Founder of Warrior Life | Transforming bodies & minds of Real Men with minimal time, maximum intensity | Join the Warrior Armywarriorlifearmy.gumroad.com ArgentinaJoined May 2024
The sales video for Tate's Real World sold a $49 course to enough people to hit $129,000,000 a year
I was head of sales and marketing at Cobratate for 2 years
I only consulted on that video, the ones I wrote start to finish did 8 figures in dating, crypto, consulting and fitness
One dating offer is spending $3,000 a day on ads right now at a 9.8 ROAS
Every one of them is built on the same 15 parts
The part that jumped our conversions the most came from my billionaire mentor
Right after the hook you tell them who its NOT for
"We dont take lazy or dumb people"
Nobody watching thinks they are lazy or dumb, so every single person just decided its for them
I never tell anyone what its worth either
I ask them what they think something like this should cost, then show them what doing nothing has already cost them
The close gets filmed closer to the camera, voice lower, dead serious face
And before anything goes live we sit normies in front of it, people who know nothing about marketing, and write down every second they look away, laugh or scratch their ass
That second gets rewritten
I recorded the whole thing, all 15 parts, the hook framework and how we film every section
Comment VSL and I'll send it to you
(must be following so I can DM + RT for priority)
Worst Birthdate to Date or Be With
Birthdate 1,10,19,28 or LifePath 1
Can be the most abusive
Birthdate 4,8,13,17,22,26,31 or 4,8 LifePath
Can be the most controlling
@Naachitocarp@Obesodelibertad Y a mi que me importa pagarle los partidos a las Leonas. Si tanto mes gusta el hockey que se la banquen, por que habria que regalarles un sueldo? Pelotudo
Call a man stupid and he'll argue
Call him sophisticated and he'll spend $20,000 proving you right
This is one of the nastiest things I've noticed about expensive products
A $300 bottle of wine comes with a new vocabulary. Now the buyer can taste "structure," "minerality" & whatever the fuck else separates his palate from normal people
A watch dealer mentions the reference is mainly collected by people who understand horology. Suddenly buying it proves he isn't some retard purchasing a shiny Rolex
The product gives his ego a test, then lets him pay to pass
If I'm writing copy for something expensive, I want one line describing the person who gets the most from it:
"Built for teams already taking 100+ sales calls per month"
Now the correct buyer recognizes himself. Walking away also creates a slightly uncomfortable question...
Am I really the operator this was made for?
The harder someone identifies with the description, the more buying feels like evidence about who they are
People pay for outcomes
They'll pay WAY more for proof they were already the kind of person who deserved one
Add 15-20 pounds of muscle in 3-4 months or less…
This theory applies to all upper body compound lifts (and one lower body movement):
- Bench press
- Incline press
- Weighted pull ups
- Weighted Dips
- Rows
- Shoulder press
- Military press
- Bulgarian split squats
Do this:
To maximize your physique…
Use these 15 POWERFUL tools:
1. Weighted bodyweight training (weighted pull ups, dips, etc)
2. Rest-pause training (crazy pump for smaller muscles)
3. Add a lagging upper body muscle to your leg days (increase test + GH recruitment on leg days)
4. Reverse pyramid training for upper body compounds (best for strength improvement, 4-6, 6-8, 8-10, 10-12)
5. Rotate between open-chain + closed-chain movements (each split, every 4 weeks) to progress strength more efficiently
6. Weekly progressive overload (never stop progressing, 1 rep or even 0.5 pounds minimum on compounds)
7. Train with a full range of movement on all lifts (less ROM = less tendon strength)
8. Sleep 8-9 hours a night minimum
9. Fast daily 16 hours for 5x growth hormone spike
10. Stay lean for higher free testosterone (body fat is estrogenic)
11. Take a 48 hour rest in between lifts (time it takes for nervous system to recover fully, needed to be at full strength capacity)
12. Walk as a primary fat loss mechanism instead of calorie deficits (move more, don’t eat less)
13. Creatine, glycine, and collagen (core amino acids, building blocks)
14. Improve circadian rhythm efficiency (morning sun, sleep and wake up at same time every day)
15. Observe the physical body often (mind/muscle awareness). The better you get at this, the better your physique will look + perform
Traps:
You don’t need to shrug 315 to get big traps.
The traps respond really well to volume training (moderate weights, rep it out until failure):
- Dumbbell shrugs
- Upright rows
- Face pulls
- Leaning cable shrugs
Rest pause style 20, 8, 8, 8 x 3
Medicine-ball rotational throws (side tosses, scoop throws, shot-puts). Ballistic high relevant expression.
Cable chops and rotations, allows very controlled separation of shoulders and hips, rather than (torquey deceleration).
Anti-rotation. Heavy braces, carries etc. useful with these populations.
a person cannot buy from you until 6 specific beliefs are installed in their head, and i mean CANNOT, its mechanical
this is the framework behind $129,000,000 of sales and i fed it to my AI engines as law, so u might as well have it too
belief 1: they trust you
belief 2: they like you
belief 3: it solves their problem
belief 4: it solves it BETTER than the alternatives
belief 5: they need it NOW
belief 6: they can actually do it (or it works without them)
now the part everyone gets wrong…
people think marketing is "content". no. every piece of content is an installation of ONE of these beliefs. thats its only job
your funny tweet installs belief 2. your case study installs belief 3 and 4. your story about the client who waited 8 months and lost $40k installs belief 5
and when someone consumes your content and doesnt buy, its not because the content was bad… its because u kept installing beliefs they already had while one belief sat at zero
most gurus spam belief 4 all day, mine is better, mine is better, to people who dont trust them yet. installing belief 4 on top of missing belief 1 is why nobody buys from them and everyone thinks theyre scammers
audit your last 20 pieces of content against the 6 right now
u will find at least 2 beliefs u have NEVER installed once
thats where the money is sitting
-Pampa
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