @MacPaw. Inspirational. #amecsummit.

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Richard Bagnall, FCIPR, FPRCA, FAMEC @richardbagnall

2 years ago

Black box models have never been sensible in #PR and #comms measurement and evaluation and indeed are against one of the Barcelona Principles. Certainly right for @JohnMurphyMedia to raise it as a question for AI at the #amecsummit

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Kyle Mason @kyleauto

2 years ago

Beyond the hype: @ToddMGrossman and @gsidari on the limitations of ChatGPT #amecsummit

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Kyle Mason @kyleauto

2 years ago

Fascinating piece of analysis by @queenofmetrics at #amecsummit correlating types of unique visits with types of metrics. Interestingly, engagements on both Twitter and Facebook did not correlate.

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Nicole Moreo @KikiMoreo

2 years ago

Can we actually guarantee media coverage? @PaulStollery says “yes!”- it is included in contracts if they don’t hit kpis… work is free. They use a CRM & 3 month average to set expectations & create client confidence. Great & provocative session from @HardNumbers #amecsummit

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Kyle Mason @kyleauto

2 years ago

A great opener at #amecsummit day 2 by @HugleyA @LinkedIn earlier today. Focus on memories and situational awareness to stay top of mind.

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Kyle Mason @kyleauto

2 years ago

Great session from @JonnyBentwood @GolinGlobal on data storytelling. Data doesn't have to be dull - show what matters in a simplistic form and visualise it to make the story interesting. #amecsummit

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Kyle Mason @kyleauto

2 years ago

For all who are interested come find me in the networking breaks.

Nicole Moreo @KikiMoreo

2 years ago

For all who are interested come find me in the networking breaks.

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Nicole Moreo @KikiMoreo

2 years ago

Mental availability is key- especially in B2B. At any given time- only 5% of your audience is in market… how do you create mental availability with the 95% so you are part of the consideration set when they are ready to purchase #amecsummit #poweredbycustomerscience @HugleyA

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Kyle Mason @kyleauto

2 years ago

Thank you @SparklyPinchy for moderating the session and thank you #amecsummit for having us.

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Richard Bagnall, FCIPR, FPRCA, FAMEC @richardbagnall

2 years ago

The #PR industry and its data, measurement and evaluation professionals are so lucky to have distinguished professor @jimmacnamara share his expertise and drive and support best practice around the globe. A great talk to the #amecsummit on avoiding false logic fallacies,…

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Kyle Mason @kyleauto

2 years ago

Lots of talk about predicting the future, or at least anticipating future scenarios at this year's #amecsummit. Undoubtedly something which will evolve with increasing adoption of AI technologies.

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Richard Bagnall, FCIPR, FPRCA, FAMEC @richardbagnall

2 years ago

Thank you @NATORomeroC for taking the time to address the @AmecOrg #amecsummit and share your insights on countering Russian disinformation, reaching new audiences and sharing your data led comms strategy