Paul Caucheteux @paulcaucheteux
🇫🇷 Sr. AdTech AE @amazonads. Views are my own. Paris Joined March 2012-
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🔥 New video! The most underrated action publishers should take: treat SSPs as their clients. Conclusion below. Full video via the Youtube Link. #adtech #programmatic #publisher #publishers #SSP #SSPs #ad_tech #hubvisor @hubvisor_adtech youtu.be/lklBD95WYz8
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Paul Caucheteux retweeted
Most publishers behave as SSPs' clients. How about shifting your mindset, and treating your SSPs as a client? New edition of The perspective, our newsletter on LinkedIn. linkedin.com/pulse/you-shou…
What’s the number 1 thing publishers should stop doing? Wrong and right answers are fine. #adtech
The @Rivian R3 looks just incredible. This vintage, VW Golf like shape is 🤌
very useful guy
Client-side prebid and server-side prebid should not be a choice. Publishers should use both. Discover why through our Newsletter: linkedin.com/pulse/client-s…
Paul Caucheteux retweeted
🔥 We're asked a lot of questions about Dynamic Floors. In this video, you'll learn how they work, and our real life results! #adtech #programmatic #headerbidding #prebid #dynamicfloors #publishers #optimization youtu.be/mfHKnCVFkZE
Paul Caucheteux retweeted
🤔 Publishers, is your ad tech stack ready for 2024? Check out our latest video to get our 6 tips to ensure your growth goals this year 🐉🍪, and make sure you don't miss on those quick wins: youtube.com/watch?v=NvQ-7C… #adtech #programmatic #publishers #yield #optimization
Paul Caucheteux retweeted
👀 from @adexchanger this morn. (It’s worth noting, however, that many industry experts – including McCann and Colon – say the effect of adding SSPs on page load times is somewhat overblown, and factors like broken tags or oversized ad creative files are the main culprits.)
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