1/ There's a well known anecdote from The Everything Store about Jeff Bezos visiting Harvard Business School in 1997. The students told Bezos "you really need to sell to Barnes and Noble and get out now"
Less well known: you can read the actual 1997 HBS case study from the class
People often ask me to compare working for Bezos vs Zuck. I worked with Mark much more closely for much longer, but I did work directly with Jeff in my last 2 years at Amazon incubating the Kindle. Here are some thoughts on similarities that make them both generational leaders:
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