Michael Marlin Jr. 🤓 @mikemarlinjr
Google Ads nerd, Dad, copywriter. Founder @marlin_sem & @copyarmy. Making #PPC and #content with love. ❤️ mikemarlin.com Elizabethtown, Pennsylvania Joined February 2015-
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Some are worse than others, but generally speaking, businesses with limited budgets need to be very careful about following @GoogleAds recommendations when creating their campaigns. marlinsem.com/bad-default-se…
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Hidden search terms in @GoogleAds are back in the news, following a new report by Search Engine Land. Here's how to check how much you're spending on these questionable clicks. marlinsem.com/google-ads-mis…
Michael Marlin Jr. 🤓 retweeted
If you're getting spam leads from @GoogleAds, you're probably doing something wrong. 🤔 #ppc #googleads marlinsem.com/google-ads-bot…
Be persistent, but don't be a jerk. 😉 #googleads marlinsem.com/google-ads-sup…
Most important: Don’t let your ticket be closed until you have a resolution. #ppctalk #googleads marlinsem.com/google-ads-sup…
I often turn off optimized targeting & expansion in #GoogleAds, especially for remarketing campaigns that target audiences based on very specific activity, such as page views, purchases or other conversion actions. #ppcchat marlinsem.com/turn-off-optim…
We've heard it all. Here are the facts. #ppcchat marlinsem.com/small-business…
Newly updated with a heads-up about using Smart Bidding with little to no conversion data. #googleads marlinsem.com/google-ads-not…
PMax spam is real, and it's extremely frustrating (especially for advertisers with limited budgets). #ppc #googleads
PMax spam is real, and it's extremely frustrating (especially for advertisers with limited budgets). #ppc #googleads
🚨 Did you know about this hidden section of auto-asset settings in #GoogleAds (which can alter your ads even if all other auto-apply recommendations are disabled?) To turn them off, go to: Assets > More > Account-Level Automated Assets > More > Advanced Settings 😩
Michael Marlin Jr. 🤓 retweeted
In @GoogleAds, negative keyword match types function differently than their positive counterparts. Here's a handy cheat sheet. 🙌 marlinsem.com/negative-keywo…
Every day a new thing ¯\_(ツ)_/¯ #ppcchat @GoogleAds
Merry Christmas, I guess? 🙄 searchengineland.com/google-ads-ale…
A reminder of the importance of using skilled PPC managers: "New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing." #ppc #paidsearch #googleads (via @sengineland) searchengineland.com/google-ads-bid…
This isn't news to most of us in the #ppc community. But advertisers need to be aware of missing search term data and how to investigate it. #ppctalk #googleads
This isn't news to most of us in the #ppc community. But advertisers need to be aware of missing search term data and how to investigate it. #ppctalk #googleads
To be clear, I’m not saying everyone should switch to broad match. 😅 But these low CPAs opened my eyes... #ppcchat marlinsem.com/when-to-use-br…
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