Direct Associates @DirectAssoc
We are a results-driven group of strategic marketing experts who listen, understand, plan, measure and then do it all again to create customized solutions. directassociates.com Natick, MA Joined July 2015-
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FACT! Recent data suggests that videos featuring physical products can increase sales by over 140%. Check out the video we created to increase awareness for AAA’s higher-level Plus & Premier memberships. ow.ly/iLyq50NJ8tq
Measuring reach and frequency can help you design a successful program and gain insights that help you in future campaigns. Be sure to deliver a high-impact branding strategy to sell your product or service. Learn more at directassociates.com
The main role of marketing is to deliver value to customers, which will help attract new customers and retain existing ones. Make sure your brand communicates how it can provide value by meeting customer wants and needs.
Amazing things can happen in a working environment grounded in mutual respect, support and trust. When you partner with us, you have immediate access to industry experts, established vendor relationships, and fresh thinking. Head over to directassociates.com to meet the team!
Demographics explain who your buyer is & psychographics explain why they buy. Psychographics often inform deeper insights, telling us a lot more about our audience than just their demographics. Want to learn more? Email [email protected]
According to @SproutSocial, 51% of consumers like to see brands post product/service highlights, 39% want to see customer testimonials, and 34% like content that shows the brand's personality. Show your customers what they want to see with consistent organic social media content
Acquisition email is cost-efficient and adds a high-impact touch point to your channel mix. Ready to learn how DA can help you shift media allocation to areas with higher returns? Contact us to get started on a complimentary agency consultation: [email protected]
According to @SproutSocial when consumers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand. In fact, 76% will buy from them over a competitor!
To execute the right strategy, it's important to know demographic, behavioral, and psychographic information about your audience. Follow Direct Associates for upcoming #HowToTuesday posts with more information about behavioral data and psychographics!
Our favorite #superbowl ad is more of a campaign. It started with a teaser spot, then a commercial piece, and then a clever site featuring recipes, interactive games and more. #AvocadosfromMexico —you’re our favorite! Comment below and tell us your favorite commercial! 🥑
New Movers tend to spend more during this time in their lives and are more likely to switch and try new brands. Curious about targeting new movers? Reach out to [email protected] for some quick ideas, or click to learn more: ow.ly/1Z0P50MBoVO
Make your emails effective by defining the parameters you want to measure. 65% of small businesses average open rates of 11-50%. But, nearly 80% average email CTRs between 0-10%. Let us help you design an email campaign that gets results. Contact [email protected]
Consumers have different motivators and a gift card, especially one they can pick themselves, drives results. In a client test, a gift card outperformed the standard offer. Contact [email protected] to review your offer testing strategy #NationalUseYourGiftCardDay
Use location to target your audience! Location-data enrichment, geofencing, and beacons are three ways to get in front of your audience and increase campaign ROI.
Leading a healthy lifestyle. Traveling. Spending quality time with family. When marketing to Baby Boomers, focus on what is important to them. Learn more tips about marketing to this underserved audience. Email [email protected] for our FREE Baby Boomer report!
Reach customers when they need to hear from you most. With the right data, you can send targeted acquisition emails to prospective customers, providing them with discounts or vital information. If your email relates to their need, you’re more likely to get a response. #FridayObvi
46% of emails are now opened on mobile devices. If you’re a marketer, make sure you design email campaigns for mobile AND desktop. #FridayObvi
63% of consumers expect businesses to know their unique needs and experiences. Make sure your message is tailored to the correct audience. At DA, we’re experts in targeting audiences like Baby Boomers and New Movers. Learn more here: ow.ly/3o6N50MgITk
DA and Captain Obvious hope you had a great 2022 and wish you an even better 2023!
Happy Holidays from all of us at Direct Associates! To see the snow-ball of a time we had creating our first-ever holiday video, visit ow.ly/asEZ50MaGaf ❄️
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