Mike Proulx @McProulx
CMO Research Director @Forrester. Emerging media contributor @NECN. Author of Social TV. I cover the mashup of media, marketing, and culture. Tweets are my own. mikeproulx.com Boston, MA Joined January 2008-
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“Raising prices will boost revenue for streaming services in the short term, but overusing this marketing lever isn’t sustainable, as consumers expect value: great content at a fair price,” wrote Mike Proulx of Forrester Research. nyti.ms/3tCUs69
Can Meta's Threads succeed in an already crowded Twitter-alternative market? My thoughts ⬇️ (Also, follow me on Threads 😉) forrester.com/blogs/interope…
Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by new CEO Linda Yaccarino to attract advertisers, according to Mike Proulx of Forrester reut.rs/3PBVbgR
From CMO to CEO? Listen as VP @McProulx explains how #B2C CMOs can get ahead, no matter who they report to today. forr.com/42TKgSI
From CMO to CEO? Listen as VP @McProulx explains how #B2CCMOs can get ahead, no matter who they report to today. bit.ly/3ProrHc #ForresterPodcast
I’m reminded of this clip from 2015 — how genuinely @lindayacc pushed back on me after implying that NBCU was “stodgy.” She’s gonna do just fine at Twitter. There are very few people who would NOT be seen as merely a figure head Twitter CEO…and Linda is one of those few.
No cash. No card. No problem. On #TechTuesday we talk about @panerabread rolling out a program that lets you pay with the palm of your hand. @McProulx also shares what this means for privacy concerns. #NECN necn.com/morning-chat/t…
VP, Research Director @McProulx spoke on what he refers to as a "metaverse hangover" with @NPR. Listen here to learn what that means for the tech world's immediate plans. forr.com/3KzuUwx
Disney shutters its #metaverse division. techcrunch.com/2023/03/27/dis…
Is a #TikTokBan imminent? Seems so. And users and marketers will have to settle for second best. forrester.com/blogs/a-tiktok…
Microsoft is building a crypto wallet into its Edge browser. theverge.com/2023/3/21/2364…
TikTok now requires all realistic #AI-generated/edited content be “clearly disclosed." theverge.com/2023/3/21/2364…
Coke prompts brand fans to create and share branded art using #generativeAI tools: #ChatGPT & DALL-E. adage.com/article/market…
The U.S. Copyright Office has weighed in on #GenerativeAI. mashable.com/article/us-cop…
TikTok’s new STEM feed will surface trending science and technology content. theverge.com/2023/3/14/2363…
Meta to reduce its workforce (again) by another 10,000 people and also close 5,000 open reqs. about.fb.com/news/2023/03/m…
Meta winds down its plans to support digital collectibles (#NFTs ) on Instagram and Facebook “for now.” techcrunch.com/2023/03/13/met…
AI is powering everything these days. Including a new feature on #Spotify to give you a personal DJ playing tunes to fit your mood. @McProulx shares the details on #TechTuesday. #NECN necn.com/morning-chat/t…
New @forrester data: 19% of B2C Marketing Executives in the US have already used #ChatGPT in their #marketing efforts. forrester.com/blogs/efficien…
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VP and Research Director @McProulx shares his latest insights on how @netflix's boosted revenue from price increases will affect consumers in an article from @nytimesbusiness.
“Raising prices will boost revenue for streaming services in the short term, but overusing this marketing lever isn’t sustainable, as consumers expect value: great content at a fair price,” wrote Mike Proulx of Forrester Research. nyti.ms/3tCUs69
Good morning @McProulx and thank you for your early report on @BBCNews @BBCBusiness with @SallyBundockBBC I will stick with reality.
"In one fell sweep, Elon Musk has essentially wiped out 15 years of brand value from Twitter and is now essentially starting from scratch," says VP @McProulx on the platform's rebrand via @nytimes. forr.com/3NZBvko
..Coming in hot for the early morning shift to prepare an action packed #AsiaBusinessReport presented by @mmillerbbc. We'll be breaking down the quarterly earnings of @Tesla and @netflix with analyses from @digitalarun and @McProulx. Tune in to @BBCWorld at 22:30GMT.
@McProulx Hi Mike, I'm a journalist with the BBC World Service. Are you around this evening for a radio interview on Netflix's earnings? Thanks! Olivia
A day late but still cool!!! #Google is using #AI to help us get a ‘real’ sense of how clothes will fit while ordering online. It could take the pain out of going to a store to try things on. @McProulx has all the details in #TechTuesday #NECN #NBC10Boston necn.com/morning-chat/t…
VP, Research Director @McProulx weighs in on the news about Twitter's new CEO ⬇️
BREAKING: Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it's now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry. apnews.com/article/twitte…
VP, Research Director @McProulx spoke on what he refers to as a "metaverse hangover" with @NPR. Listen here to learn what that means for the tech world's immediate plans. forr.com/3KzuUwx
AI will create a trust crisis. NFTs will verify reality.
Giant Spoon is Fast Co’s #23 most innovative company! And #1 on their agency list! This one is a special one. I can’t possibly express enough thanks to all the Spoons past & present who this honor belongs to. And our clients! And @FastCompany for putting us on- insanely humbling
We’re #23 on @FastCompany's World’s 50 Most Innovative Companies list and #1 in the Advertising category. 🤯 Give us a second, we’re still recovering. #FCMostInnovative See the full list at fastcompany.com/most-innovativ…
There's a live #TikTok trivia event starting tomorrow. It's a promo event with #Lionsgate for movie #JohnWick4 staring Keanu Reeves but he's apparently not a big enough #TikTok star to host event. @McProulx explains in #TechTuesday. #NECN #NBC10Boston necn.com/morning-chat/_…
The world of #AI is becoming overwhelming! Glad we have @McProulx to help us understand the latest innovations on #TechTuesday. Yesterday he told us all about #NothingForever a computer generated #Seinfeld spoof. necn.com/morning-chat/t… #NECN #NBC10Boston
The ability to create images and art by just typing in a couple of words. @OpenAI's #DALLE makes this "dog in the style of #Kandinsky" possible. What else can you do? @McProulx breaks it down in this morning's #TechTuesday. #NECN #NBC10Boston necn.com/morning-chat/t…
Just in: ESPN strikes rights deal with Association of Pickleball Professionals to cover eight tours in 2023, stream 200+ hours on ESPN+...and: eight one-hour recap shows on ESPN2 s
The machines are not listening to your conversations. You’re just…not that complicated.
Have you heard about #ChatGPT?!?! It’s a computer program that can be your therapist, essay writer, conversation starter and problem solver!! All you have to do is type in a request! @McProulx breaks it down for us on #TechTuesday. #NECN necn.com/local/tech-tue…
@McProulx I literally had to squint as I was trying to turn down the brightness to get out of that page
What an epic moment for @GeneralElectric and @nytimes! So proud of the @Giant_Spoon Media team for this one. No one else has pulled this off in 171 years!
NEW: @GeneralElectric buys out entire @nytimes print paper in historic first — The 7-figure deal marks the first time in the paper’s 171-year history that any advertiser has gotten to own all of The Times’ print real estate exclusively axios.com/2022/12/06/ge-…
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