Brad Wages @BradWages
Copywriter & conversion pro. Secret weapon for 9-figure DTC brands. Tweets about copywriting, strategy, and mindset bradwages.com Austin, TX Joined August 2010-
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In the past 6 years, I've learned from some of the best marketers in the world. Here are 3 of my biggest takeaways:
Want your words to grab attention? Here are 3 ways to beef up your writing and instantly make it more compelling:
Money multiplier skills: • Delegation • Networking • Outsourcing • Offer creation • Systemization • Audience building • Community building Once you’ve learned copywriting, email marketing, media buying or whatever your thing is... Focus on money multipliers.
There are hundreds of copy frameworks. When boiled down, they’re all ultimately PAS: - Problem - Agitation - Solution This is the foundation. Learn PAS first, and the rest of copywriting will be a lot easier.
Reading fiction is underrated. Want to be a good storyteller? Read more fiction books.
“Marketing isn’t about you. It’s about the customer.” Not always true. For personal brands, it’s very much about you. People love seeing your triumphs, your failures, and the weird day-to-day details. As long as it’s relevant, you can be the main character.
The secret to scaling a DTC brand is testing. So make it your culture from the start. Always be testing your: - Ad creatives - Landing pages - Sales pages - Upsells - Checkout flow Even a 1% tweak can transform your results.
You're never just one funnel away. But you may be one insight, conviction, or commitment away. Funnels are just pixels on the screen. Energetics are what matter.
My why is freedom. I want self-sufficiency so I never have to work in a cubicle again. For me, that's a noble enough cause. What's your why?
Two write a good headline, focus on: - Benefits for the reader - Arousing curiosity - Making it feel like news - Ease & speed of results You don’t need all 4, but the more the better.
Iconic brands sell emotions, not products. Coca-Cola isn't a drink. It's comfort and nostalgia. Tiffany's isn't jewelry. It's the dream of romance. Jeep isn't a car. It's the call of adventure. The more automatic the connection, the more powerful the brand.
If you liked Breakthough Advertising check out The Brilliance Breakthrough. The first book teaches you to think like Eugene Schwartz... The second shows you how to write like him.
The fastest way to boost conversions is by removing risk. If you have a 30-day money back guarantee, test a longer one. Try 60, 90, or even 365 days. You'll definitely make more sales. And funny enough, your refund rate may go down as well.
"While there are qualities that may assist one to succeed... nothing can compete with tenacity. Tenacity will eventually trump all other qualities, whether inherited, acquired, or mimicked." - Felix Dennis
To launch a service offer, you don’t need: - A business plan - A fancy website - Complicated email software Instead, you need: - Twitter (for traffic) - Carrd (for your site) - Calendly (for prospect calls) Launch fast and refine as you go.
The best sales copy comes easily. If you’re struggling to get words on the page, you missed a step. Go back and research your: • Offer • Prospect • Market And the problem will solve itself.
The most powerful rule in copywriting: The Rule of One It means having one big, central idea to build your promo around. The idea needs to: • Be original • Be intriguing • Imply a benefit • Affirm the reader's beliefs With all 4 in place, you've got a winner.
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I charge $2,500+ to critique copy I go thru your funnel with my years of experience... and point out what works and doesn't In 15 years of this, I see the same mistakes over and over again But there's 1 that's the MOST important It's killing your sales if you're missing it⤵️
Just made a LinkedIn profile I'm about to hurt some feelings
What do all the real gangstas use: Safari or Chrome?
@BradWages Yes, and only create offers for that segment. Everyone else will do an aspirational buy.
@BradWages That´s true. Though there are many great opportunities in other fields.
@BradWages But can you help me grow a six-figure business with no more marketing experience than an outback bushman?
In 5 words or fewer, what advice would you give to a beginner writer?
15 books that will make you an amazing storyteller:
Here's how to spy on your competitors: (5 websites you'll wish you knew about sooner) 🔍 🧵
Before you take advice from "experts" on sales and marketing (or anything)... Ask yourself... Did they have success with the same market/persona as me? There are huge differences in selling when you're selling to a founder/owner versus selling to a non-founder employee upmarket
Over a period of years, half your earnings comes from those 5% of hyper-responsive customers. They’re the biggest asset you have.
@BradWages @noahkagan I guess if you do this video in Zimbabwe there's technically a bunch of trillionaires there :)
Agency Owners: Turn all your most valuable threads into mini Notion docs + Send a folder of them all to all new clients It costs you nothing but the client will see it as an instant ROI 🧠
18k emails with a 47,1% open rate In June, I wrote a daily email for 30 days 9 lessons I learned: 1) Write for one person 2) Consistency = easier 3) Better connections 4) Unsubs are COOL 5) Trust + Credibility 6) Your rules apply 7) Have a system 8) Provide value 9) More sales
Titles of @noahkagan's top 5 YouTube vids: -Asking Millionaires How To Make $1,000,000 -Asking 80 Year Old Millionaires If It Was Worth It -Asking Superyacht Owners How To Make $1,000,000 -Asking Millionaires How To Make $1,000,000 -I Asked Crypto Millionaires How To Invest $5000
Why the hell is every biz-opp ad on my Facebook feed from some 25-35 year old Australian dude? Must be something in the water over there…
Things that ruin your sales copy: 1. Vague words ("the best there is!") 2. Complicated words ("insurmountable" instead of just "hard") 3. Overused words ("authenticity is the key!") 4. Jargon ("Syndicated industry partnership analytics") Avoid as many of these as possible.
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