Ryan @plaintextlover

Senior Strategist @ https://t.co/m16fXviLdI Changing your mindset about Email Marketing Scaled 50+ 7-10 figure brands with Email & SMS Ireland Joined October 2024

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why is email marketing the best business model > scale > massive LTV we've had one client for over a year now. $2k/m x 15 months (thats the minimum you should be charging per month and thats just one client) > fulfilment is simple. Takes a long time but it relatively easy if…

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Ryan @plaintextlover

2 weeks ago

Micromanaging on email design isn't helping anyone, it's just exhausting for you and your team. Set clear expectations and then take a step back. I let our design team own their work and they always surprise me with their designs.

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Umar @umzrs

2 weeks ago

Q4 is almost here We’ve been planning product drops, email marketing campaigns and other things like mystery box launches for months now If you’re only starting to plan for Q4 now - you’re falling behind

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Ryan @plaintextlover

2 weeks ago

we’ve all been there

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Ryan @plaintextlover

2 weeks ago

if you want to test a new sku do it through email first there's no point testing something that your 50/50 on dumping a whole load of ad revenue in it and getting negative ROI show you current customers first, if it pops then it makes sense to start pushing it on the…

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Ryan @plaintextlover

2 weeks ago

q3 isn’t over. stop coasting. the brands that win q4 are the ones squeezing every week right now. because the data you get in september + october is what tells you which offers, which angles, and which campaigns actually work. if you wait until early november to start testing,…

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Ryan @plaintextlover

2 months ago

when first starting out with email marketing (especially if you're drop shipping your product) design shouldn't matter that much "perfecting email design" two weeks into launching your brand is just procrastination blast as many emails as you can that are just "good…

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Ryan @plaintextlover

3 weeks ago

Most brands don’t understand SMS. They treat it like email with shorter copy. But SMS is its own channel. If you keep using it like email, you’re wasting money. Here’s the playbook 🧵

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Ryan @plaintextlover

2 weeks ago

the hidden tip to increasing campaign revenue? resending campaigns to non-openers open rate drops. click rate drops. who cares? unless you’re addicted to vanity metrics. even if you only pull 10–15% of the original campaign revenue, that’s money you didn’t have. and the…

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Ryan @plaintextlover

3 weeks ago

once worked with a brand that wanted to copy another brands email strategy was all they cared about it didn't make any sense because the other brand was at a much larger scale but they didn't listen and went ahead with it anyway this is stupid because you can't see their data…