The Copywriting Guy @letswritecopy
Mastering the art of persuasion, One word at a time. Joined September 2024-
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One of my favourite Ads of all time, and a masterclass in advertising and copywriting. “Money talks. We translate.” encapsulated the essence of what The Wall Street Journal aimed to provide: a clear, reliable voice in the often confusing world of finance and business.
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Still some the best copywriting advice, ever: "Do not address your readers as though they were gathered together in a stadium. When they read your copy, they are alone. Pretend you are writing each of them a letter. One human being to another, second person singular." — Ogilvy
The best ads are the simplest. 'Think Small' sold Volkswagens, 'Share a Coke' personalized a beverage, 'Because You’re Worth It' gave L’Oréal its signature confidence. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” - Leo Burnett
Apple have always been ahead of the curve, A lesson in marketing from Steve Jobs.
“Copy is not written. Copy is assembled.” – Eugene Schwartz
Testing is everything. Even the best copywriters don’t hit a home run every time. A/B test your headlines, CTAs, and offers. Data doesn’t lie—let it guide you to better copy. 🧪📊
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. For every $1 spent, email marketing generates $38 in ROI.
Email marketing is 40x more effective at acquiring customers than Facebook or Twitter (now X). This one is for all the email copywriters out there. This should be your new go-to statistic whenever you’re trying to convince clients to use your services.
35% of email recipients open emails based on the subject line alone. The wrong choice of words could mean your email never gets read 📧🚫
The best thing about being a copywriter? You can do it in your PJ's, with a cup of coffee, and nobody will ever know. ☕️
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