Zuck’s at it again.
This time, he’s doing it dirty.
While he’s been with his wife for all these years...
He’s also been seeing his mistress on the side all this time.
She’s hidden in plain sight, for all to see.
So how have we missed it until now?
The answer is gonna…
Sat on the phone with my buddy for 3 hours today going over my new sales letter for my Facebook compliance course.
Few things more fun than diving into some good copy with one of your closest friends.
People who say you should “delegate” everything except what makes you money is crazy.
For example.
Cooking is one of the most nourishing and grounding things you can do.
But some numbnuts are saying it keeps you poor.
Delegate stuff you hate?
Sure.
But don’t optimize your…
Talking to your market will make you more money than almost anything else.
They'll reveal their greatest fears, doubts, suspicions, objections about whatever products you want to sell - and they'll never know you're tracking them.
I rarely "come up" with ad hooks.
Other people make them for me!
The other day I was chatting with a guy who just graduated college and didn't know what he wanted to do.
He said, "I just feel a little overwhelmed right now. There's so many options to choose from after college"…
On cold traffic, I'm seeing SMALLER claims work better.
Gone are the days where you need to make the largest promise possible. Now? It's about how fast they get those results.
"Bad" headlines that are less specific and more believable are crushing the hyper-copywritten ones.…
Procrastinated for weeks on building out a landing page for facebook compliance audits.
Sat down for 30 mins today and got it cranked out.
Things rarely take as long to do once you just sit down and do it.
You know you’re on a hockey stick trajectory of growth.
When you look back and the things that bothered you/ haunted you no longer do.
“I handled that interaction much better than I would’ve in the past”
“I’m really proud of how much happier I’ve been lately”
“Huh. That thing…
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