Anika Agarwal @tweetanika
President - Consumer Business at MMTC-PAMP maxbupa.com New Delhi, India Joined December 2010-
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Delighted to be recognised as part of the Impact Digital Power 100 list for 2020. A big thank you to @e4mtweets for this recognition and to my team members for their immense support! bit.ly/2NfSnb6
Every year, nearly 100 mn people sink into poverty due to lack of a health cover & Covid has further encouraged this trend. It's time for a digital-driven Value Based Healthcare system which can take us closer to our vision of Universal Health Coverage. bit.ly/2Lubugy
#e4mWebinar Time to witness the Industry Experts on 16th October, Friday at 4:00 p.m. & learn about "'Maximising data ROI: Aligning data and Business strategy to drive growth and profitability". Register here: -lnkd.in/eVJtBMp #Martech #technology #marketing @grofers
At @MaxBupa, we are creating more awareness around the benefits of #HealthInsurance through associations like #IPL as an extension of our campaign #AbNahinKhareedogeToKab. Shared our approach for the new normal with @businessline on their #podcast thehindubusinessline.com/multimedia/aud…
Changing course isn't always the right strategy in a crisis — sometimes it's better to just slow down, trim around the edges, watch the data, and test for weakness. s.hbr.org/32RfI8t
Not everything on Google Maps is what it seems
Addressing the various customer personas has become crucial today and it’s important for marketers to map the psyche of the consumers in order to serve them well. Had an insightful session at the @ETBrandEquity panel discussion on reinventing customer experience in BFSI.
Air pollution exposure linked to higher COVID-19 cases and deaths – new study bit.ly/3hjONq6 #COVID19 #health
Reopening schools too early could spread COVID-19 even faster – especially in the developing world bit.ly/31BZcqV
How reading and writing can help us live longer, healthier lives buff.ly/32KASCh
AI is on the rise: more firms are getting up to speed, familiarizing themselves with cutting-edge tools and testing new capabilities on.forbes.com/6014Gj9x2 Sponsored by @roostify
Leaders can’t rely on organizational mission statements to inspire employees. They have to help their people find inner purpose. s.hbr.org/30N5zIJ
#MarTech is gaining prominence but there's no ubiquitous martech toolkit that can solve all #marketing challenges. It needs to align with the business & its objectives. Had an insightful discussion with @manuscrypts, @sonnalii & @ramankalra1 at the @ETBrandEquity Virtual Summit.
ET Brand Equity's #RoadToMartech @tweetanika @MaxBupa Brands should decide what are the things that they want a chatbot to do versus the more sensitive and important things that a human can do better Join: bit.ly/MarketingAutom…
ET Brand Equity's #RoadToMartech Anika Agarwal, Director & Head Mktg, Digital & Direct Sales, Max Bupa: Some of the fundamental haven't changed, people are still flocking to brands they can trust @tweetanika @MaxBupa
During the pandemic, we started seeing greater realization amongst people regarding medical expenses. At @MaxBupa, we achieved 40% growth in the last qtr. owing to our efforts to educate them through campaigns such as the recent ads featuring @bomanirani.
Warrior. Protector. #SabKiSister This Rakshabandhan, we’d like to acknowledge the efforts of Ms. Smita, a professional nurse (@Paras_Hospitals), for her unconditional support & service to the nation during COVID-19 pandemic. #HappyRakshaBandhan Read more: bit.ly/39QodCo
The @MaxBupa #Covid19 survey has revealed some interesting facts about the changing priorities of Indians. While Covid has altered the dynamics of life, we hope that greater awareness around #healthinsurance will enable healthier, more successful lives. bit.ly/2EvtsvR
During lockdown, the no. of domestic abuse cases increased sharply & not everyone who stayed home managed to stay safe! To end this, it'll take a collective effort. From the way kids are brought up, to gender stereotypes - it all needs to change! bit.ly/3044I6g
The @MaxBupa #Covid19 survey shows that people across zones now realize the importance of #healthinsurance due to uncertainties around Covid & heavy medical costs. More people are now keen to buy comprehensive health covers as protection against Covid! bit.ly/30cTxXK
Debeshi Gooptu দে.. @DebeshiGooptu
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150 Followers 3K Following “When we are no longer able to change a situation, we are challenged to change ourselves.”Ahsanali Saifi press @press_saifi
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122 Followers 374 Following Research Analyst @ET Prime. Foodie, Music, sportsWe’re proud to be recognised as the ‘Insurance Company Of The Year’ at the '5th Indian Insurance Summit & Awards, 2020.' It was truly the hard work, dedication, and commitment of our team, and the trust of our customers that made this possible. Cheers to a great win!
ETBrandEquity.com partnered up with @WebEngage to host a panel discussion titled 'Martech Dialogues' to discuss on how companies are best adapting to marketing technology & analytics to provide users with an enhanced experience. @tweetanika #CX …ndequity.economictimes.indiatimes.com/news/marketing…
An online Editorial coverage in @ETBrandEquity today for Session 3 of “Brand Equity Martech Dialogue”, a discussion on 'Marketing Technology & Analytics', aired on Fri 16 Oct@3PM lnkd.in/eZr34HC @tweetanika @gautxm @avlesh @apoorvsood @deejaypj @WebEngage @EconomicTimes
We built use cases for customer acquisition, customer experience & efficiency." Anika Agarwal, Chief Marketing Officer, Max Bupa Health Insurance- @MaxBupa @tweetanika #e4mWebinar
"Let the legacy systems data be but we will have our own data lake. With Martech solutions like WebEngage it's easy to integrate the data and get the insights which helps in engaging with these users" says @tweetanika, MO and Director-Digital Business, @MaxBupa
Have you registered for the upcoming session of Martech Dialogue? Don’t miss to learn from the experts on how to build delightful digital customer experiences✨ Join us on 16th Oct at 3 PM! …ndequity.economictimes.indiatimes.com/webinars/learn… #MartechIndia #CX #PanelDiscussion #DigitalTransformation
This sounds even more exciting when you see #Insurance leaders on a panel with disrupters talking #technology , #data & #analytics. More power to @tweetanika #AnkitUtreja and others.
It's rare for my co-founder to make public appearances like these. Join this session to hear nuggets of wisdom from the man on all things marketing tech and data analytics. Register here - …ndequity.economictimes.indiatimes.com/webinars/learn…
#e4mWebinar #Martech Join the Industry Experts on 16th October, Friday at 4:00 p.m. & learn about "'Maximising data ROI: Aligning data and Business strategy to drive growth and profitability". Register here: -lnkd.in/eVJtBMp #MartechIndia #technology #marketing @grofers
#e4mWebinar Time to witness the Industry Experts on 16th October, Friday at 4:00 p.m. & learn about "'Maximising data ROI: Aligning data and Business strategy to drive growth and profitability". Register here: -lnkd.in/eVJtBMp #Martech #technology #marketing @grofers
✨don't underestimate how much a small kindness might mean in the midst of this crazy year✨
BrandWagon Conclave 2020: How AI and ML are helping brands optimise marketing @UjjyainiM @LloydMathias @TheBobbleGuy @tweetanika @MaxBupa #FEBWC inexp.in/Lsr5mB
Had a great discussion moderating a panel on the “Use of AI & ML to optimise Marketing Strategy” for the @FinancialXpress Brand Wagon Conclave & Awards with Anika Agarwal CMO, Max Bupa; Ujjyaini Mitra, Head of Data Sciences, Zee5 & Ankit Prasad, Founder-CEO Bobble AI. #FEBWC
How to manage money in #Covid_19 times? If you missed season 2 of @moneycontrolcom personal finance classroom for the MILLENNIAL that @rakshabihani and I did around two months ago, then here's recap. Everything money-wise a millennial should know, we got you covered.
Claim settlement ratio is number of policies settled (paid out), but the real data is in the 'total value' of claim settled. Insurers may settle many small claims and reject larger claims, yet the claim settlement ratio may look good.
Claim settlement ratio is a key metric to check before buying your insurance policy. But @themahavir argues that it may not be the best or the only way to pick an insurance policy. moneycontrol.com/news/business/…
The COVID-19 pandemic has had a serious effect on our lives and livelihoods. As your company overcomes the challenges brought by the pandemic, safeguarding the financial future of your employees and their families is the need of the hour.
Facebook checks into IPL fever, extends 'more together' campaign campaignindia.in/video/facebook…
The future of business innovation is not based on coding alone on.forbes.com/6013GaJ6H Sponsored by @googlecloud
"The way to a more productive, more inspired, more joyful life is getting enough sleep." Watch Arianna Huffington's (@ariannahuff) full TED Talk here: t.ted.com/BK8okNE