Anne DeAcetis, Creative Accelerant @ADCreativeCopy
Busy working on thought leadership and marketing comms for a changing world. Based in Boston. Frequently in NYC. Drinking all the coffee. adcreativecopy.com New York Joined October 2020-
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Hey all, I'm rarely on this platform anymore but would love to stay in touch. Connect with me on LinkedIn! And have a fantastic 2025.🍾
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It’s fascinating to talk about AI at higher levels (emerging business analytics alone are mind-blowing). But for those of us who work in the brand trenches, conversations about AI quickly lose all conceptual remove. desantisbreindel.com/insights/gener…
Anne DeAcetis, Creative Accelerant retweeted
Psychology in marketing by Pierre Herubel.
Anne DeAcetis, Creative Accelerant retweeted
Love, love, love this !! @JenniferMcClure - #HR take note !! #SHRM23
Aw haha -- it's going to be OK!
Aw haha -- it's going to be OK!
It hurts.
Instructive to anyone curious.
Anne DeAcetis, Creative Accelerant retweeted
When you're triggered over the dirty dishes in the sink, it's not really about the dishes. It's about:
Anne DeAcetis, Creative Accelerant retweeted
With AI content running rampant, anyone running a content strategy needs to ask themselves an important question: Do I need more content or should I improve my current content? Most of the sites I audit have a very clear answer: Improve your existing content. Make a…
Anne DeAcetis, Creative Accelerant retweeted
Here's one of my best freelance writing tips: ALWAYS sleep between writing a draft and sending it to the client. It's easy to miss spelling mistakes & things that don't make sense when you're *in* it. Take a break & come back to proof it again with fresh eyes 👀
Anne DeAcetis, Creative Accelerant retweeted
Your company blog doesn't have to *only* be a repository for how-to instructions. It can also be a place where you build ethos and authority by synthesizing data and connecting dots for readers. These two approaches can co-exist, but they are not the same.
Anne DeAcetis, Creative Accelerant retweeted
When it comes to email in Ecommerce, a wise marketer once said: “Just Send It!” I actually think it was a snowboarder talking about a cliff, but this may apply to email in Ecommerce….let’s look.
Anne DeAcetis, Creative Accelerant retweeted
I've been freelancing for... coming up on a decade But if I had to start all over again, I'd do the same FOUR things:
Anne DeAcetis, Creative Accelerant retweeted
It can often feel like there's tons of competition as a freelancer, but after speaking with various brands over the years, it turns out it's really difficult to find a good freelancer. Moral of the story: Be a good freelancer. Hit deadlines. Do good work. Communicate well.
Anne DeAcetis, Creative Accelerant retweeted
Freelance Friends: Here are 3 client green flags to be cognizant of the next time you're looking for new clients: ▫️ Understanding the value of the project & already having budget ▫️ Showing excitement for the project ▫️ Having the resources you need to do your best work
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