There is a sea of sameness problem in content marketing. We research who is in the top 10, and try to beat them. What if you thought everyone in the top 10 was wrong? I tested breaking out of doing the same content as everyone else, and learned a ton! seerinteractive.com/insights/the-s…
@wilreynolds If everyone keeps using the same keyword research tools then the same content optimization tools — we get a bunch of the same content. Smart brands will recognize the value of brand and look for ways to stand out. Great playbook Wil // Thjs is gold.
@wilreynolds I love that, but this is fundamentally a great case study of why Google fails these days. When experts make content that people like better, they rank it lower while still hammering the fact that it's what you should do.
@wilreynolds Don't even need to read this to agree. Thanks for always showing the way.
@wilreynolds Good points! 👍 More useful content usually always wins over vanilla content. Add an engaging title, and it'll win faster. Prediction: within a few weeks, you'll see competitors do a "100+ questions...". Still good remembering breaking the mold often set you apart. 💡
@wilreynolds Love it. Just shared it internally in a slack group.