Rey | Creative Strategist @rewkarv
Creative strategist for $1 Mn+ D2C brands reywrites.lovable.app New Delhi Joined September 2016-
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Following36
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@alexgoughcooper The cta is totally bleh, like wdym “you will thank us” - it sounds so cliche 2016 and AI script at the same time lol.
Anyway, $100K later, I’m still convinced that trust is probably the biggest creative lever in Natural Remedies. And yes, I’m still spending way too much time swiping in Atria. If you’re also building in wellness/herbal/DTC, tell me what’s working for you right now.
I crossed $100K in ad spend for a Natural Remedies brand. Now, $100K isn’t exactly "I cracked Meta" money. But mind you, I am selling herbal remedies in a region with low trust and even lower spending power. (for a brand I took off from ZERO) 3 things that you can steal :
3) Thrash your competitors - People go soft here. Idk why. You have to be very clear about why someone shouldn’t just buy the cheaper alternative with the B2G2 offer all the time. Show the lab reports, quality checks, sourcing. Give people a reason to spend that extra
2) Show the behind-the-scenes - This market is crowded with drop-shipper bros selling random Chinese herbs with AI ads. Short term? good money. Establishing a brand identity? eh Our highest-spend ad was a making-of-the-product video with commentary. People want to see bts
1) Doctor UGC - You need a network of them. Instantly gives you a huge trust advantage over competitors. Negotiating the script with them is a different art in itself.
@axepreneur the CTA idk about that... but the format is def worth swiping.
@HyperSalesman I will never do it for $3 though. Racist junk.
@scalewithanas @ecomuniversity Hey can you let me know why did you call it scam 😭 i was convincing myself to join
@5xecom These dropshippers mofos again
@ecomuniversity Hey, can I talk to someone before enrolling?
It’s official. I am him now. Spent 5 hours swiping competitor’s ads yesterday. Save me Dora.
@ecomnigger esp dropshippers like cmon bro, be honest with your strategists at least, we all know that's chinese dollar store stuff you selling b2g2 offer.
@GeorgeRoseMedia joining in, will let you know!!!
@desirestudies Im starting today after @ihawaxd
@vivekmistry179 So am not getting that dm reply i suppose? Ahaha
@GeorgeRoseMedia @mkwizrd Yeah ikr ofc i value that but as beginner investing a 4 digit sum is simply not possible for me.. infact i talked to smb inside dojo today and all they had to say was it is worth it - so yeah one day.
@GeorgeRoseMedia @mkwizrd Dojo is soooo expensive though 😭
@DavidRunsAds i wanna see the numbers though, idk something feels off.
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