While it’s always good to be open to bringing on new customers or expanding your email list, you shouldn’t focus on them so much that you neglect your current ones. You can potentially make more profits by focusing on increasing sales to existing customers or subscribers.
Charlie Morgan said it best: "Pain is the universal currency of progress. Discipline is not about what you do when it's easy — it's about what you do when every fiber of your being says to stop."
The most intelligent people are not necessarily those who are able to express their ideas best.
Those who are the best at expressing ideas are not necessarily the smartest.
During a lifetime, you'll meet plenty of well-spoken losers and autistic geniuses.
Your competition isn't other people.
Your competition is your:
- ego
- excuses
- daily habits
- comfort zone
- procrastination
- negative self talk
- self-limiting beliefs
Stop worrying about others and focus on the things you can control.
Back in the days of soap opera Madison Avenue accuratly identified the demographic watching daytime television dramas as the demographic responsible for buying soap powder. #contextualadvertising
Avoiding stupid mistakes is easier than trying to be brilliant.
Instead of asking yourself "What can I do to make my company the best company?" try "What’s hurting my company the most and how can I avoid it?"
Identify obvious failure points and steer clear of them.
You are doing well when your competitors hate your guts.
That means you're doing something they can't.
Nobody hates the insignificant...
They're just ignored.
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