Ash Rust @AshRust

First check investor: 🇺🇸 🇬🇧 🇪🇺. Past: Oxford, YC. https://t.co/38vKypSnho linktr.ee/ashrust San Francisco Joined March 2007

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Ash Rust @AshRust

3 hours ago

Most of the idea stage founders I meet are looking for some help or guidance. That’s why we created the @sterlingroadvc Grant, to give you the first resources and advice you need to get started. We back 25 @UniofOxford , @Cambridge_Uni , and @imperialcollege teams a year with…

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Ash Rust @AshRust

6 hours ago

Storytelling is important in both sales and fundraising. Framing your product with real world use cases and customer testimonials will always work better than a list of features.

Sterling Road @sterlingroadvc

6 hours ago

Storytelling is important in both sales and fundraising. Framing your product with real world use cases and customer testimonials will always work better than a list of features.

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Ash Rust @AshRust

6 hours ago

Storytelling is important in both sales and fundraising. Framing your product with real world use cases and customer testimonials will always work better than a list of features.

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Ash Rust @AshRust

3 days ago

I’ve been using Gemini and ChatGPT in parallel over the last 2 weeks. Here’s my thoughts: 1. ChatGPT is still my favorite. I don’t like always having to wait for “Thinking” mode to do its work but it does seem to have the best answers. 2. Gemini is fast. Gemini is always…

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Ash Rust @AshRust

4 days ago

Features don’t sell. Stories do. Even if you don’t have incredible growth, telling an incredible story works really well in fundraising.

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Ash Rust @AshRust

4 days ago

The New VC Expectations There's been lots of talk this week about VC expectations. People are reacting to the claim that 3x annual growth is no longer enough, instead 5-15x is the new expectation. 1. This is not news. Massive growth expectations have been the norm for at least…

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Ash Rust @AshRust

5 days ago

Great salespeople usually require quite a bit of patience as a founder. If a salesperson is closing sales and performing better than anyone else on the team, then you’re probably going to have to give them some latitude. 🎧Listen to the full episode anywhere you listen to…

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Ash Rust @AshRust

5 days ago

Marketing your product is essential but a lot of founders prefer to focus on building. Here’s our approach:

Sterling Road @sterlingroadvc

5 days ago

Marketing your product is essential but a lot of founders prefer to focus on building. Here’s our approach:

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Ash Rust @AshRust

6 days ago

Outside the UK, lots of Brits try to claim "Northern" heritage. As I'm from the actual north, I *might* be one of the people who calls it out. So if you're looking for an authentic investor, from the real north (not Winterfell), please let me know. Image by: @Bandrew

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Ash Rust @AshRust

6 days ago

Most founders I meet outside of SF are the most ambitious person amongst their friends. That is far from ideal and coming to SF will definitely solve the problem.

Sterling Road @sterlingroadvc

6 days ago

Most founders I meet outside of SF are the most ambitious person amongst their friends. That is far from ideal and coming to SF will definitely solve the problem.

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Ash Rust @AshRust

a week ago

Very happy to see @semprehealth included on @TIME’s first list of the World’s Top HealthTech Companies. They’re doing some incredible work to make prescriptions affordable.

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Ash Rust @AshRust

a week ago

Don’t rely on a verbal “yes”, it’s not done until the money is wired.

Sterling Road @sterlingroadvc

a week ago

Don’t rely on a verbal “yes”, it’s not done until the money is wired.

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Ash Rust @AshRust

a week ago

Glasses Are the Next Phone In 2007 Steve Jobs announced the iPhone and the World began to change. Now, there are over 7 billion smartphones in use with most of us staring at them for hours everyday. However, the search for the next ubiquitous device continues: tablets,…

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Ash Rust @AshRust

2 weeks ago

“Seed” is a broad term, covering a few different stages of a startup. Here’s how we break it down:

Sterling Road @sterlingroadvc

2 weeks ago

“Seed” is a broad term, covering a few different stages of a startup. Here’s how we break it down:

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Ash Rust @AshRust

2 weeks ago

Don’t Be a Zombie on Demo Day You’re not impressing anyone if you burn out before important events, like Demo Day. 1. Zombie Consequences. Any progress you've made as a company will be severely diminished if you show up super tired. 2. No Excuses. Of course showing up with a…

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Ash Rust @AshRust

2 weeks ago

One of the best things I get to do at @sterlingroadvc is support new founders through our grant program. Each year, 25 teams from @UniofOxford, @Cambridge_Uni, and @imperialcollege get: • £1,000 cash to kick off their ideas • $10,000 in server credits • Up to $1,000 to cover…

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Ash Rust @AshRust

2 weeks ago

Great branding isn’t always a startup priority but a great brand builds trust and can help your conversion ⬇️

Sterling Road @sterlingroadvc

2 weeks ago

Great branding isn’t always a startup priority but a great brand builds trust and can help your conversion ⬇️

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Ash Rust @AshRust

2 weeks ago

You may find that some of your best salespeople will disrespect or disobey the sales process. It’s very common and relatively minor, as long as they keep producing results. Save your energy for the bigger problems.