mktgops @mktg_ops

by 2015 30-50% of marketing programs will move from single tactic to integrated multi-dimensional model

attending the webcast: Powering the Demand Center: Building a Marketing Operations Center of Excellence

Reading Mix and Match Your Way to Failure http://www.clickz.com/3640573

as marketers, we were never good at math or science in school but now we are forced to follow the scientific method for our campaigns?

how does one calculate cost per lead if it was a repeatable campaign? do you measure the cost of time spent by internal resource??

Motion Metrics Step5: put metrics in motion. Test and learn with less risk. Take action with confidence.

Motion Metrics Step4:draw conclusions. Don’t “data dump”. Influence direction / add value

Motion Metrics Step3:discover the “why”. Peel the onion – ask why, why, why. Develop hypotheses. Dig into anomalies

Motion Metrics Step2:simplify&mine. Start with what you have, create manageable dashboards, mine for “gold”

Motion Metrics Step1:establish meaningful parameters. articulate the outcome, list the metrics, define the data, focus on obtaining the data

RT @MarketingProfs Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily F.. http://bit.ly/5suY4f

An interesting note from yesterday-- someone told me that marketing ops should always be close to the money which also meant demand gen

If you compare marketing ops to NASCAR, are we the drivers or the pit crew? Leading the charge or supporting the drivers?

7-ways-to-improve-your-call-to-action.. http://bit.ly/cwpikg

There needs to be a shift in thinking on the way most marketing orgs track their programs / assets. I think I am going to write about that.

4 Easy Ways to Measure Social Media Performance http://bit.ly/bw5Jh3

How do companies setup their SFDC campaigns? Do you create a campaign for each download offer?

Marketing Automation & Lead Management – Taking it Further http://goo.gl/fb/PFR0n

With more scrutiny on revenue generation, marketers are shifting attention from leads to closed deals. Read how at:http://gurl.im/049d6W

if you are not excited about Eloqua 10, you are crazy!! the new UI is slick and it is going to blow people's mind