Yuhgo @yuhgo
Head of Design Strategy, Fidelity Investments. Formerly @_Continuum & @philipshealth. Focus on #finserv #healthcare, #servicedesign, #innovation fidelity.com Cambridge, MA Joined May 2009-
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Why do most teams that understand their customers still fail at creating winning products? They fail to translate that understanding into the right product. Why? Chiefly, because they make a long series of average choices. They choose between 2 or 3 obvious options but remain…
NYT's @sarahkliff & colleagues with a holy shit investigation + data viz of hosp prices. Way to use the new transparency laws, y'all. Am reminded of the question at the heart of my boss @RosenthalHealth's book: Why do we put up with this? nytimes.com/interactive/20…
Imagine you're using a product and something bothers you about it. Maybe it takes 5 clicks to do anything. Maybe it works but is kinda ugly and clunky. "I bet I could make a new app that's 15% better," you think. "Instant business success!" This is a fallacy. Thread 👇
Why didn't Haven work? That's the topic of the latest Second Opinion, where I interviewed the foremost expert in my network on employer health. We covered: What happened, what went wrong & whether Amazon will still be a key player in health. ovsecondopinion.substack.com/p/why-didnt-ha…
My top ten tweets of the year. 👇👇👇
Remember that anti-smoking PSA with someone smoking through their trach? Pretty effective. Maybe it's time to use similar comm tactics for #COVID19 @RosenthalHealth It’s Time to Scare People About Covid nyti.ms/39NIeeV
"A lot of organizations talk about human-centered practices, but few actually invest in them. In business terms, they are expensive. Human-centered design requires time, resources, and a great deal of intellectual and emotional labor." buff.ly/3jJTyug
“So how many Americans actually have choices, and what type of freedom do choices provide?" The Fine Line Between Choice and Confusion in Health Care nyti.ms/2EqAOka
My latest @Forbes post is a personal reflection on lessons learned so far trying to create change in healthcare. What are the unexpected lessons that you’ve learned? forbes.com/sites/sachinja…
"Shift from generative research to evaluative research to test whether your map reflects reality." - @ttorres bit.ly/2YTzmA8
Amazing visualization of why social distancing works, but 6 feet may not be enough. And how masks do wonders to reduce the spread of disease. This 3-D Simulation Shows Why Social Distancing Is So Important nyti.ms/2RB6ozx
One of the dangers of incremental versus #exponential change is that people get impatient for early results. #digitaheath #innovation
When was the last time you thought about something that was well-designed? On @THCBstaff, Tina Park from @diagramoffice shares why #healthcare needs good designers & how they can revolutionize healthcare delivery. #ebcd #DesignThinking #HealthInnovation thehealthcareblog.com/blog/2020/01/2…
A trick for getting the feedback u want on an idea is fidelity: If you show low fidelity sketches: you'll get high level feedback. If you show high fidelity, polished work: you'll get detailed level feedback. Even B&W vs. color matters. This happens no matter what you say.
Such a privilege to attend a talk with @johnmaeda at @fidelitylabs today. Inspiring perspectives about the intersection of computers and design!
The companies that are raising the bar with innovation have leaders who take the long view. They're confident in their innovation strategy and have the resources they need to support it. s.hbr.org/2P9buB5
On the 20th anniversary of the landmark report To Err is Human: Building a Safer Health System, Modern Healthcare finds the U.S. healthcare system is still a dangerous place for patients. A big reason is healthcare CEOs have not made safety a top priority. modernhealthcare.com/safety-quality…
This morning, @Walmart opened its first Walmart Health center—which aims to bring key primary medical, dental, and behavioral health services all under one roof: bit.ly/2ZZPC3e
In healthcare, we develop workarounds as a solution to a design failure. What are some workarounds you've seen?
Useful, real-world examples of #workarounds here. #DesignThinking The American Medical System Is One Giant Workaround nyti.ms/2HQCCSu

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