Roger L. Cauvin @rcauvin
#prodmgmt and consumer science at Viewport. Downtown Austin dweller and advocate for inclusive neighborhoods. blog.cauvin.org Austin, Texas Joined January 2007-
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“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say." David Ogilvy This is why most surveys are flawed.
"The team stated their goal as a UX outcome (Giving parents of young drivers an increased sense of security) instead of the business outcome (Increase retention of policies with teenage drivers)." - @jmspool articles.centercentre.com/why-ux-outcome… #prodmgmt
A good product manager doesn't stop at, "People don't want to buy a quarter-inch drill. They want a quarter inch hole." She determines why they want a quarter inch hole. #prodmgmt
Great products give you permission to do what you otherwise wouldn't think is possible or appropriate. workingtheorys.com/p/premise by Anu and @bharatkilaru #prodmgmt
Let your teams, stakeholders, and executives believe "design thinking" is something magical and new, even if you know it isn't. #prodmgmt #ux leaders.centercentre.com/posts/52689912 via @jmspool
Inconsistent product terminology leads to "ontological debt," making your product hard to understand and use. jarango.com/2024/03/03/how… by @jarango via @CenterCentre #prodmgmt #ux
"Left unchecked, focusing on business outcomes can quickly push the organization into bad habits and dark patterns." Consider focusing on UX outcomes instead. articles.centercentre.com/why-ux-outcome… #UX #prodmgmt
Today, be among the first to check out the new downtown social dining & wine venue, The Guest House! WHAT: DANA Annual Meeting & Urban Core Happy Hour WHEN: Today from 2:30 - 4:30 PM RSVP: …na-annual-meeting-2024.eventbrite.com #social #knowledgeable #influential @KirkPWatson @CMZoQadri
Sunday Funday is tomorrow. What better way to spend it than with your neighbors, District 9 @CMZoQadri, and Mayor @KirkPWatson at The Guest House! Details and RSVP: eventbrite.com/e/dana-2024-an…
Come mingle with your downtown neighbors at DANA's Annual Meeting & Urban Core Happy Hour at 2:30pm on Sun, Feb 25 at the new downtown venue The Guest House! Special guest speakers include Mayor @KirkPWatson and D9 Council Member @zoforaustin. RSVP here: eventbrite.com/e/dana-2024-an…
Focus your marketing on an ideal customer profile (ICP) and leverage what Ries & Trout called the "halo effect". longform.asmartbear.com/icp-ideal-cust… by @asmartbear #prodmgmt
Focusing on "incentives" to get people to use your product is not likely to be a sound strategy. andrewchen.com/worst-users-re… by @andrewchen #prodmgmt
There is nothing wrong with cost-based pricing - as long as the "cost" measures the pain prospects experience NOT using your product. #prodmgmt
A great litmus test for strategy: If you can replace the name at the top of the doc with any other company/product, then it's not a good strategy.
John Cutler @johncutlefish
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"You don't have a prioritization problem, you have a strategy one" The first question you should be asking yourself when it comes to prioritization is: Does this align to our strategy? Without a strategy, prioritization becomes very hard.
@rcauvin Correct. Which is why in the full video (youtu.be/Mv_sbIfD3qU) I mention that it's not a perfect definition but it's a mental model that has helped me. And the two should work together too. You can reinforce a positioning through physical differentiation and visa-versa.
I found 20 locations where we should expand @CapMetroATX's MetroBike service, based on data. modalshift.co/Metrobike-Loca…
Thanks @downtownatx for standing up for micromobility options in Austin! As we try to reach our mode share goals - removing options for non-car travel simply should not be on the cards.
Representing the neighborhood most affected by proposed administrative changes to the current e-scooter and e-bike programs due to be enacted on Monday, April 1st, 2024, DANA is proposing the following 4 items to the Director of Transportation & Public Works: 🧵
Representing the neighborhood most affected by proposed administrative changes to the current e-scooter and e-bike programs due to be enacted on Monday, April 1st, 2024, DANA is proposing the following 4 items to the Director of Transportation & Public Works: 🧵
DANA urges City Council to explore 2 alternatives to the Downtown Density Bonus Program: removing FAR caps entirely & replacing the program with a mechanism that captures the resulting incremental tax revenue & dedicates a % to affordable housing & other community benefits. 🧵
It's that time of year again, we just put together a tech community & schedule of all events and parties for SXSW 🥳 If you're coming to Austin for #SXSW check it out & share it around🤠 Access it here👇 docs.google.com/spreadsheets/d… DM me to get your event/party added to the list!
@rcauvin It's good to push for pro-housing policies! I often say that my ultimate land use goal is to put myself out of a job. My priors are that I'm doubtful there's enough support to put forward that proposal at Council, but I'll look forward to seeing it if so!
Today, be among the first to check out the new downtown social dining & wine venue, The Guest House! WHAT: DANA Annual Meeting & Urban Core Happy Hour WHEN: Today from 2:30 - 4:30 PM RSVP: …na-annual-meeting-2024.eventbrite.com #social #knowledgeable #influential @KirkPWatson @CMZoQadri
Sunday Funday is tomorrow. What better way to spend it than with your neighbors, District 9 @CMZoQadri, and Mayor @KirkPWatson at The Guest House! Details and RSVP: eventbrite.com/e/dana-2024-an…
Come mingle with your downtown neighbors at DANA's Annual Meeting & Urban Core Happy Hour at 2:30pm on Sun, Feb 25 at the new downtown venue The Guest House! Special guest speakers include Mayor @KirkPWatson and D9 Council Member @zoforaustin. RSVP here: eventbrite.com/e/dana-2024-an…
Please don’t ignore all of the women in our field. There are some pretty great ones.
Product managers -- if you want to read the best content, Bookmark this post Just focus on these resources Ignore all else ▪ SVPG @cagan ▪ @reforge ▪ TBM @johncutlefish ▪ Lenny's podcast @lennysan
Connect with the declared and rumored #atxcouncil candidates with our city council candidate contact sheet: atxfriends.org/austin-city-co…
A LOT of window cleaning happening on the Sixth & Guadalupe tower just as renters started moving in. Credit: rayfes
@rcauvin This is always a good calculation to help a prospect make: what the cost of the status quo or doing nothing? Is this improving, flat, or deteriorating? How will other actions you are contemplating affect this?
A great litmus test for strategy: If you can replace the name at the top of the doc with any other company/product, then it's not a good strategy.