CMOAustralia @CMOAustralia
CMO focuses on addressing the unique leadership and technology challenges chief marketers face as they align their insights with those of the business. cmo.com.au Joined February 2013-
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According to our State of CX Leadership report, customer #trust is the most common customer outcome #CX leaders are looking to achieve through better customer experiences in the next 1-2 years. Check out all the findings now! cmo.com.au/article/705567… #CXM #CXmanagement
Our 2nd annual State of #CX Leadership report is now available to download! Check out what is keeping #customerexperience managers + leaders up at night, tech they're buying, skillsets they're building, + more: lnkd.in/grbM6W9m #leadership #customerservice #CXmanagement
.@marleyspoonau has appointed former Aldi #marketing leader, Mark Richardson, as its new #CMO. Read more here: cmo.com.au/article/705406…
We've taken a deep dive into the world of #datacleanrooms to understand the rise of this technology, #marketing use cases + more. Read here: cmo.com.au/article/705365… #DigitalMarketing #digitaladvertising
Check it. Data privacy lessons marketers must take heed of in 2023 - CMO Australia cmo.com.au/article/705211… via @CMOAustralia #tech #digital #data #privacy
Aussie #CDP vendor @lexer has a new #marketing chief. We find out more: cmo.com.au/article/704930… #CMO #marketingStrategy
We catch up with the founder of Aussie startup @ovira to hear her top #genz + #tiktokmarketing engagement tips: cmo.com.au/article/704965… #socialmedia #socialmediamarketing #digitalcontent #DigitalMarketing
Booktopia #CMO exits as the online reatiler confirms at least 30 redundancies as part of an earning improvements + restructuring plan: cmo.com.au/article/705007… #marketingleadership
Download the new #CMO50 report exploring how marketers are harnessing #data, tech & influence to win over customers with next-gen #personalisation: cmo.com.au/whitepaper/374… #marketingleadership #DigitalMarketing
Immersive experiences & the #Metaverse are going to continue to hit the headlines in 2023. Here's the latest - @hm debuts @Roblox virtual world offering: cmo.com.au/article/704925…
We catch up with the #CMO of @providoor to talk customer insights, tech replatforming + maintaining #brand relevance in the post-pandemic world: cmo.com.au/article/704924… #marketingleadership
The latest #brand value index shows @woolworths + @Bunnings continuing to dominate, while the banks are back on form. Read more: cmo.com.au/article/704795… #brandstrategy
15 YEARS AGO: Damn it, Jim, I'm a marketer, not a systems architect! TODAY: Hey, check out our awesome martech stack!
How to keep adding business value as a marketer, the data actionability dilemma, marketers as technologists - these are just a few of the topics we covered with @salesforce APAC #CMO in our latest interview: cmo.com.au/article/704843… #marketingautomation
We catch up with @ChatimeAU #CMO Joanna Robinson to talk about her departure from the business & how she's been working to build #brand & consideration: cmo.com.au/article/704837… #marketingleadership #CMOs #marketingleaders #marketingstrategy
Our latest #martech & #CX tech roundup is now live & includes @WeAreInMoment @MessageGears @emplifi_io @Verint + more: cmo.com.au/article/704844… #digitalmarketing #marketingautomation
We catch up with outgoing Australia Post #CMO, Amber Collins, on the wealth of learnings she picked up during her 3.5 tenure: cmo.com.au/article/704715… #marketingleadership #marketingstrategy #leadership
Hear how 5 of the #CMO50 2022 pursue purpose-driven personalisation - download our new special report now: cmo.com.au/whitepaper/374… #marketingleadership #personalisation #CMO
We chat with The Lottery Office about its big leap into new #martech & what it's hoping to achieve: cmo.com.au/article/704686… #marketingautomation #DigitalMarketing
Tim Burrowes - Unmade @timburrowes
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11K Followers 11K Following he/him #entrepreneur into #AI #Innovation, #DigitalTransformation, #strategy, #science, #DigiGov. My opinions retweet≠endorse Mastodon: @[email protected]Check it. Data privacy lessons marketers must take heed of in 2023 - CMO Australia cmo.com.au/article/705211… via @CMOAustralia #tech #digital #data #privacy
Data privacy, retaining customer loyalty and data use with AI technologies. Our CMO Junie Dinda shares her thoughts on what leaders should consider from a marketing and security perspective with @CMOAustralia ow.ly/VzS650MIwa5
«…half of survey respondents change the clothing of their avatars at least once a week..» H&M becomes the latest apparel brand on Roblox as immersive brand engagement heats up - CMO Australia cmo.com.au/article/704925… via @CMOAustralia
How marketers continue to add business value in 2023 - CMO Australia cmo.com.au/article/704843… via @CMOAustralia
CMO Profile: How This Experienced Marketer (Jenny Williams) (Is Working To Build Category By Nadia Cameron Via @CMOAustralia bit.ly/3GYDzqB #marketing #CMO
@Verint's Martyn Riddle says brands must ensure they provide a fluid and frictionless experience across all channels in order to attract and maintain cross-generational customer loyalty. Read the top 10 CX predictions for 2023 in @CMOAustralia cmo.com.au/article/704238… #CXstrategy
💭 How will #CX evolve in 2023? Our VP of Product Marketing, @dustin_maxey, highlights the problems consumers can face with registrations, logins, and other identity-related issues in this predictions roundup from @CMOAustralia Read it here: ow.ly/CWx350MhI1q
@Verint's Martyn Riddle says brands must ensure they provide a fluid and frictionless experience across all channels in order to attract and maintain cross-generational customer loyalty. @CMOAustralia shares 2023 predictions cmo.com.au/article/704238… #customerengagement #CXstrategy
Prediction: Expect to see #CX point solutions consolidated or replaced by whole-of-business CX platforms that can stitch operational data together, according to Martyn Riddle @Verint Read on for more insights: ow.ly/9B2f50Mj8xi via @CMOAustralia #AI #automation #analytics
↪️Ce qu'il faut aux #CMO pour devenir des chefs du parcours client cmo.com.au/brand-post/con… via @CMOAustralia #MarketingDigital #CX #Data #CustomerJourney
How can marketing and analytics work in harmony? @Merkle's Shirli Zelcer & @Merkle_Erin share with @CMOAustralia: bit.ly/3CBIknw
How can marketing and analytics work in harmony? @Merkle's Shirli Zelcer & @Merkle_Erin share with @CMOAustralia: bit.ly/3CEnWlH
How can marketing and analytics work in harmony? @Merkle's Shirli Zelcer & @Merkle_Erin share with @CMOAustralia: bit.ly/3XgI84Y
"The closer analytics and marketing are to each other, the better," notes @Merkle's Shirli Zelcer. Hear from her & @Merkle_Erin in this @CMOAustralia article: bit.ly/3GRahdE
"The closer analytics and marketing are to each other, the better," notes @Merkle's Shirli Zelcer. Hear from her & @Merkle_Erin in this @CMOAustralia article: bit.ly/3VY9ig4
"The closer analytics and marketing are to each other, the better," notes @Merkle's Shirli Zelcer. Hear from her & @Merkle_Erin in this @CMOAustralia article: bit.ly/3vT3wS9
Using affiliate marketing to break new global ground – @July shares how its investment in @impactdotcom helped them realise their international ambitions. Read more in @CMOAustralia cmo.com.au/article/703890…
"The closer analytics and marketing are to each other, the better," notes @Merkle's Shirli Zelcer. Hear from her & @Merkle_Erin in this @CMOAustralia article: bit.ly/3HJeMaY
#Marketing prowess versus the enigma of the #metaverse bit.ly/3uYoPRY @CMOAustralia “If you want to participate in the metaverse economy, start by asking what purpose your brand has and what value you can provide” @lizkmiller @constellationr
"The closer analytics and marketing are to each other, the better," notes @Merkle's Shirli Zelcer. Hear from her & @Merkle_Erin in this @CMOAustralia article: bit.ly/3HJmu4Z