Ed Reay @reayed6
"The Facebook Ad Compliance Guy". Founder @RuleBenderAI. Direct Response Marketer rulebender.ai Get every Meta ad approved👉 Joined January 2022-
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It's ok to go to bed hungry (fiercly fighting the urge to eat the gummies I have in the cupboard rn)
This is an unedited ramble I wrote to stick to my daily commitment of writing emails & posts for 30 mins per day. Enjoy: Life has been really good. I just moved into a new apartment. It's got a dope view of the water. I've wanted to live by the beach for my whole life, and I…
Exactly right. It's not widely known, but Meta increases or decreases how strict their compliance is based on their revenue & quarterly earnings
Exactly right. It's not widely known, but Meta increases or decreases how strict their compliance is based on their revenue & quarterly earnings
"If you want to sell a product, don't tell people about the features and benefits. Instead, tell them how their life will change, how others will treat them differently, and how their problem(s) will be a vision of the past." - Ed Reay
"If you want to sell a product, don't tell people about the features and benefits. Instead, tell them how their life will change, how others will treat them differently, and how their problem(s) will be a vision of the past." - Ed Reay
Fun facts about where I was raised: -Mariana's Trench and BBNO$ graduated from my high school -Seth Rogen graduated from my elementary school -Ryan Reynolds worked as a cashier at the grocery store nearby that elementary school before he made it big -The Sedin twins…
What do you do to make sure you follow Facebook's ad policies so you don't get banned?
If your Facebook ad account got banned and you couldn't make any new sales for 30 days... How fast would you dip into your cash reserves? How much would have to come out of your own pocket to pay your team? This sounds like it won't happen to you. But the grim reaper of…
One of my clients launched a new non-Facebook-Friendly offer. They were spending ~$60 to acquire a $230 AOV. The copy was pretty aggressive. And it was scaling well on cold-traffic. Then after a few months, their business manager shut down overnight with no…
I was at my buddy's birthday party last night. There was a bunch of us sitting together in a circle, chugging beers and chatting about conspiracy theories. And I forget how it came up, but we were talking about how there's a new term going around for pedophiles. "Minor…
The most kind, loving thing you could ever do for yourself is to free your mind. It is also likely going to be one of the most painful things you do, too.
Feels good to finally write story-based emails and posts again. Haven't done it since 2020/2021. If you've been in my world for that long, you know how insane some of that was. I think it's time to bring that back.
Some Canadian history for ya. Back in high school, we wouldn't call McDonald's McDonald's. We'd call it McDick's. Why? No idea. But the name stuck. It was fast and easy to say, and kind of funny. And if your copywriting business doesn't pass the "McDick's Test" - you're…
There's a great pride you feel when you write great copy. You look back on your work and KNOW it's going to convert. Even better when it does. Even better when the client comes back to hire you for more projects. Even better when the client refers their friends to you and…
Rejections are no small thing. They add up over time. Lots of advertisers report getting more and more rejections out of nowhere and for no reason. It's usually accompanied by an ad account ban sooner or later. This isn't by accident. It's this nasty "snowball affect" where…
The sirens wail. Handcuffs click around your wrists. The policeman belts. "YOU HAVE THE RIGHT TO REMAIN SILENT…" You knew there would be risks. But not like this. The endless wait for a hearing that keeps getting pushed back. 2 days become 5. Then a week. Then two.…
Biz opp is back baby!! Where’s Tom Vu and Rich Jerk when you need ‘em?
Biz opp is back baby!! Where’s Tom Vu and Rich Jerk when you need ‘em?
Here’s something you probably didn’t know about me. For the last 5 years, I’ve had insane amounts of anxiety. Every single day, I’d spend 2-8 hours per day, in bed, terrified of the world. I’d make up all sorts of worst case scenarios. And would, every day, make up a…
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