Amber Benson @AdTechAmber
I'm the VP of Marketing at Simpli.fi. We use unstructured data to simplify programmatic marketing. It's really that simple. Joined September 2013-
Tweets326
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Followers194
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Following312
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Likes21
Life is too short to maintain multiple Twitter accounts. Follow me over @AmberBenson or @simpli_fi if you don't want to miss the magic.
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Amber Benson retweeted
Disruption is the art of identifying which parts of the past are no longer relevant to the future, and exploiting that delta at all costs.
Amber Benson retweeted
.@iab: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles by @gsterling mklnd.com/1mZwyHu
Amber Benson retweeted
Welcome to ad tech's hottest new sales pitch: 'We're fraud-free!' bit.ly/1kaeXd5
Amber Benson retweeted
If my daughter ever asks me what dial-up was like, I'll tell her: "It was like Gogo, but in your house."
Amber Benson retweeted
Music City is calling - are you attending the Digiday Brand Summit? trib.al/WqhpjoP
Amber Benson retweeted
RT @marketingland: Introducing MarTech: The Marketing Tech Conference #SEO feeds.marketingland.com/~r/mktingland/…
Amber Benson retweeted
"Short-term planning and maintaining the status quo, to put it simply, stifle innovation" - astronaut Buzz Aldrin fastcompany.com/3028559/buzz-a…
Amber Benson retweeted
Tesco trials iBeacons for helping customers with shopping lists rather than pushing offers bit.ly/Pho1kT via @marketinguk
Amber Benson retweeted
Rubicon Project IPOs Today (NYSE: RUBI) As Another Ad Tech Player Goes Public, exchangewire.com/blog/2014/04/0…
“@ClickZ: When Real-Time Advertising Isn't Real Time bit.ly/1jzJj8I” // It is with direct, unstructured data! @simpli_fi
Amber Benson retweeted
In case you missed it—the MRC lifted its advisory against transacting on viewable impressions today bit.ly/1mF8SrD #measurementnow
Amber Benson retweeted
John Montgomery GroupM @anamedia We're not explaining to consumers the value exchange of data sharing for free content
Amber Benson retweeted
GroupM's John Montgomery @taxidodger: The core of programmatic media buying is people - not technology. @ANAmarketers #ANAMedia #skills
Amber Benson retweeted
#Programmatic Trends: #Retail Down, #Travel Up In Q1, says @IgnitionOne report: bit.ly/1kjF2ou
“@bizo: Coming This Fall: 'The Big Data-Driven Business' bit.ly/1i1H0Iz” // Nice!
“@adage: Turner merges TV and digital ad sales under Donna Speciale bit.ly/1ixYGgK” // won't be the last...
Great insight-driven work from Weiden + Kennedy for Facebook. bit.ly/1k5Jw1N ”
Amber Benson retweeted
Someone just told us 2015 is going to be The Year of Programmatic Direct. We readily agreed. WTF did we agree to? trib.al/Z7uLHz8
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