Most small agencies are paper tigers
Hot air wrapped in a Framer landing page template
Congrats. You’re just another agency bro
Forever mediocre because you think results alone will make people care
Here’s how I would scale back to $10M annual revenue if I had to:
1) Hunt…
You need to convert buyers into captives
Be irreplaceable or be forgotten
Your product should burrow into their lives. Become a limb they can’t sever. Shape them without them noticing
Loyalty is dependence wrapped in fear and need
Make leaving you feel like self sabotage.…
You become what you measure
Metrics aren’t just numbers. They shape your behavior. They allow you to program outcomes
You need to manipulate the Observer Effect
Say you want $1M annual profit
Stare at your bank account daily. Break down every variable feeding it
Churn. Calls…
Met a guy who sold his company for $57M. My agency 10x'd in a year after our first conversation
Solo founder. Bootstrapped services firm. $0 raised. Cashed out to a Fortune 500. Disappeared into the world
Here's 5 lessons I learned from him:
1) Always Take Something Off The…
Most sales tactics don’t work on high level executives and top performers
Brutal honesty is all that matters
These people get their egos stroked 24/7. Try to flatter them and their eyes glaze over
They don’t need more validation
They need to be disciplined
Pull no punches.…
Solopreneurs collect toys and call it “scaling.” Buying a Notion template isn’t going to make you rich
Thinking this way traps you in $100k/mo prison
Your business is not a stack of apps. It's not a Google Sheet
It’s a central nervous system
Open Airtable. Store your…
Rivalry hits the brain harder than modafinil. Ignites primal circuits
Your blind spots become clearer when you’re in the crosshairs. Stay up all night fortifying the moat. Map every flaw. Strike every weak point. Bloodsport
Growth is extracted from the souls of worthy opponents
Only losers cling to lost causes. Sinking deeper into the grave of a rotting life chapter
Hope chains you to corpses. Dead end relationships. Jobs. Companies. Each minute they get heavier
Exiting is a sledgehammer. Swing it. Drop the carcasses or be buried with them
Excited people always break first. High on wins but manic under pressure. Addicted to feelings. Unstable & unreliable
Indifferent people lap them every time. Numbness is the mental apex. Cusp of victory or P&L swinging millions. Heart rate stays flat.
Emotional blackout
Silence is a dagger. Necessary in high stakes games
Sit on information for years. Watch patterns. Reverse engineer incentives
Wait until your signature decides the war. Endgame. Make your demands. Hold the deal hostage. Watch everyone fold on “non-negotiables”
Mastery demands extrusion. Forcing every fiber of your existence through the machine. Your preconceived attachments get ground into dust. People. Possessions. Beliefs
Some of them never come back
Traces of your old self hanging by a thread. Phoenix without a shadow
Only cowards avoid fast growth. Problems come in every size
Choose between a flat tire or a jet engine blowing out at 37,000 ft
Altitude enforces precision. Survive and you breathe where others suffocate. Fail and you study the wreckage
Obsession destroys all quick win opportunities. Makes you a maniac
You’ll turn down “sure things.” Won’t even blink an eye. Sadistic levels of mission alignment
Success is no longer money or milestones. It’s scar tissue. Love of the game
Time is breaking inside your skull. Numbness turns weeks to minutes. Gnawing repetition. Your soul aches for scorched earth. To destroy the clock
Only way to bend time without nuclear collapse is system shock
Heavy moves with facemelting upside. The ones you're scared of
Civilization is plunging into the knife. This isn’t new if you’ve been paying attention and understand the psyops
You need to escape the reaches of the machine and society’s dregs. Secure resources. Move fast. Non-negotiable
Nobody is coming to save you
One of the worst mistakes I made was ignoring “hire slow fire fast”
Hired a talented PM. Ghosting and lying 6mo in. Fired him midway through a high stakes project. Almost catastrophic. Ended up being a net positive
The longer you wait the worse the damage. Applies to everything
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