Contently @contently
Powering the world's highest-performing content marketing programs. contently.com Joined November 2010-
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Your pages can be AI's source while another brand gets named. One insurer we audited: cited in about 1 in 4 answers, named in about 1 in 40. How to count both for your brand: contently.com/2026/10/20/the…
A brokerage paid 1,700 influencers to promote it. None of those posts went through compliance review. FINRA fined M1 Finance $850,000. The risk in regulated content isn't slow review, it's content that never reaches review: contently.com/2026/07/31/com…
Most finance content doesn't fail attribution. Attribution fails it. The white paper that convinced the CFO in March gets zero credit when the deal closes in November. How to measure content ROI across long sales cycles: contently.com/2026/07/09/mea…
Most financial content isn't losing on volume. It's losing because nothing traces to a credentialed expert. AI engines now sort by who wrote it and who verified it. 5 signs your program has a credibility problem: buff.ly/GByO7aa
Most content programs are not failing on tools. They're failing on operating model. Four layers: vetted creators, workflow, AI guardrails, governance. One weak layer caps the rest. buff.ly/LRYG7a8
Most content teams that say they have a managing editor actually have a content manager. The two roles look the same on paper but are measured by completely different things. Here's why the difference matters in 2026. contently.com/?p=530532822
Most content teams don't fail because of bad writing. They fail because the culture never had a real foundation. Here's what the ones that last actually share. #ContentMarketing #ContentStrategy buff.ly/Mx2QGLw
Average content isn’t working. Try this. Volume is no longer an advantage. The future belongs to tastemakers who curate unique, human perspectives. Stop competing on quantity and lead with taste.
Your brand isn't just competing with other brands anymore. you're competing with ai, creators, and zero-click searches. Here is how the landscape is shifting and what you can do to stay visible: buff.ly/tS2DBmB
We charge clients $15k to build this for them. I'm giving it away for free. It's an AI SEO / AEO API Docs Generator. A tool that creates structured documentation about your company that LLMs can actually read and cite. Here's why every company needs one. AI agents take the path of least resistance. Three things determine whether your company shows up in LLM responses: - Discovery. RAG systems chunk and embed content. Structure helps retrieval relevance. Clean data surfaces faster. - Citation accuracy. Atomic claims are easier to quote without hallucination. LLMs can confidently cite you. - Agent tooling. MCP servers and APIs give LLMs direct access. Not just parseable text. Actual queryable data. Long form content still matters for LLMs. But structured documentation can improve your visibility. Think of it as adding a layer that makes your content easier to discover, easier to cite, and easier for AI agents to access directly. This is the AEO opportunity right now. Google's Universal Commerce Protocol already supports MCP integration. Shopify, Walmart, Target are building on it. @mintlify recently launched automatic MCP server generation from documentation. The infrastructure for AI first discovery is being built RIGHT NOW. I built an AEO API Docs Generator to do this for our clients. I'm giving it away for free. It researches your company and outputs structured documentation that LLMs can parse: - Product capabilities in atomic, verifiable claims - Use cases with clear problem/solution framing - Integration specs in machine readable format - Competitive positioning that AI can cite accurately And then prepares it all in @mintlify format for a one-click upload to beautiful API docs. You're building data infrastructure that makes your company queryable by AI agents. The companies doing this now will own the AI discovery layer. Comment "DOCS" and I'll send you the repo that automates the entire process for you.
Content teams aren't just creators anymore—they're risk managers. AI scale + misinformation threats = new editorial responsibilities. Fact-checking, compliance, brand safety now live in the content workflow. Is your team ready? #ContentStrategy #BrandSafety
Traffic from ai shopping assistants jumped 693% this holiday season. That is a massive signal for marketers. Shoppers want specific answers, not generic lists. if you are building your 2026 plan, start here. buff.ly/sc9WARZ
AI won't save a bad marketing strategy. Use it to enhance creativity and speed up research—not replace human insight. 5 myths to leave behind in 2025: buff.ly/MGB7AJ0 ... #AIMarketing #ContentStrategy
Search is moving past just blue links. It’s becoming more visual and conversational. We looked at where things are headed next year. Here are 5 predictions for the future of search in 2026. buff.ly/E3v5tHj
One wrong sentence can cause a huge mess for regulated businesses. but you can't just stop creating content. you need a plan that keeps legal happy without killing creativity. here is how to handle content strategy for 2026. buff.ly/jRwNGI3
WTF is Schema? 🤷♂️ It’s the code that helps Google understand your site. Use it to get rich snippets—like reviews, prices, and events—right in search results. Better visibility, more clicks. Start here: buff.ly/7PX9soC #SEO #MarketingTips #LLMO
Video shows up in search more often. If your brand's videos aren't optimized, you're missing out. Add clear titles, transcripts, and timestamps. Post where your audience searches. Make it mobile-friendly. Here's how to build a searchable video strategy: buff.ly/2BhRMkM
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