Jason Brown | ScaleWithBrown @scalewithbrown
$3B+ revenue in online ads since 1999 | 20,000+ marketers taught | Inventor of the Billion $ Ads Framework, SERPWoo, and the 2 product advertorial LP scalewithbrown.com 11-figure performance marketer Joined June 2023-
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AOV isn’t just about numbers; it’s about experience. Pair your product with what customers need next. Solve their new problems, and they’ll keep adding to the cart
Everyone will disappoint you, at some time.
The Hook That Changed Everything One of my favorite campaigns started with a single insight. Someone wrote in a review, “This pen makes me feel like an author.” That one sentence became the foundation of the ad: “Unleash your inner author, even if you’ve never written before.”…
Crazy to see fake "gurus" claim they audit ad accounts and that most agencies are trash and amateur hour. But... I use to do work with this fake guru many years ago and I know for a fact they are THE amateur hour trash. SMH Why does it happen? Because this fake guru is…
Ads to run according to your market: Low competition? - - Benefit + Feature High competition? - - Unique Feature + Benefit
Looking to provide a service where I give you paid ads video scripts, DFY, every month. I do all the research, I write all the scripts. You get it in a Google Sheets file every month and all you need to do is have someone film it ( hand it off to a VA or UGC…
Your biggest upsell opportunity? Understanding the problem your product creates. Phones need cases. Laptops need care plans. What does your product make your customer want?
People fear what they will lose more than what they will gain.
Educational hooks unlock new audiences. Start with “How to [achieve goal]” or “3 ways to [solve problem].” Educational hooks work well for top-of-funnel content, introducing your product while building trust and interest.
If you get lucky enough to do online marketing for 25-years, like me.... You'll realize everything old is new again. Nothing ever changed really. So stick with the fundamentals and the basics, and stop chasing shiny.
After cracking $9M in a month finally, that $10M a month is within reach and we ain't in Q4 yet. You can do this too.
Don’t just sell products, sell solutions. Customers don’t buy plane tickets, they buy stress free vacation destinations. Shift your messaging, and watch sales follow
Stringing together Lifetime Deals from places like Appsumo, RocketHub, etc into mini-SaaS products has been a new hobby for me. Many times they end up being tools for just me to speed up things I do, but seriously thinking of dropping another SaaS to the public.
I'm keeping notes... About how many of you celebs, businesses, influencers, and even marketers made sure you listed support for topics in the past about ABC, XYZ, and HIJ... But didn't do anything about the televised death of Charlie Kirk? Yeah, what sad sacks of shit some of…
I don't need sales on social media to survive because I'm not dependent on others like some other fake gurus. So with that said, if you were happy or cheered on the live murder of Charlie Kirk.. you can eat a bag of dicks and GTFO off my following.
Call out your audience directly in your hooks. Mention demographics like age, community, or aspirations. Example: “For women 50+, this is a game-changer.” Clear targeting improves hook rates and ad relevance instantly.
Market sophistication Level 1 -> I'll manage your Google ads Level 2 -> I'll get you a $2 CPA with Google ads Level 3 -> I'll use creative testing to grow your brand Level 4 -> I'll find new winning ads in 4 days or less Level 5 -> Google ads that convert for SaaS brands
ROAS Hack? Going from $50 to $75 AOV raises ROAS from 2x to 3x if CPA stays the same
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