Upstack Data @upstackdata

The #1 data toolkit for first-party marketing. Identify, enrich, activate and analyze first party behavioral data. Better tracking and attribution lives here. upstackdata.com Miami, FL Joined January 2023

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Michael @ Upstack Data @michael_upstack

5 months ago

This might rattle some feathers but here’s what actually happens to your customers with the current data tools you’re using for your DTC brand: Let’s use the story of Bob. Bob visits your site from a Meta ad on Thursday. He browses around, opts into your email popup, doesn’t…

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Michael @ Upstack Data @michael_upstack

5 months ago

I’m probably going to get a lot of hate for this…But most tracking tools are just running on borrowed technology. They wrap someone else’s logic and call it theirs. We didn’t.We built everything from the ground up, purpose-built identity resolution from scratch. It took 2…

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Michael @ Upstack Data @michael_upstack

5 months ago

A $10M brand was making $115K/month from their Klaviyo flows. Our platform added $92K/month to that without touching or changing ANYTHING. No copy tweaks. No design changes. No new flow. But how? Identity resolution done right. Here's what I mean… Most DTC brands think that…

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Upstack Data @upstackdata

6 months ago

best way to squeeze more out of what you're already doing is using Upstack Data to grease the wheels. literally everything in your marketing works better

James Lee @jameshyujinlee

7 months ago

best way to squeeze more out of what you're already doing is using Upstack Data to grease the wheels. literally everything in your marketing works better

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Kyle Bigley 🥂 @kylebigley

10 months ago

@cjfeth - kaching bundles - TxtCart - upstack data - chargeflow - commslayer - pushowl

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Trayan Hristov | Email & Retention Marketing @THristov_

11 months ago

One of the biggest unlocks this year has been trusting @michael_upstack and using @upstackified. There are Elevar, Black Crow, Little data, Triple whale and a bunch of others CAPI providers but so far we've added it to close to 20 accounts (Michael if it's more let me know).…

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Michael @ Upstack Data @michael_upstack

2 years ago

I see marketers consistently downplaying a pixel as "just a tracking cookie." The reality is if you are sending partial and incomplete data to Meta, your campaigns are going to perform a lot worse than they should. Ditching the Meta & Instagram Sales channel pixel integration…

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Michael @ Upstack Data @michael_upstack

2 years ago

Huge drops next week for @UpStackified - device fingerprinting w/ Hybrid tracking for a cookieless future - NC/RC purchase events - Active pixel monitoring and health checks And a lot more. If you are spending more than $10k/mo on Meta sick of complicated and error prone Google…

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Michael @ Upstack Data @michael_upstack

2 years ago

Right now we are averaging 99.9% accuracy when comparing Shopify stats with GA4. If you are struggling with inaccurate GA4.....drop me a DM

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Michael @ Upstack Data @michael_upstack

2 years ago

We have released an update to our tracking pixel to comply with Shopify's App Store Requirements. This update contains several critical bug fixes and improvements to @UpStackified event tracking. Instructions can be found here: docs.upstackified.com/en/articles/84… Release Notes: Adds…

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Upstack Data @upstackdata

2 years ago

Top Google Ads Traps: 🚫 Neglecting Conversion Rate Optimization on landing pages 🚫 Unremarkable offers 🚫 Lack of social proof 🚫 Overly broad targeting 🚫 No negative keywords 🚫 Middling ad copy 🚫 Lack of conversion tracking If you have any of those, fix them ASAP.

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Michael @ Upstack Data @michael_upstack

2 years ago

Entrepreneurship has the side effect of forcing you to grow as a person. Have patience with yourself during this process.

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Michael @ Upstack Data @michael_upstack

2 years ago

Just keep building until I find product market fit.

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Upstack Data @upstackdata

2 years ago

@upstackified is now tracking over 150,000 orders and $7M+ in attributed revenue. More to come

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Upstack Data @upstackdata

2 years ago

If you are struggling with in-platform attribution, you need to check out UpStackified. Don't take our word for it. You can check what people are saying.

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Danavir Sarria | DTC Marketing Newsletter @danavirsarria

2 years ago

[ATTRIBUTION UPDATE] Last week, my FB ads manager went haywire. It started counting everything as a "purchase" + would randomly allocate those "purchases" to random ads. @themichaelalt reached out with his UpStackified app. 24 hours later, my attribution issue was fixed! 👇

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Danavir Sarria | DTC Marketing Newsletter @danavirsarria

2 years ago

Best of all, UpStackified is 100% free. AND Michael himself got on Zoom with me TWICE to help set it up + answer all of my questions/concerns. He didn't pay me to say this... I'm just really happy with the outcome. Can't wait to see how the results hold as I scale.