B2B International @B2B_Insight
The world’s most experienced B2B market research company. Part of @dentsuintl and the world's largest B2B agency network, @Merkle B2B. b2binternational.com Americas I EMEA I Asia Pacific Joined March 2011-
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Explore the key benefits of using buyer personas in B2B marketing, the most important questions to ask when researching B2B personas, and 7 best practices for developing and embedding personas in B2B organizations. Read the article 👉 b2bint.nl/b2bbuyerperson…
Happy Chinese New Year to all of our colleagues, clients and followers who are celebrating today! #chinesenewyear #yearofthedragon
Marketers often neglect the middle of the funnel as it sits between brand-building & sales-led activities. Yet without a healthy middle funnel, prospective buyers may not feel connected to the brand. Here's how we evaluate mid-to-end funnel performance 👉b2bint.nl/midfunnelmeasu…
For many B2B organizations, brand awareness is the most important metric used to measure their top-of-funnel performance. We also put a lot of stock into brand awareness; however, we find that certain awareness metrics are more insightful than others👉 b2bint.nl/brandawareness…
🎙 New podcast episode! 🎙 @HerminiaIbarra, Professor of Organizational Behavior at @LondonBSchool and a world-renowned authority on leadership and career development, discusses how to successfully reinvent your career. Listen here 👉 b2bint.nl/herminiaibarra…
🎙 New podcast episode! 🎙 In episode 5 of 'World's Greatest Business Thinkers', @rgmcgrath joins us for a conversation on how to spot disruptive inflection points in your market and use them to gain a competitive advantage. Listen here 👉 b2bint.nl/ritamcgrathpod…
B2B brands that place sustainability at the core of their values are more likely to have achieved higher revenues and profits in the past 12 months, according to our Superpowers Index research 📈 Learn more in our latest infographic 👉b2bint.nl/sustainability…
New research: Businesses that prioritize sustainability are 28% more likely to have seen increased revenues in the past 12 months 📈 Our new report explores the significant opportunity that prioritizing sustainability offers to B2B brands. View now 👉 b2bint.nl/sustainability…
🎙 New podcast episode! 🎙 In episode 4 of 'World's Greatest Business Thinkers', we're joined by @kirstinferguson, an award-winning author, columnist, and keynote speaker, for a conversation on how to lead effectively in today’s world. Listen here 👉 b2bint.nl/kirstinferguso…
🎙 New podcast episode! 🎙 Ep3 of 'World's Greatest Business Thinkers' sees @AmyCEdmondson, Novartis Professor of Leadership & Management at Harvard Business School, join for a conversation on how to think, discuss, & practice failure wisely. Listen 👉 b2bint.nl/greatestbusine…
🎙 New podcast episode! 🎙 In episode 2 of 'World's Greatest Business Thinkers', we're joined by @profwendysmith & @MarianneWLewis, co-authors of ‘Both/And Thinking’, to discuss how to develop a paradox mindset for problem solving. Listen here👉 b2bint.nl/greatestbusine…
🎙 New podcast series! 🎙 In episode 1 of 'World's Greatest Business Thinkers', we're joined by @CelineSchill, an award-winning entrepreneur, change agent, and consultant, for a deep-dive into effective leadership👉b2bint.nl/greatestbusine…
🎙 Is the incumbent brand as safe as it used to be in B2B markets? 🎙 Oliver Truman explains why the growing disconnect between experiences & expectations means incumbent brands can no longer rely on winning that business again. Listen in full 👉 b2bint.nl/oliversimisnip…
3 years after launching & more than 50 episodes later, the B2B Insights Podcast has once again been nominated for @LittleBirdMktg's MR Podcast of the Year award. In 2022 we finished as runners up so this year we’d love to go one better & win! Vote here 👇b2bint.nl/2023mrpodcasta…
🎙 What does today’s constantly evolving business environment mean for brands trying to compete for buyers' attention? 🎙 Oliver Truman discusses what the 2023 B2B Superpowers Index findings tell us about the current state of B2B decision-making👉b2bint.nl/oliversimisnip…
This @ANAmarketers article, featuring @B2B_Insight's Matt Powell, explores why B2B organizations need to shift their focus toward fostering customer conversations that reflect a relationship-based mindset rather than a purely transaction approach👉 ana.net/magazines/show…
🎙 New podcast episode! 🎙 @Nick_HagueB2B is joined by @B2B_Insight's Oliver Truman & Simi Dhawan to explore key insights from the 2023 B2B Superpowers Index and discuss the implications for B2B brands 👉 b2bint.nl/oliverandsimi
🎙 @ProfByron explains why the key to building brand penetration is through increasing mental and physical availability. Listen to the full episode to hear why being distinct is more effective at driving long-term brand growth than being different 👉b2bint.nl/bsharppodcasts…
Building a strong brand position that resonates with the market is a challenge faced by many B2B organizations. But where should brands be focusing their attention to tackle this challenge? And what role does brand research play? Find out here 👉 b2bint.nl/brandgrowthcha…
🎙 Is it better to go narrow or broad with your segmentation & targeting if you want to grow your brand? 🎙 @JonLombardo answers this very question in episode 2 of our new Building Value-Driven Brand Experiences podcast series. Listen to the episode👉 lnkd.in/e_gDyab3
Juan @Jfmcc978
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Make smarter #B2B brand decisions with @B2B_Insight, a Merkle company. Download our interactive guide here: ow.ly/Ttxs50NHoLp
Lay the foundation for a stronger #B2B brand - read the blog by @B2B_Insight, a Merkle company: ow.ly/Yh7c50NHoWe
Our 2023 Superpowers Index is now live! Full of the very latest #b2b insights from our major, global #research survey conduced by @B2B_Insight, it is THE indispensable guide for brands endeavouring to deliver exceptional B2B experiences. View Findings > bit.ly/3V3UEFc
Ready to take your #B2B #CX to the next level? Check out these 3 tips from @B2B_Insight, a Merkle company, to future-proof your strategy: ow.ly/FrAO50NHrgt
What's in store for the future of work & the #metaverse? Listen to the @B2B_Insight podcast to hear about #B2B experience with guest speaker @Cisco's @TejP: bit.ly/3QF14rT
What's in store for the future of work & the #metaverse? Listen to the @B2B_Insight podcast to hear about #B2B experience with guest speaker @Cisco's @TejP: ow.ly/6msr50MpAmh
How far away is the full realization of the #Metaverse? Find out in this episode of the @B2B_Insight Podcast with Nick Hague and @Meta client-partner Phil Clayton: ow.ly/Qk4p50Mt0rQ
What does the #futureofwork look like in @Meta’s eyes? Nick Hague interviews Phil Clayton on this episode of the @B2B_Insight Podcast: ow.ly/enNC50Mmc4u
Why should #B2B brands embrace change? Check out series #3 of The Future of B2B Experiences with @B2B_Insight podcast, Nick Hague, & Merkle’s #CXO, Benoit Soucaret: ow.ly/AGbS50Mphq1
Let’s talk about the future of #B2B experiences. Listen to the third installment of this series with @B2B_Insight podcast, Nick Hague & Merkle’s #CXO, Benoit Soucaret: ow.ly/9xfv50M5Q72
New research from @dentsuUK carried out by @B2B_Insight urges brands to ‘Read the Room’ when looking to plan their marketing strategies for 2023. This fresh playbook will guide you through these unique and changing times lbbonline.com/news/new-resea…
How can #designthinking drive #B2B innovation? Read the blog by @B2B_Insight, a Merkle company, to find out: ow.ly/BrIH50LWOrB
How is @Cisco putting #sustainability at the core of their strategy? Listen to the @B2B_Insight podcast on the future of #B2B, featuring @TejP: ow.ly/aPAw50LWZLX
How is @Cisco putting #sustainability at the core of their strategy? Listen to the @B2B_Insight podcast on the future of #B2B, featuring @TejP: bit.ly/3FAZTpS
52% 'struggling with finances' during cost-of-living crisis | New Research By @B2B_Insight & @dentsuintl #marketresearch #mrx research-live.com/article/news/5…
How do you win as a #B2B #CMO in a competitive market? Listen to the @B2B_Insight podcast, with @mattpowell2705 & @SylvainPanzani: ow.ly/AOwy50LLcFp
How did we optimize @meetmegin's #CX? Read this case study on creating superior experiences across #B2B buyer journeys with @B2B_Insight, a Merkle company: ow.ly/NSTj50LFstN
NEW PODCAST SERIES - 'The Future of B2B Experiences' Join Sylvain Panzani from @Merkle & @mattpowell2705 from @B2B_Insight talking about what CMOs need to do in order to win in the current market and future trends in b2b marketing b2binternational.com/2022/11/17/fut…
What a team 🤩
In part 2 of our ‘Meet Our Leaders’ series, we focus on North America by sharing the stories of Julia Doheny, Matthew Powell, Wendy Joice-Denhard & Adam Jones. Find out why they chose market research for a career & their best advice for aspiring leaders > b2bint.nl/meetourleaders…