Okan | Ecom Email Marketing @scalingmail

Most brands send 1 welcome email… then vanish. No strategy. No urgency. No weekly content. The ones that win? They keep showing up, not with discounts, but with FAQs, how-tos & stories. That’s how they stay top of mind, and sell more.

Your post-purchase flow isn’t just a thank-you. Show customers how to get the MOST out of your product. -Correct use = better results -Better results = happier customers -Happier customers = repeat sales

High-converting emails always share these traits: -Focus on one message -Easy to scan at a glance -Concise, powerful copy -Eye-catching visuals

Not A/B testing is one of the fastest ways to lose revenue. Your flows run 24/7 and bring in predictable sales, so they’re the first place to test. Key things to test: -Different angles -Long vs. short copy -Plain text vs. design emails -Send times -Number of emails

Don’t hand out a discount the moment someone abandons their cart. Instead, show them how your product solves their problem, highlight what others are saying, and ask what might be holding them back. This way, you’ll recover more carts, without cutting into your margins.

The Welcome Flow is by far the most important flow. Here’s a proven structure that works: Email 1: Warm welcome + discount Email 2: Brand story Email 3: Unique selling points Email 4: Social proof Email 5: Urgency Email 6: Final reminder (plain-text founder email)

Your emails don’t need to be overly complex or flashy. What works best is a clean design paired with copy that truly speaks to your target audience. Because at the end of the day, design alone won’t sell, if your audience doesn’t feel understood, they won’t buy.

Plain text emails in flows can be a real gamechanger. send a founder-style email asking your customer, for example, why they haven’t used their welcome discount yet or what’s holding them back. This kind of message shows you actually care,and it often drives stronger replies.

70% of your effort should go into the hero section. It’s the first thing people see when they open your email. Always include a strong hero image, a clear headline, a short subheadline, and a bold CTA.

Keep it simple: One clear angle, one takeaway. Don’t make people think, if it feels overwhelming, they’ll just close your email. In email marketing, simplicity is what always drives results.

Numbers don’t lie. The only way to know what actually works is to test your email marketing relentlessly: -Subject lines -Send times -Long vs. short copy -Text-based vs. graphic Test it all, and let the data decide.

Giving a discount in your cart abandonment flow can help recover more carts, but it’s not mandatory. Show customers why you and your product are the right choice. Share testimonials, highlight why your product beats competitors, and ask what’s holding them back.

The 10 Best Non-Discount Email Campaign Ideas: 1. One Benefit Highlight 2. How It’s Made 3. Customer Story / Transformation 4. Us vs. Them 5. Myths vs. Facts 6. Testimonials Roundup 7. Behind the Scenes 8. Tips & Tricks 9. Brand Values / Mission 10. Staff Picks

Stay away from complex segmentation if your pop-up conversion rate is below 10%. Your pop-up is one of your biggest levers. So focus on making the offer clear, bold, and easy to understand. And don’t forget to A/B test different time delays, start with 7–15 seconds.

The best content for your emails isn’t always focused on selling. It’s the kind that teaches, shows, proves, helps, or entertains. When you consistently mix this type of content into your emails, you’ll sell more, and build real relationships that keep customers coming back.

Don’t wait too long after someone abandons their cart. They’re just one step away from buying. Send the first reminder within 15–30 minutes and show them why your product is the right choice.

Never leave the hero section without a CTA. Most people don’t scroll when opening an email. That’s why your CTA needs to be right at the top. A strong, visible button in the hero section is one of the biggest levers for boosting conversions.

Sending just 1–2 campaigns per week isn’t enough. To really stay top of mind with your customers and maximize revenue, you should be sending at least 3 well-crafted campaigns every week. Each email needs to deliver value, stay relevant to your audience, and build trust.

You need these segments: → Engaged 30 → Engaged 60 → Engaged 90 → Unengaged 120 → VIP That’s it. Segmentation is simple. Don’t overcomplicate it.

If you want deliverability on point, keep open rates high. ESPs reward relevance, send quality content to engaged segments that truly help your customers. Do this, and your emails won’t just hit the inbox, they’ll be loved.