Nikolas Chapoupis @nikolas_chap
SaaS Founder & Bootstrapper Building SocialKit in Public: 👉 Toolkit for Employee Advocacy on LinkedIn getsocialkit.com Deutschland Joined February 2017-
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Looking for brutally honest feedback on whether I improved our homepage or made it worse 😅 A bit of context: We don’t have enough traffic to make quantitative decisions in terms of CRO, so I’d need some marketer-gut feeling here. The goal is to decide which site to go with…
I tested 4 of the most popular API clients. Here’s what I learned: Postman – feature-rich but heavy, best for enterprises. Bruno – Git-native, offline-first, OSS fans will love it. Insomnia – clean, lightweight, plugin-friendly. Requestly – elite mocking/interception, unblocks…
Reminder to myself: Don't open Twitter & LinkedIn today so that I don't have to read one cringy April fools after another.
Two weeks ago, @randfish shared a video that broke my brain 🤯 His claim: Traffic is a vanity metric in 2025. The new go-to KPI: Impressions. Let’s dig into this: Back in 2015, while running his previous SaaS, Rand's top-of-funnel KPI was website traffic. Their funnel looked…
LinkedIn just banned Apollo (the data provider) for breaking their TOS. So...is Apollo toast now that one of their main data sources is gone?
Does anyone here know a SaaS founder that automated customer support 100% through AI? Would love to learn what the actual limits of current AI is
How early on should you decide on a single use case for your product? We have a clear ICP, but I can't decide if we should a) Position ourselves solely as a tool employee advocacy on LinkedIn b) Position ourselves solely as a tool for founder-led marketing on LinkedIn c) say…
We are currently implementing the billing for our new SaaS and I can't decide if we should go with a 7-day trial or 14-day trial... What should you offer when you initially launch your SaaS?🤔
Ok, who can school me on something... I see a ton of SEOs posting stats like the one below recently. And everytime I ask via comment if SEO is still a good idea for a scrappy, bootstrapped startup, the answer is basically: "Yeah, SEO IS A MUST!" So, are all of those stats…
After 5 years of running my agency ReactSquad, I’ve decided to step down as CEO and pass the baton. Over the years, the ReactSquad team helped dozens of SaaS companies scale to $1M ARR and beyond. Now, it’s time for me to chase the next challenge: Building a SaaS startup from…
I'm finally restarting my podcast🙈 Who here just reached 10k MRR with his SaaS and is open to sharing the marketing tactics he used to get there?
To everyone who thinks you can copy/paste any product within a week using AI? Did you ever build something?🤔
Just changed my title to CEO SocialKit in all the communities I am in. My "old" business ReactSquad.io is in the best hands there can be -> @janhesters
Question to the SaaS founders: How focused is too focused in terms of marketing channels early on? Is it a valid strategy to pick a single channel and completely ignore everything else until one hits 10K MRR? (For me this one channel would likely be LinkedIn organic)
Constant reminder I need for myself: Do the basics. Again. And again. Do fewer things better. ... I think I need to get a tattoo of this at some point😅
One of my biggest regrets as a founder is giving up on building my personal brand in 2017. Eight years ago, my co-founder @janhesters and I incorporated our first startup. To capture the moment, we decided to record a vlog. It felt like the start of something big. But we…
In 5 minutes I'm going to be testing the alpha-version of my new SaaS startup for the first time. I guess that's an experience only non-technical founders can relate to but damn I am either way to hyped or the three coffees I had are doing their job😅
I f*cking hate cold outbound. Why? Here’s my life at doing cold email in 2023: Sending 25.000 personalized emails with a staff of 3 over a six-month period. Hating my day-to-day because I'm hearing f-off from morning till night. Getting a return of a whopping $0. Here’s my…
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