Rob Imrie @robbim
Founder/CEO @AccessFuel - the agentic OS for marketers. 12 yrs in digital transformation; last 3 building AF AI-native for eCommerce, sports & entertainment. linkedin.com/in/robimrie Los Angeles, CA Joined November 2008-
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Does your business have a brain? The customers worth the most rarely look like the customers getting the most attention. Most systems count a transaction. Almost none recognize the persona and the behavior behind it. That's the difference between a dashboard and a brain. Free to try... 2 min to see it on your data.
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Here's the full piece → accessfuel.com/blog/the-ai-sy… This is a first step, not a final word. If you've felt this gap (in a pitch, a product review, a board meeting) I'd like to hear where. What would you add? What would you challenge? Meant to be built on, not just read.
If you've ever been in a room where someone compared a GPT wrapper to an agentic platform and no one had the language to explain why that comparison doesn't work — this is for you. Link below. Thoughts welcome.
Everyone says "AI" like it means one thing. It doesn't. A chatbot isn't an agent. A copilot isn't a platform. A model isn't a system. But the market treats them as interchangeable — and it's costing people real money.
Rob Imrie retweeted
The era of 10 blue links is over. Here’s why SEO is collapsing — and how brands can win with GEO 🧠👇 1/ Google doesn’t want to send you traffic. It wants to answer the question. Only 3–5 brands get named. This is the rise of AI search. And it’s killing SEO.
A huge challenge and timely topic... fortunate to be helping innovative customers (after many years in the making). Interested in a solution to #ios14 privacy? lnkd.in/gqTBm-w lnkd.in/g7uaGV9
Knowing your Audience "supercharges" the effectiveness of campaigns + Maximizes ROI. Q: how well do you truly know your audience (customers & prospective customers)? #datainsights #personalization #personalised #segmentation
Excited to be sharing how Audience Intelligence creates ROI Positive Events (5/10) x.com/AccessFuel/sta…
Into Events? Like ROI? Use your data and unlock audience intelligence. Signup for the webcast! crowdcast.io/e/event-market…
Honored to be discussing "how to get ROI positive events" alongside industry leaders at Event Marketing Summit lnkd.in/gKEuUUm
Rob Imrie retweeted
See how event-driven organizations are turning their data into a monetizable asset. Audience intelligence = more ticket sales accessfuel.com/blog/2017/thre…
See how event-driven organizations are turning their data into a monetizable asset. lnkd.in/gjJmR8i
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