I ghostwrite educational email courses for Executive Performance Coaches丨15K on LinkedIn丨13,672 Students Worldwide丨obsessed with performance psychology.convertonsocial.com EnglandJoined January 2023
Skip this if you hate the truth.
The days of being an “average shmo” on Li and blowing to 100K in 12 months are dead and done
Sorry to break it to you.
But that was the Linkedin 24 months ago
- Reach has dropped by 50% since Jan.
- The video feed took attention away…
Use the Linkedin "Sniper" strategy:
3 steps:
1. Write your social proof post
2. DM your prospects
3. & Hit publish
Getting prospects to message you back tells the algo to bring your content onto their feed.
And boom.
The rest is history.
~
People always forget step 2.…
Many people aren't content marketing on social, they're "free-writing" instead.
They wake up in the morning and think: "I'll brain dump myself into finding a post idea for Linkedin".
But their work looks like just that:
An absolute dump of contorted ideas meshed together in…
Painful truth for marketers:
If you can't follow entry-level Linkedin advice, but your potential buyers can:
Why should they trust you to run their social media?
1. Chase virality.
2. Write no CTAs.
3. Avoid storytelling.
4. Neglect your DMs.
5. Have no lead magnet.
6. Overuse the word “we”.
7. Say “I’ll do it tomorrow”.
8. Never learn copywriting.
9. Click “repost”, never “post”.
10. Avoid outsourcing designs.
11. Never personalize…
Stop overthinking social-proof content you muppet.
Here's how to make sales writing easy on X:
1. Listen back to calls with your prospects
2. Draw up a list of their pain points
3. & Turn 1 pain point into 1 hook
And boom. You're off to a flying start
Anything you'd add?
Growing up we were told:
- "Writing is a hobby"
- "It's a risk to your future"
- "You won't make much money"
Now we are told:
- "Writing is a necessity"
- "It'll future-proof your brand"
- "You have to write daily".
The Lesson:
Be careful with "good advice"
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