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Sam Shepler @SamShepler

I run two productized agencies (Testimonial Hero & Product Hype). Sharing learnings on scaling B2B services. Testimonialhero.com Connecticut Joined February 2011
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Sam Shepler @SamShepler

a month ago

Who is the best ad copywriter you know with B2B experience? Our new agency Product Hype [.] Com has some use cases for video ads upcoming and we'd like to collab with someone. Looking for concept, copy, and then we'd execute the video.

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Sam Shepler @SamShepler

2 months ago

The invaluable thing to learn from entrepreneur mentors isn't tactics—it's their mindset and their strategy. Tactical knowledge can be learned in a variety of places, but understanding the mindset and strategy of people who exactly where you want to be in 3-5 years is…

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Sam Shepler @SamShepler

2 months ago

I love B2B because it's selling things people and businesses actually need. Products and services that actually create economic value. A lot of "best" consumer marketing feels like it's psychologically manipulating people to buy things they really don't need. Am I heavily…

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Sam Shepler @SamShepler

2 months ago

If the lottery is a “tax” on the poor… Angel investing is a tax on the rich

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Sam Shepler @SamShepler

3 months ago

Really fun to participate in this @IndieHackers writeup by @JamesOfTheDrum. This is probably the most in-depth I've ever gone on my backstory and the "behind the scenes" of Testimonial Hero 👇 indiehackers.com/post/services/…

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Sam Shepler @SamShepler

3 months ago

New agency , who dis? Meet Product Hype -> producthype.com SaaS product marketing videos that stop the scroll and excite your prospects. Check out our reel below 👇

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Sam Shepler @SamShepler

6 months ago

Starting a new agency brand for the first time in 7+ years Just dropped five-figures on the domain AMA

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Sam Shepler @SamShepler

8 months ago

Need help with a small brand identity project (color palette iconography, typography, textures, etc) - who do you recommend for cutting edge (very current feeling) brand identity for B2B?

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Sam Shepler @SamShepler

8 months ago

People who complain about the agency business model often fall into two camps. The first group? Those who got stuck at a few hundred thousand dollars of revenue. It's a grind, and they became jaded and burnt out. That's real and legitimate - it can happen. In my experience,…

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Sam Shepler @SamShepler

8 months ago

Gross margin is one of the most critical metrics for agencies and productized services, yet it's often overlooked or miscalculated. Why is it so important? Because gross margin tells you how good your fundamental unit economics are at the project or monthly level. If your unit…

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Sam Shepler @SamShepler

8 months ago

Don't underestimate the power of taking a simple idea, and taking it seriously.

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Sam Shepler @SamShepler

8 months ago

Productized Agencies have the ability to run a B2B SaaS-like GTM playbook, and leverage the best practices there. Unproductized Agencies do not have this luxury. Both work, but you are able to proactively create demand much easier with Productized Agencies (assuming a proper…

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Sam Shepler @SamShepler

9 months ago

If you run a project based agency or productized service, it's imperative to understand deferred revenue:

Sam Shepler retweeted
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Bobby | Motion & Post Production Studio @bobbyjocson

10 months ago

This is a solid breakdown for creative service/productized businesses. After getting to know Sam and learning how he built Testimonial Hero, I realized he approaches productized services differently than most. MRR can be tempting, but chasing it blindly might be the shiny…

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Sam Shepler @SamShepler

2 years ago

This is a solid breakdown for creative service/productized businesses. After getting to know Sam and learning how he built Testimonial Hero, I realized he approaches productized services differently than most. MRR can be tempting, but chasing it blindly might be the shiny…

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Sam Shepler @SamShepler

11 months ago

We are looking to acquire another video marketing agency. Ideally, majority B2B clients. If this is you, or you know someone, please send them my way.

Sam Shepler retweeted
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Garrett Mehrguth @gmehrguth

a year ago

If you’re an aspiring agency owner, here’s the exact 7-step playbook you can use to go from $0 to $1M in your first 24 months: Step 1: Look Inward Ask yourself these questions: 1. What do I enjoy doing in marketing? 2. What am I good at in marketing? 3. What do other people…

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Sam Shepler @SamShepler

a year ago

What is a great B2B content agency that does BOTH written and video content well?

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Sam Shepler @SamShepler

a year ago

Most people’s unwillingness to start a *project / package based* productized service can be your opportunity.

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