Robin Brandt @rob_b
Montréal, Québec Joined June 2008-
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For almost 10 million people, Shopify is their career
Shopify businesses supported 9.6+ million jobs in the last year Entrepreneurs are an economic force ↓ shopify.com/entrepreneur
In 1992 Peter Ratcliffe received this rejection from Nature. Almost 30 years later he won the Nobel Prize for the same discovery. Don't lose faith in the things you believe in.
"Let’s plan the roadmap for next quarter” is the modern day equivalent of “let’s fax everyone the strategy.” We're going into q4 planning and it makes my brain hurt. Roadmaps existed because software was expensive to build. You needed a bunch of people. Meetings. Someone moving little boxes around Jira for three months from now. It makes no sense and I'm trying to work out what we call the replacement. Maybe just "Continuous Compilation", ideas just compile to working product. I want a list of ideas that we want to continuously compile. That's the roadmap now. The cheapest way to figure out whether something is a good idea is often to just build the fucking thing. Here’s how I work now. I've done this weekly over the last few months and it works. My current napkin math is that I can usually build 6 months of old-school roadmap in a week. Sometimes more. I've also hit a wall sometimes. It happens. When we have an idea, I usually 10x the ambition and then write a prompt, not more than a page long, that basically says: - here’s the ambitious goal - here are a few use cases - here’s roughly how I think we should build it in terms of where it fits into code base, design considerations, etc.. - here’s how we’ll know if it actually works - now go fucking surprise me Agents build all night. Not even with a crazy factory or complex agent or agents. The base models are just too good for that now. In the morning I look at it. Ok, they usually build in a few hours. Usually some of it is great. Some of it is stupid. Some of it exposes that my original idea was wrong. And almost every time it gives me 5 new ideas I couldn’t have planned upfront. So we throw shit out. Who cares? We learned something. Then we change direction and send them off again. It usually takes 3 rounds before the shape appears and we've learned about the gremlins and possibilities. 95% of the time I end up building something with 10x the scope of what somebody had carefully spread across the next quarter in Jira. “What should we put on the roadmap for next quarter?” My brain now translates that to: “Oh, you're stuck in the 1500s”
I can’t stress enough how little an idea matters compared to the agency of the people executing the idea. I have had the privilege of knowing and sometimes even working with some of the most successful people (by various metrics). The difference between mediocre and excellent work and outcomes is predominantly one of agency. In practice this means: they dont wait for things to happen to them they go out and make things happen for them. They don’t wait for someone else to do something, for someone to teach them, for someone to give them the path, etc. They just go out and find a way to do it. I think the single biggest superpower these people have is the realization/belief that the world around them is completely mutable. Most everything that happens is because a person made it happen. I used to tell people to look around the room you’re sitting in. Look at everything. Every noun. It almost all exists because a person willed it into existence. Nothing is stopping you from doing the same. I see people online all the time dismissing someone else’s success because “I had that idea first” or whatever. I mean… yeah? If so then the difference is… you. So a bit of a self own whenever I hear that. Number one tip: act with agency.
Meta just launched a brand new app. Muse. Here's what matters if you're a founder: Shopify merchants are already discoverable. If your products are in Shopify Catalog and shipping to the US? You're in. Muse didn't exist yesterday. Today our merchants can already sell through it. That's the advantage of building on @Shopify in the agentic era.
Introducing Muse, the personal agent that understands your goals and works 24/7 to get things done for you.
Introducing SuperAstra: Edit Super Nintendo games live with GPT-6 One of my favorite ways to test new models has been reverse engineering classic games. This is hard because it's raw machine code. Astra is way better than anything I've seen. Download and examples below 👇
Beware people obsessed with outcomes instead of building outcome machines. Its worse than ever with AI, but these people existed before. Short term results above all else, etc. Don't fall into the trap. Invest in building strong fundamentals, invisible supports, and outcomes flow like water. An outcome machine.
@dhh Agents are extremely good at spitting out nix files.
@dhh Have you tried to let it rewrite a rails app like fizzy? I’ve had Opus do a rewrite of a small rails side project first in go and then in rust a couple weeks ago and that worked like a charm, too.
Everyone's talking about AI-generated HTML. But have you tried giving your sites a zero-config API for saving data, file storage, AI, websockets, etc? We did this at Shopify. Runs on a single VM that costs $200/month, and it's changed the way we work. We call it Quick 👇🧵
Published some notes on @tobi's autoresearch PR that improved the performance benchmark scores of the Liquid template language (which Tobi created for Shopify 20 years ago) by a hefty 53% simonwillison.net/2026/Mar/13/li…
@dhh Omarchy is probably the only thing holding me back from going down the NixOS rabbit hole completely. It works so well!
3M lines written over a week of continuous agent time with GPT-5.2 — amazing glimpse of the future:
We built a browser with GPT-5.2 in Cursor. It ran uninterrupted for one week. It's 3M+ lines of code across thousands of files. The rendering engine is from-scratch in Rust with HTML parsing, CSS cascade, layout, text shaping, paint, and a custom JS VM. It *kind of* works! It
This is excellent. addyosmani.com/blog/21-lesson…
Incredible scenes at the Malaysia Masters! 🤯 Thinaah Muralitharan tossed her racket into the air for a breather, while Pearly Tan dropped to her knees after surviving an unbelievable 211-shot rally in women’s doubles. What a rally. What fitness. What athleticism. Pure endurance, sheer will, and nonstop action till the very last shot. Enjoy this extraordinary 211-shot rally that had to end someday!
@jasonfried Thanks for making the source available. That’s a great gift.
Fizzy is live! Our modern, beautiful spin on kanban for tracking just about anything. Nothing revolutionary, but just right, just nice. And we're launching our freemium SaaS version alongside an O'Saasy-licensed codebase for you to run it yourself too! fizzy.do
Philip Theus (prev. M... @_exterm
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515 Followers 408 Following Dutch dude in Canada | software eng @ Thatch, ex-Shopify Payments | Instant human, just add coffee | Opinions are my own
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Tasha A. @theonetash
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8 Followers 159 Following The Venture Moose has a knack for finding the best Canadian deal flow! join the https://t.co/jZpGNRL2xz
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520K Followers 2K Following Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist.
John Carmack @ID_AA_Carmack
4.2M Followers 297 Following AGI at Keen Technologies, former CTO Oculus VR, Founder Id Software and Armadillo Aerospace
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on Bluesky @alex.wcgw... @alexsnaps
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Shopify Engineering @ShopifyEng
60K Followers 707 Following Making commerce better for everyone. Follow us for technical discussions and updates on how engineers build @Shopify. Explore open roles: https://t.co/NFSvvCJBXt
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