Forrester @forrester
Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work. forrester.com Cambridge, MA Joined July 2007-
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Transform your CX outcomes with genAI! Come to CX Summit North America June 17–20 for genAI adoption strategies for success. forr.com/3VPNaYE
Did you know that cloud providers are gaining the most from the AI boom? Learn more about this mutually beneficial relationship and the rise of the AI cloud. forr.com/49Q0D69
What's the impact of the new AI regulations in Europe and what do businesses need to do now to comply? Find out from this @BiznessReporter byline article via Principal Analyst Enza Iannopollo. forr.com/3TW2ssp
Speaking with @Independent, Lee Sustar reveals how changing economic factors post-pandemic and AI’s ongoing rise are key factors influencing Amazon’s decision to eliminate hundreds of jobs in its cloud computing division. forr.com/4cS0kul
The biggest challenge in CX today? Proving ROI. 📈 Can AI be the answer? Find out on this week’s #ForresterPodcast as Principal Analyst Pete Jacques previews his upcoming session at #ForrCX. forr.com/444aLqB
Fuel customer-obsessed growth 📈 with cross-functional alignment. 🕵️ Explore the “what, why, and how” of alignment here. forr.com/4aAPyqT
Do you know about the "TikTok Notes" app? @McProulx comments on this copycat offering for @BBCNews. forr.com/3vS0Xna
Avoid the FOMO! See why thousands of your B2B marketing, sales, and product peers are coming to #ForrB2BSummit North America, May 5-8 in Austin.
❌ Myth: Mainframes are disappearing. ✅ Fact: Mainframes are expanding in many enterprises. Senior Analyst Brent Ellis busts more mainframe myths in this week's What It Means episode. forr.com/3xvgXM9
Did you hear? Izola, our genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives. See how it's enhancing the Forrester experience. forr.com/43QJIiB
Principal Analyst, Heidi Shey talked with security outlet The Last Watchdog about how cybersecurity can be a business enabler and best practices to keep in mind. Get the full Q&A here. forr.com/43GXrZ8
The silos that B2B marketers and sellers operate in are undermining the buyer experience. Tune into this week's podcast episode with Principal Analysts Amy Hawthorne and Rick Bradberry to learn a better way forward. forr.com/3xq381H
How can you achieve a high-performance IT operating model? Principal Analyst, David Mooter lays it out in this 4-step byline for @InformationWeek. forr.com/49kHzg4
Congratulations to our 2024 B2B award winners For North America! 🏆 ROI: @VerizonBusiness, DDI, @ADP 🏆 POY: @hcltech, @SheerID, @TEConnectivity, @splunk, @BorderStates, @PenskeNews, @NYPAenergy, @Domotalk Learn more about their success stories here: forr.com/4agvRV4
Our #GenerativeAI tool Izola is now available to all Forrester Decisions clients, providing fast and trusted answers to advance their business initiatives. Learn more about how Izola can help firms accelerate their key priorities. forr.com/3PINPre
Lightstorm partnered with us to message their new product's value to customers. Watch their story to see how we helped them think critically and challenge the status quo. forr.com/3xp3o0B
64% of workers trust AI more than their manager in a challenging work scenario. Could AI be a more effective manager than a human? Listen to our latest podcast episode with VP, Principal Analyst Katy Tynan for her perspective. forr.com/43DqSLL
In this @nytopinion piece on Web3, @martha_bennett gives her perspective on the state of the internet and what the future could hold. forr.com/3TfpQ3S
Check out this new episode of Renegade Marketers Unite from @RenegadeLLC to hear our VP, Research Director Matt Selheimer talk about: 💳 Millennial and Gen Z buyer preferences 👍 Best practices for broadening the scope of marketing metrics forr.com/3vnr6dh
The EU has approved the world's first comprehensive framework for constraining the risks of AI. Principal Analyst Enza Iannopollo says, "The adoption of the AI Act marks the beginning of a new AI era and its importance cannot be overstated." forr.com/48UlzZd
Sanjay Poonen @spoonen
34K Followers 3K Following CEO & President @ Cohesity | Board of Philips, Snyk | Tech Investor | Christian, Immigrant | Loves Faith, Family, Technology, Leadership, Sports & MusicTiffani Bova @Tiffani_Bova
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72K Followers 10K Following Leading AI Analytics Strategy @Ringersciences | Talk about #AI #LLMs #Datascience #Health #CX #Marketing | Dad | Hubby | Dog Parent | Always LearningMediaPost @MediaPost
113K Followers 882 Following Daily news and commentaries for media, marketing and advertising professionals looking for the most comprehensive industry coverage.MarTech Series @MarTechSeries
14K Followers 4K Following MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.Scott Brinker @chiefmartec
44K Followers 10K Following VP Platform Ecosystem @HubSpot; Editor https://t.co/YgyPI5UqdY; Advisor @Dobility, @OfferFit, @Workato; Author of Hacking Marketing; "Godfather of #MarTech" - @AdAgeMatt Eastwood @matteastwood
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12K Followers 9K Following Founder of CX Accelerator 🚀#CustomerExperience designer, speaker, writer, and more! 🧙🏻♂️Jay McBain @jmcbain
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40 Followers 425 Following Avalor makes security information actionable and useful. #VulnerabilityManagement #ZscalerClayton Reid @ClaytonReid
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80 Followers 394 Following Not your average born & bred Texan. On my weight loss journey and am currently down 100+ pounds. Work in marketing (mainly email and demand gen). Proud dog dad.xxxx c @xxxxc48368478
24 Followers 150 FollowingGartner @Gartner_inc
434K Followers 3 Following We deliver actionable, objective insight that drives smarter decisions and stronger performance. Community guidelines: https://t.co/YoE73lYEBjDavid @armano
72K Followers 10K Following Leading AI Analytics Strategy @Ringersciences | Talk about #AI #LLMs #Datascience #Health #CX #Marketing | Dad | Hubby | Dog Parent | Always LearningMediaPost @MediaPost
113K Followers 882 Following Daily news and commentaries for media, marketing and advertising professionals looking for the most comprehensive industry coverage.Scott Brinker @chiefmartec
44K Followers 10K Following VP Platform Ecosystem @HubSpot; Editor https://t.co/YgyPI5UqdY; Advisor @Dobility, @OfferFit, @Workato; Author of Hacking Marketing; "Godfather of #MarTech" - @AdAgeDion Hinchcliffe @dhinchcliffe
58K Followers 7K Following Thinker, strategist, enterprise architect, keynote speaker, analyst, book author, futurist on IT, #cloud, #digitalworkplace, #Web3, #cio. @Constellationr @ZDNetBlair Pleasant @blairplez
13K Followers 1K Following unified communications & collaboration and contact center industry analyst & consultant, Beatles freak, mom, wine lover. Mastodon: @[email protected]VMblog @vmblog
12K Followers 5K Following https://t.co/DDraTX1J4w the leading independent media source for #Virtualization #Cloud #Containers #IoT #Hyperconverged #Edge news & resources. #VMware #vExpert since 2009IDC @IDC
145K Followers 250 Following The premier global provider of market intelligence, advisory services, and events for the IT, telecommunications, and consumer technology marketsCIO.com @CIOonline
180K Followers 4K Following #CIO from @FoundryIDG provides expert analysis, strategy, and advice for #CIOs, #technology leaders and executives.Phil Fersht @pfersht
19K Followers 19K Following Founder/CEO of analyst firm HFS. Pens the infamous blog Horses for Sources. Entrepreneur, futurist, analyst & cynic. Views here explicitly mine, not HFSMaribelLópez #tech #.. @MaribelLopez
15K Followers 5K Following #Speaker, #author, #podcast host #edgecomputing #mobile #AI #IIOT #edge #futureofwork #cloud #CCaaS contributor to @Forbes.comJon Reed @jonerp
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5K Followers 1K Following Privacy wonk. Democracy nerd. Homesteader-ish. Shocked but not surprised. Black lives matter. Trans women are women. Ethical AI @ Salesforce. All 💡mine.John Furrier @furrier
26K Followers 11K Following Cofounder Co-CEO SiliconANGLE theCUBE; Leading #Enterprise Analyst, events, media, cloud, reporting, digital TV; #SiliconValley #EnterpriseTechThe IIAR @IIAR
4K Followers 4K Following The Institute of Influencer & Analyst Relations is a non-profit association for analyst & influencer relations. #ARchat Operated by @lludovic and othersSAP Customer Experien.. @SAP_CX
37K Followers 7K Following The Official SAP Customer Experience channel! SAP privacy statement for followers: https://t.co/toehZDewA7.Charles T. Betz @CharlesTBetz
5K Followers 3K Following VP and Research Director for Enterprise Architecture, Forrester Research. I survey & talk to people about how digital and IT organizations operate at scale.DavidLinthicum @DavidLinthicum
38K Followers 4K Following Cloud Computing visionary. CTO, CEO, blogger, speaker, best selling author. RT≠endorsements, all opinions are my own.Dan Miller @dnm54
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70K Followers 3K Following IT consultant, technology user, tinkerer and sometimes Klingon ; tips [email protected]Work Without Limits @WWLinitiative
2K Followers 1K Following Work Without Limits is a network of engaged employers and innovative partners that aims to increase employment among individuals with disabilities.Dave Hannon @DaveBizTweet
864 Followers 435 Following Content marketer. Brand journalist. Optimist/realist. Opinions are my own. And probably best ignored. For your sake.Christina McAllister @christinamcal_
129 Followers 203 Following Just a @Forrester Analyst thinking about the intersection of humans and AI in the contact center …oh, and probably dogs 🐶 // my views are my ownEast @east_cap
7K Followers 631 Following I will probably write something negative about your stocks, don't take it personallyBrandon @bcpurcell
263 Followers 125 Following Correlation archaeologist, data wrangler, positivity distributorhackerxbella | Allie .. @hackerxbella
5K Followers 707 Following Principal @Forrester analyst covering SecOps - EDR·XDR/SA·SIEM·SOAR/ransomware/MITRE ATT&CK - infosec, natsec, engineer, opinionated human - tweets = mineAshutosh Sharma @RDAshutosh
141 Followers 27 Following Head Forrester Research in India. More importantly, Chief Problem Solver for my little ones.David K. Johnson @david_kjohnson
2K Followers 403 Following Principal Analyst at Forrester Research. My purpose in life is to help companies bring technology engagement and trust back to their workforce.Katy Tynan @katytynan
2K Followers 3K Following Author, speaker, and analyst passionate about #employeeexperience and #futureofwork. Energy management junkie, and workplace flexibility evangelist.Joanna O'Connell @joannaoconnell
4K Followers 282 Following equestrienne, data nerd, professionally opinionated, VP Principal Analyst at Forrester Research. Opinions are my own.Cinny Little @CinnyLittle
571 Followers 761 FollowingKeith Johnston @KeithW_Johnston
231 Followers 171 Following Creative, strategist and agency leader. Knowing imagination is more important than knowledge keeps the journey going.Jinan Budge @JinanBudge
903 Followers 959 Following Principal Analyst, Forrester writes & speaks about security leadership, strategy, behavior & culture. She / Her. Born: Aleppo Lived: LON, MEL, SYDjaypattisall @jaypattisall
492 Followers 45 Following Analyst for the advertising, media and digital marketing agency sectorBrian Kime @BrianPKime
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11K Followers 179 Following Lead global #prodmgmt for @forrester. Passionate about how #product management can drive value for customers and growth for companies. Tweet/link ≠ endorsement.Malachi Threadgill @malachiii
616 Followers 540 Following Account-Based Marketing #ABM Principal Analyst @Forrester. Amateur Photographer. Beer League hockey. Family Man. Texas ForeverJonathan Block @jblock
16K Followers 16K Following Vice President, Product Development, at Forrester. And more.Terry Flaherty @TFlaherty
616 Followers 361 Following High Tech B2B Marketing and Demand Generation Executive - Research Director at SiriusDecisions.Craig Moore @cramoore
796 Followers 531 Following I’d rather be governed by the first 535 people in the phone book.Amy Hawthorne @ahawthorne
583 Followers 543 Following Principal Analyst, Demand/ABM Strategies @ Forrester. Art lover, taco enthusiast and born, raised and still loving everything local to Austin!Ross Graber @RossGraber
2K Followers 1K Following B2B Marketer and @Forrester analyst. Champion for meaningful B2B marketing measurement. Researcher, writer, speaker. All things Marketing Ops.Jessie Johnson @jjhnsn
970 Followers 768 Following Principal Analyst, Demand Marketing at @Forrester | B2B | MFALisa Nakano @lisanakano
132 Followers 45 FollowingPhil Harrell @pjharrell
1K Followers 1K Following Advisor to Sales Leaders @SiriusDecisions | Inbound Marketing Evangelist | Angel investor | Non-Profit & Start Up Boards | Father of 4 | Avid skier | Colts FanIsabel Montesdeoca @mimdeoca
576 Followers 13 FollowingBarbara Winters @bwinters_b2b
102 Followers 140 FollowingKatie Fabiszak @Fabiszak
138 Followers 97 Following Principal Analyst, Portfolio Marketing @forrester Love all things marketing. Mom to teenage boys (nothing scares me!). Shopaholic. *Views are my ownAlly Motz @allymotz
994 Followers 625 Following President and CEO, SiriusDecisions Canada Inc., the world's leading source for B2B sales and marketing best-practice research, data, and advisory services.Matthew Papertsian @matthewpaper
591 Followers 183 Following Vice President and Research Director, Emerging Growth Strategies, Forrester Research, Inc.Bob Peterson @bobpetersonmn
157 Followers 14 Following Marketing guy, amateur historian, hockey fan, eurofileOgilview @julieogilvie
691 Followers 505 Following Former marketing exec, jolly retiree, volunteer, flutist, quilter, birder, cat lover. Asking: WTF is happening peopleAlan Gonsenhauser @agonsenhauser
6K Followers 6K Following The 10-time CMO Preferred by #PrivateEquity■#CMO Advisor, Coach ■Stop Random Acts of Marketing■Ignite Growth @SaaS + #HealthIT ■ #FractionalCMO ■ #InterimCMO ■Angela Leech @AngelaLeech
462 Followers 3K FollowingPhyllis Davidson @PhyllisMusings
697 Followers 999 Following VP, Principal Analyst at Forrester covering content strategy and operationsMaria Chien @MariaChien
953 Followers 401 Following Executive Advisor, Channel Marketing Strategies for SiriusDecisionsJohn Donlon @B2BJD
796 Followers 177 Following Table-thumping fanatic for making the revenue engine roar through sales, marketing and product alignment. Also, Serrano's got the disks.Amy Bills @AmySilverBills
1K Followers 865 Following VP, Principal Analyst @ Forrester. Book lover. Baseball mom. Adopted Texan. Provider of hair ties, no questions asked.Mavis Liew @mavis_liew
33 Followers 28 Following Lover of books, pretty paper and my beautiful family. Loving life with God in the center. And of course, #chocolate.Lisa Singer @Lisagsinger
392 Followers 346 Following Passionate about product management, growing businesses, yoga and junior tennisMetaxia Karagianni @MetaxiaKara
348 Followers 49 FollowingStephanie Sissler @SRSissler
111 Followers 39 Following Research Director @Forrester covering Channel Sales StrategiesThe Open Group is once again partnering with @forrester on their Enterprise Architecture award for their 2024 Global Technology Awards! ow.ly/tKmR50QCB9A
Thank you, @forrester!
.@forrester Named @Verint Community a Strong Performer in B2B #Community Management—new blog explores why! @jonallen119 #AI #CX #OpenPlatform #Analytics #Feedback #SelfService #CXAutomation #Digital #Loyalty #Retention infl.tv/nKLn
Great hearing @sandycarielli at the @forrester Security Conference - “Security Strategy needs to move with the business.” Strong advocate for Future Fit security.
Clorox projects 20% sales losses in Q1 thanks to fallout from a cybersecurity hack linked to MGM and Ceasar's last month. Forrester analyst @hackerxbella joins Yahoo Finance to discuss the cyberattacks and what they mean for corporate America:
Check out my interview on @YahooFinance
Clorox projects 20% sales losses in Q1 thanks to fallout from a cybersecurity hack linked to MGM and Ceasar's last month. Forrester analyst @hackerxbella joins Yahoo Finance to discuss the cyberattacks and what they mean for corporate America:
Join @forrester Nov. 30 to learn how to use design thinking to solve CX problems and launch 🚀 customer-centric innovation across your enterprise. forrester.smh.re/8Vy
Each year, @forrester analysts make bold predictions about what the next 12 months will bring. This year, they got together to discuss whether their predictions for 2023 came true. Read the blog below for some of the hits and misses. forrester.smh.re/8Vz
Scenes from Forrester’s North America Technology & Innovation event in Austin, TX. Shane Snider will be capturing the full scoop this week. Stay tuned. #forrester #technologyandinnovation
Forrester CEO on GenAI, ‘Death of the Web’ and ‘Technology Thunderstorms’ bit.ly/3sMticy
Highlights from Day 3 at @forrester B2B Summit! Another Case Study session led by: ⭐ Jegen Kalimuthu - Head of GTM Enablement, Global Programs at @LinkedIn ⭐ Elisha Zhang - Product Marketing Manager at @mindtickle #ForrB2BSummit #SalesEnablement #RevenueProductivity
Finishing up the week at @forrester B2B Summit in Austin. The team is sharing how companies can deliver 2-3x the content with @Optimizely CMP. Create an end to end approach to marketing. #FORRB2BSUMMIT
Culture, talent, data, change management processes, technology, metrics, language- major things to align to succeed. - Laura Slough #ForrB2Bsummit
We're thrilled to be at the @forrester B2B Summit this week, and it's smiles all around! 😄 Swing by our booth to discover how ZoomInfo's accurate and actionable data can empower your business with remarkable results 🚀 #ForrB2BSummit #Zoominfo
Check us out at @forrester's B2B Summit, booth K11 & learn how to leverage employee email communications to: ✨ Expand your brand’s reach ✨ Attract high-quality leads ✨ Nurture existing relationships ✨ Improve the bottom line & snag swag. 😉 #ImABrandBuilder #forrb2bsummit
Rollin' into day 2 of the @forrester B2B Summit like...🚚 #forrb2bsummit #b2b #abm
Katherine Chambers stresses that the most important part of an audience framework is specifying the segments you're going to leave behind + a pro tip: date stamp your framework, your decisions are right for NOW, not forever @cartdotcom @forrester #ForrB2BSummit
Hey B2B marketers 👋: if you’re at #ForrB2BSummit, join us for a discussion tomorrow on Wed, 6/7 at 9:40 CT in Hilton Salon J on the convergence of #ABM and #DemandGen with Sophia Agustina, Global Demand Strategy at IBM, and our very own Marcia Trask, Global Campaigns & Content.
Thanks to everyone who attended #AugmentedReality 101 at @forrester B2B Summit in Austin, TX, today! Appreciated all of the questions; if you have more, feel free to reach out! #forrb2bsummit #applevisionpro @bigtincan
What an incredible experience it has been attending the Forrester B2B Summit for the past 2 days in Austin, Texas! 🎉 We've had an amazing time connecting with visionary vendors, sharing wisdom, and shaping the future of B2B marketing. #Marketopia #B2BMarketing #ForrB2BSummit