Tom Brett @tbrett2

Digital PR & Content Director. Creative Strategist. Writer. Spurs fan. Comedy encyclopaedia. All tweets home grown. London, England Joined December 2010

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Fernando Cao @thefernandocz

9 months ago

Squid Game's creator pitched the script to studios for 10 years. They rejected him every time. Then Netflix finally took a chance... And it became their most-watched show EVER in just 28 days. Here's how persistence turned a "no" into a $900M yes:

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Tom Brett @tbrett2

a year ago

Bloody love this. The best and worst of brand collabs | The Drum thedrum.com/opinion/2023/0…

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Gregory Kennedy // Vibe Marketer @I_Am_GKennedy

a year ago

Even if you're not in marketing, you should read this post from the former CMO of Nike. It details Nike's transition from a brand-driven demand creation engine to a data-driven performance DTC model that relied primarily on sales on Nike.com. The results? After…

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Tom Brett @tbrett2

a year ago

Another win for the PR textbook

TfL @TfL

a year ago

Another win for the PR textbook

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Tom Brett @tbrett2

a year ago

Good thread here. So many different answers. Ultimately it depends where the target audience is and the tactics deployed…

Amanda Natividad @amandanat

a year ago

Good thread here. So many different answers. Ultimately it depends where the target audience is and the tactics deployed…

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Tom Brett @tbrett2

a year ago

The copy, the font, the stock image. Who’s made this #advert? Microsoft PowerPoint?

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Rowan Cheung @rowancheung

2 years ago

Notably, the first ever AI TV commercial also featured in Japan... And it looks even more realistic than the above. Things are getting weird!

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Sundar Pichai @sundarpichai

2 years ago

Seeing some qs on what Gemini *is* (beyond the zodiac :). Best way to understand Gemini’s underlying amazing capabilities is to see them in action, take a look ⬇️

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Sam Altman @sama

2 years ago

make a GPT: openai.com/blog/introduci…

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John James @adoseofjohn

2 years ago

Part 2 is fresh off the press. The history of advertising agencies and how it warps marketing thinking without you even realizing it. brandingmag.com/john-james/bra…

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Ewan Miller @EwanJM

2 years ago

Shout to Lauren Hemp here. The drive and vision at that stage of ten game is pure class. If that’s Messi in a World Cup semi final the whole world knows about it. #ENG #Lionesses #FIFAWWC

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Tom Brett @tbrett2

2 years ago

The state of modern #advertising #creative work these days. This was inevitable.

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Jogo Bonito @ufcfooty

2 years ago

Is there anything more satisfying than a perfectly created football advert? Here are some of my favourites 👇

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Paul Frampton-Calero @Paul_Framp

2 years ago

As always, brilliantly provocative POV from @nilsleonard on tension between creativity vs AI and a well timed read ahead of #CannesLions2023 : “it’s not a question of whether advertising is dead, the question is who killed it” thedrum.com/opinion/2023/0…

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Paul Couvert @itsPaulAi

2 years ago

Coca Cola ad Shared by @StabilityAI_JP

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The Upshot podcast @UpshotTowers

2 years ago

Erling Haaland is a seriously weird bloke. He gorges on chicken livers, raps about world peace, and wakes up to the Champions League anthem. Every day. As the Robo-Viking smashes every record under the sun, welcome to the weird world of Erling Haaland...