Think about how you build your business. Where do your best customers come from? I’m in the live events space, and for me and for Talon Audio Visual, my best clients come from word-of-mouth referrals. #AVTweeps #eventProfs #freelanceChat - Thread 1/
Maybe your business does a lot of sales from Google AdWords, or maybe you put up billboards along the freeway, but in my experience, word of mouth has been the biggest source of qualified, ready-to-buy clients. 2/
@tkerbavaz Honestly, I could talk to you about this for hours. In my experience, the reason that referrals are so powerful is because the client is pre-vented to be a persona match for your business. In short, you’ve skipped a bunch of biz dev steps to jump right into the final steps.